Gina Riordan Email and Phone Number

Business and public health consulting offering services in five key areas:Wellness Programming: Involves designing and implementing programs that address physical, mental, and emotional well-being, including leadership development, wellness training, and Drug-Free/Recovery-Friendly Workplace initiatives. Programs include training, policy/procedure review and development, tools and resources, and technical assistance for employers and families. These efforts boost employee recruitment, retention, safety, and engagement while creating healthy workplaces and homes.Family Coaching: As a Certified Family Recovery Specialist and Partnership To End Addiction Certified Parent Coach, offering education, resource referrals, and technical assistance to families dealing with substance misuse and mental health.Program Management: Planning, executing, and overseeing complex projects, ensuring alignment with strategic goals, on-time delivery, and high-quality outcomes. Conducting needs assessments, developing detailed plans, monitoring progress, and providing comprehensive reporting to ensure successful outcomes.Marketing/Sales/Fundraising Management: Providing end-to-end solutions, from market research and strategy development to marketing and sales/fundraising management. Data-driven approaches enhance brand visibility, optimize campaigns, and empower teams to exceed targets, driving business growth.Strategic Planning: Assisting organizations in defining their vision, setting achievable goals, and developing actionable plans by aligning resources with strategic goals and objectives, ensuring long-term success and sustainability.

• Program Management: Developed public health wellness program encompassing strategic plan and program structure. Assisted organizations in establishing goals, objectives, and strategies, introducing policies, procedures, and resources, personalized in-person/virtual training addressing substance use and mental health in workplace and home. Strategy incorporated Drug Free Workplace programming enhancements, cultivating stigma-informed techniques while introducing Recovery Friendly programming, encouraging employers/employees/family support. Training includes Naloxone, EAP supervisor referral strategies, peer/family support/coaching services, motivational interviewing, and family resources. Collaborated with cross-function team in developing Naloxone toolkit. Established Advisory 10-person Council, comprised of industry leaders, leveraging council's expertise to guide initiatives and programs.• Operational Management: Developed program internal operating procedures, in-take process, staff program procedures, SME contracts, client proposals, invoices, and pricing structure. Managed client, prospect, and partnership CRM data/ reporting. • Partnerships: Establishes local/state/national industry partnerships; associations, economic development, health care, human service agencies, schools, chambers of commerce, labor departments, unions, construction, and manufacturing organizations. Developed partner webinar series and train-the-trainer programming. The Alliance for Naloxone Safety in the Workplace national group member. • Marketing: Developed campaign content; social media, website, conferences, exhibiting, PR in collaboration with Communications dept. Conference speaker educating on various wellness topics, participated at state/national industry conference exhibits, providing extensive follow-up, resulting in program growth. • Impact Measurement: Client training/technical support post-satisfaction survey data outcomes consistently reflected high ratings.

Program Management: Managed team of 7 employees, providing grant management- $500K; in 2021 $200K additional. EAP annual budget $300K. Supervised Recovery Friendly Workplace DDAP grant award and Recovery Friendly Workplace PCCD grant award providing career services and employers’ policy, procedure, TA. training promoting supportive workplace/home culture to hundreds of employers/families. Collaborated with Partnership to End Addiction, providing innovative client intake phone app. Managed Gaudenzia’s internal EAP - 1,200 employees and 35 external orgs comprised of First Responder Peer Program. Program provided volunteer peers supporting 500+ police officers, probation, dispatch, detective, DA staff, and families from 26 orgs. Implemented monthly peer training and extensive peer selection process. Constructed confidential monthly peer reporting, capturing discussion topics/engagement totals. Spearheaded Advisory Council development/launched annual strategic plan process. Completed DOJ grant submission with Snyder County DA; awarded $125K. Managed case managers/large provider network. Enhanced operational procedures, provided employer technical support, training, created additional service lines: Leadership Training, Conflict Resolution, enhanced CISM services. Extensive client education increasing supervisor referrals/utilization rates. Partnerships: Enhanced established partnerships and focused on county/state agencies, Attorney General's office, and schools.Marketing: Managed rebranding of EAP program marketing materials and developed online platform communication and program videos. Introduced highly successful SME educational video series.Impact Measurement: Implemented monthly 7-hour peer trainings, marketing rebrand and Advisory Council launch, resulting in 30 % increase in peer services and 20% increase in peer candidate application submissions. Utilization rates surpassed national average and received additional $200K grant award due to exceeding goals.

• Program Management: Managed team of 4 staff, $350K annual grant budget, consistently exceeding annual goals, funded for 8 years by PA Commission on Crime and Delinquency. Developed annual strategic plans incorporating extensive marketing plans, providing overall program growth. Program provided resources, evidence-informed in-person/virtual training, and technical assistance, services ranging from policy/procedure development, which included Recovery Friendly Program components, to 7,000+ employers/employees and families. Provided over 50 webinars annually for PA Labor & Industry agency, educating 1,000+ webinar participants and training hundreds of PA Restaurant and Lodging Assoc. members through webinars, annual meeting education, and chapter meetings. Provided technical assistance and train-the-trainer programming for New Hampshire Recovery Friendly Workplace. Increased number of trainings from 7 to 25 topic areas, lengthened and improved overall content.• Partnerships: Established strong partnerships with Chambers of Commerce, HR professional groups, Single County Authorities, Communities that Care, state agencies, law firms, associations, universities, school districts, adoption agencies, faith-based organizations. Ongoing large corporate clients included The Hershey Company and MACK Truck.• Marketing: Managed revamping website and placing online training on new platform. In 2018, marketing vehicles reached over 6M viewers, resulting in hundreds of trainings. Substantially increased marketing efforts to include targeted messaging for social media, banner advertising, e-marketing, direct mail, public relations, TV and radio interviews. Conference speaker at Governor’s Occupational Health & Safety Conference. JARI Safety Conference, keynote speaker for several conferences annually.• Impact Measurement: Training post-satisfaction survey’s average 99% satisfaction rate. Employer post-satisfaction survey data outcomes consistently reflected high scores.

The Hope Center for Rehabilitation dedicated to helping those with substance use disorder and mental health to safely and successfully develop their pathway of recovery in a nurturing environment. Developed comprehensive family educational programs designed to increase awareness of the effects of substance use in adolescences and adults. In collaboration with community leaders, school districts, local and state agencies, medical community and parent advocates, panel discussions were offered to families throughout the state. These sessions provided substance use and mental health education and encouragement along with providing necessary support for families to understand the many treatment options for their loved ones and how to effectively facilitate healthy conversations utilizing evidence-based techniques such as motivational interviewing. Effective coping skills and access to support for families themselves were also addressed, along with resources, referrals, and handouts provided at each session. Program format included panelists and a moderator to facilitate Q & A at the end of each session. Marketing plan development was completed for each session to include social media, radio, newspaper, PR, flyers and posters distributed by local support groups, school districts and businesses.

• Program Management: Maintained 2%+ to 1% membership decrease compared to average state society decline of 5-6% annually. Collaborated with physician groups/medical staff to plan, organize, and direct strategies, priorities/policies for membership, product programs, county societies, and outreach programs to ensure objectives were established and attained. Led staff of 18 (5 locations) responsible for leading development/implementation of all recruitment/retention marketing, dues, product, vendor revenue, CME educational and accreditation programs, foundation fundraising, database/invoicing operations and county society programs. Developed/adhered to annual operating budget of $2.5M and $3.2M in state membership revenues (plus $2.3M county dues); (PAMED organizational budget $12M; organizational assets $200+M).• Partnerships: Liaison to 20+ county medical societies, involved board meeting participation, providing membership services, state regulatory/advocacy updates, membership recruitment collaboration, and administering 12 county partnership contracts encompassing admin. services and membership recruitment/retention strategy development/implementation.• Meeting Management: Supervised large health system CEO Panel, advisory panel of 30+ CEO participants to board and staff; panel provided direction on critical issues like leadership training and program structure for PAMED’s educational initiatives. Supervised Annual Meeting activities: Young Physicians/ Residents/Medical Students Section meetings; membership recruitment campaign; Reference Committee staffing; 8 educational sessions; new mentoring program and County Presidents meeting.• Marketing: Internally developed/directed 40+ recruitment/retention campaigns, including all communication methods. Oversaw national association marketing agency activity providing marketing /research services—launched onboarding campaign as a result of research and increased young employed physician membership penetration.

• Responsible for $3.2M state annual membership revenue (plus $2.3M county dues) and managed $1.4M annual budget.• Led staff of 10 (five in remote locations) responsible for development and implementation of all recruit/retention activities.• Directed all recruitment/ retention campaigns (over 40 annually) including email, direct mail, magazine and social media mediums.• Communicated organization’s involvement in policy, legislative, regulatory, payer relations and insurers initiatives as well as represented PAMED’s PMSCO (practice consulting) and Foundation subsidiaries in presentations/recruitment meetings.• Participated on product/service development staff team and provided input to new American College of Physician Executive (ACPE) leadership training program for members.• Spearheaded sales for large groups/systems of 80+ physician; increased membership/retention and managed UPMC, Geisinger, Penn State Hershey and CHS healthcare system membership accounts.• Managed special sections of the society such as Young Physician, and Resident Sections.• Oversaw membership operations department that included development of data surveys, maintaining 70,000+ record (physicians/systems/practices) database/billing system and call center staff.• Supervised large group proposal development, coordinating legal content, pricing and communication with counties.• Managed county partnership agreements that included providing staffing, financial and administrative services to 12 county medical societies.

Laid off with many other employees due to housing market decline.•Responsible for recognizing their brand targeted male market that only makes 20% buying decisions. Created new brand targeting women that included redesign of all marketing materials, logo and websites. • Revamped $100M national modular home manufacture marketing program for two national companies to including market research, corporate marketing materials, floor plan/home rendering brochures, price books, corporate websites, logos, stationary, sales CD, advertisements, PowerPoint sales presentations and 30+ builder websites. Worked closely with sales team to gather their input while developing this program. • Established new media relations with all vertical market trade publications, large city media and national trade show relations; as a result, several articles published in Baltimore/Boston market and prominent trade publications, as well as web/TV coverage. • Created and directed a successful web-based model home rendering program. • Handled builder marketing requests that ranged from providing graphics needed for websites or billboards to large trade show consulting.• Managed local and national advertising agencies, consultants, interior designers, architects, floor plan consultants, internal engineering and production staff.

Print, direct mail and creative agency division of national engineering firm with over 1000 employees and offices throughout the US.Began as Account Executive, due to success began training sales team and assisting Vice President with territory management, sales quotas, reporting and marketing campaign development. Mother became ill so I resigned to care for her full time

Records management business providing imaging, filing, microfiche, furniture products to business in central PA market servicing medical practices /systems. Increased sales revenues by more than 30% in six years through successful marketing, effective reorganization and improved sales training. Began as Marketing Manager working with agencies to develop marketing campaigns targeting healthcare market, managed development of online ordering web-based website and PR. As Marketing Director assisted in supervising sales staff, territory management, setting quotas, reporting and sales training. Also increased marketing initiatives and trade shows. Assisted President with corporate reorganization, provided strategic planning expertise, rewrote job descriptions, developed employee appraisals and profit sharing plans.

International document management and government contract corporation with over 200 staff, $156M revenue, providing litigation support services such as document imaging and database development to large law firms and fortune 100 companies. Also managed several national grants.Fast-track advancements through series of increasingly responsible positions with world-class information management contracting company. Married in 1996 and relocated to Pennsylvania. Began as Marketing Coordinator administrated marketing services including advertising, direct mail, brochures, trade shows, events and public relations to large legal firms and Fortune 100 companies. Promoted within a year to Marketing Communication Director to develop and manage $800K budget, completed annual marketing plans including budget, designed and managed a 20,000+ client contact database; developed lead tracking system. Managed legal educational presentations nationally, directed outside agencies/ internal staff in design and execution of promotional campaigns including advertising, direct mail, trade shows/events and public relations efforts. Managed a variety of consultant relationships ultimately enabling company president to develop and introduce new corporate identity. Promoted to Program Director for National Criminal Justice Reference Services 4 yr grant for Department ofJustice to develop and manage four year, $2.8M contract with Department of Justice specializing in the nationwide 200+ products and services for the criminal justice, legal, non-profit, university, and media industries. Initiated new pricing policies, aggressive marketing strategies, and enhanced sales staff training resulting in 68% increase in first year annual sales.