Gina Scaringelli Email & Phone Number

•Identify and source inventory that guarantees product relevance, long term growth and profitability for all residential product categories•Establish product life cycle of phase in/phase out that outlines estimated revenue during rental and retail product lives•Manage existing vendor base, source new vendors, and negotiate pricing and manufacturing standards globally•Author all field communications as the “voice of merchandising” including trending and educational topics•Develop and present yearly trend and product roll outs for both workplace and residential •Create suggested product pairings online to increase user choices and convert to cart

•Responsible for all workplace categories and residential upholstery category•Source workplace and residential product manufacturers both domestically and internationally with key focus areas including Canada, China, Vietnam, and Mexico•Set manufacturing standards that led to improved product construction for upholstery and casegoods•Responsible for inspecting global manufacturing facilities to ensure adherence to corporate standards including quality of product and factory working conditions•Negotiate pricing and determine rental rates to maximize revenue and return on assets•Created and authored quarterly merchandising field communications on product trends and suggestive selling topics•Collaborate with National Accounts on RFP product selections and corporate responses•Partner with Online Business Development team to convey corporate merchandise strategy for both workplace and residential products

•Responsible for all workplace product categories and residential casegoods category•Research workplace industry trends to determine direction of workplace product assortment •Identified, sourced and launched workplace product line to address open plan and private office environments•Manage existing vendor base and source new vendors that can accommodate company specific manufacturing standards •Develop and present yearly trend and product roll outs for both workplace and residential •Collaborate with the marketing team on the development of product collateral

•Responsible for the development and implementation of residential and commercial rental marketing collateral and programs for 57 districts across the country•Collaborated with Merchandising on introduction of Signature Collection rental product line in select key markets across the country; produced sales materials, showroom POP and conducted “lifestyle marketing” training to inside and outside sales•Work with IT to continue to improve website user experience, online product catalog and maintain online brand presence•Create internal contests to increase revenue and reduce idle inventory

• Responsible for all aspects of the corporate marketing plan and budget including sales materials, advertising, promotional items, trade shows and employee awards and incentives• Managed in-house creative department of six that produced national and local materials for over 30 markets• Developed national standards for brand consistency that included graphics and messaging• Instituted quarterly national sales programs for furniture rental account executives to promote brand, increase referrals and focus selling efforts• Designed custom trade show booths for national industry shows and developed promotions to drive traffic to booth, further brand awareness and generate solid leads for local account executives