I was raised on debate and discussion in a Cuban-American household, encouraged to articulate my point and enjoy defending it well - not far off from what I do for brands and businesses today.I’ve brought to life culturally-relevant strategy, branding, marketing, design and events for brands like BMW, Nike, The Gap, American Express, Virgin Group, Time Warner, Sony, Infiniti as well as scores of smart start-ups (outdoor change-makers, ITA Leisure), growing SMBs (woman-owned and -led, Sarah Cornwell) and innovative charities (community-based, Kin Wellness & Support Center).I engage my creative and analytical skills to synthesize complicated data into clear ideas and actionable direction. I steward projects from concept to delivery, managing scope, budget and resources.I lead cross-functional teams by 1. aligning people around common purpose, 2. motivating via personal connections and clear communication, and 3. minding the details without losing sight of purpose.I like spreadsheets more than anyone should, but I'm nourished by decades of creation, design and travel.I also co-founded NYC’s first concept store, The Apartment.