•Analyze data and insights to inform and build strategic plans for Carle clinical service lines. •Define strategic marketing objectives/KPIs and the opportunities that can increase patient volumes and revenue. •Partner with various cross-functional teams (including PR, Digital, Copywriting and Design Services) to manage projects from concept through production while ensuring designs consistently meet objectives, are on time and are on budget. •Monitors client’s ongoing analytics and performance throughout the year to ensure client’s marketing objectives are being met.•Mentors new team members on marketing workflows, processes and strategic planning tactics.

•Developed sales and marketing strategies to grow Third-Party Management Portfolio and effectively communicate Fairlawn’s value proposition to prospective clients•Served as the first point of contact for all Third-Party Owners and Investors and managed the onboarding of new properties into the management portfolio•Analyzed financial performance of portfolio vs. budget and recommended necessary adjustments to best position the rental assets in the C-U market•Liaison between Third-Party Owners and Fairlawn Maintenance - coordinated proactive and preventive maintenance services•Support daily leasing operations including lease administration, resident renewals and resident customer service

•Out-of-Home Sales Director responsible for the generation of new business, development of major accounts and expansion of existing business across 28 mall portfolio•Designed national multi-market sponsorship platforms utilizing shopping center assets, amenities, and event opportunities•Generated over $3M in Partnership Marketing revenue in 2019, a $1.5M increase over prior year

•Create compelling client solutions to advertising objectives, articulate the benefits of Simon Malls, and close large single and multi-property media, sponsorship, and promotional programs on a regular basis•Target, pitch, and develop relationships with companies within key mall categories: auto, health care, retail, entertainment, and education•In-depth knowledge of Salesforce CRM software•Exceeded personal sales stretch goal for FY13- brought in 44% of Woodfield Mall’s media revenue for the year •Spearheaded Woodfield Mall’s new Simon Brand Ventures media rollout after mall acquisition in January 2013.

Print & Digital Account Manager for Midwest Living Magazine•Build existing client relationships and identify new business opportunities in 5 state territory (IL, IA, OH, KS, & WI)•Develop custom merchandising proposals that integrate the magazine’s in-book, online, and event promotion capabilities. •Complete client RFP’s – Incorporate marketing programs and custom magazine research into agency planning proposals•Interact extensively with agency and client personnel including rate and planning negotiation•Brought in over $1.2M in revenue in first year, surpassing my sales goal for FY12.

•Develop and execute local and national events designed to showcase Midwest Living and build client relationships •Design creative mailings incorporating the magazine into the client’s media strategy •Develop merchandising proposals that integrate the magazine’s in-book, online, and event promotion capabilities. •Create custom marketing presentations which incorporate market research and edit for client•Serve as first point of contact for potential advertisers requesting magazine information•Correspond directly with clients and Meredith Art Department to create online & in-book sweepstakes, contests & e-blasts

•Assist ten Account Managers and report directly to the National Advertising Sales Director•Maintain organized sales materials, insertion orders, budgets and account lists•Manage sellers’, managers’ and editors’ participation at industry trade shows including travel, registration, entertainment, accommodations, and client appointments

•Solicit new business sales from various insurance agencies to grow middle market insurance book•Service and maintain over 500 accounts, including invoicing and file preparation•Negotiate coverage terms and premium with underwritersObtained Illinois Property & Casualty Insurance License- August 2005

•Design Advertisements, flyers, and banners to market Melrose to University of Illinois & Champaign-Urbana student community.•Created complete Marketing Plan for 2004-05 incorporating innovative ideas to bring new customers through the door•Made all final decisions for Melrose local advertising contracts, media choices, and design layouts•Select, supervise, train, and lead 20 member student leasing staff on proper customer service and sales skills•Planned and executed social & educational community programs on a weekly basis.