Providing educational technology and services to build: Makerspaces, Innovation Labs, Research Labs, Workforce Development Programs, Manufacturing Training Programs, HVAC Labs & EV/Automotive Training Facilities. Former Teacher working directly with Academic Leaders, Administrators, Educators and Academic Researchers.

Provided strategic marketing leadership for the design and education vertical markets and/or products to meet business objectives. Owned the go-to-market strategy within design (commercial) and education markets. Performed a key role in bringing new products to market, driving competitive sales and channel programs, delivering vertical content for campaigns and training, and other defined objectives that drove revenue growth, market leadership and awareness. Served as the face of the product… Show more Provided strategic marketing leadership for the design and education vertical markets and/or products to meet business objectives. Owned the go-to-market strategy within design (commercial) and education markets. Performed a key role in bringing new products to market, driving competitive sales and channel programs, delivering vertical content for campaigns and training, and other defined objectives that drove revenue growth, market leadership and awareness. Served as the face of the product for both internal and external presentations and events. Show less

Marketing leader in Stratasys’ expansion into the global education market segment. Responsible for developing and overseeing execution of the marketing plan required to achieve business objectives defined by the Education Vertical Solutions business unit. • Develops, validates and maintains customer segments and personas to accurately identify buyers and key stakeholders in the market, and their objectives to create resonant marketing messages and evidence of successful solutions… Show more Marketing leader in Stratasys’ expansion into the global education market segment. Responsible for developing and overseeing execution of the marketing plan required to achieve business objectives defined by the Education Vertical Solutions business unit. • Develops, validates and maintains customer segments and personas to accurately identify buyers and key stakeholders in the market, and their objectives to create resonant marketing messages and evidence of successful solutions. Identifies geographic variances in buyer profiles.• Defines the customer journey and determines the key message points and content tactics needed at each stage and with each persona. Identifies geographic variances within the buying cycle.• Maintains awareness of key trends and events that affect the education segment, maintaining an awareness of competitive pressures, novel competitive solutions, and innovations that will impact the education market. • Establishes value propositions for the education segment and works with team to develop appropriate messaging that resonates with stakeholders concerning outcomes and economics. • Leads development and implementation of education marketing plans. Show less

Led a business unit at the DMA. Role includes: product development, business consultancy, account management, member/client relations, sales management, marketing and more in support of DMA education courses - on-site, online and in-company, job-bank, webinar solutions and research to help marketers stay ahead of the curve.

Was employed with a global conglomerate of education companies under the parent company of Editure (Now Generation Ready) including: AUSSIE, Digital School Solutions, TeachFirst, Avatar Academic, ACT and Enhancement Courses. Headed the NY based marketing department which supported all business units at some level.