Gina Amaro Rudan, a veteran in marketing, is PR Newswire’s Director of Multicultural and International Marketing responsible for developing the international and multicultural marketing strategy and enlisting the support from international regional marketing resources to support PR Newswire's global branding efforts. In this role, Rudan also is an integral part of the marketing and product management team, charged with defining the international marketing strategy, developing compelling messaging and positioning, and executing innovative marketing programs and sales support to effectively market, grow, and increase PR Newswire’s leading market share with international companies. Prior to joining PR Newswire, Gina was the marketing manager responsible for Hispanic, African-American and Asian markets at Avon Products Inc., the New York-based cosmetics firm. In this position, she conducted research and executed strategic plans aimed at expanding Avon’s share in the multicultural market. She also acted as the President of Avon’s Corporate Hispanic Employee network.Specialties: More than 10 years experience working on global and multicultural masrketing/ branding effortsSolid Project / Program Management experience Strong product development and sales management experience