Gina Bastiani Email & Phone Number

Fort Lauderdale, Florida, United States

Miami-Fort Lauderdale Area

Overview: Co-Chair of the Women’s Development Network (WDN), with a vision to make women and allies feel empowered and engaged in their professional careers and personal life, contributing to a great place to work. •Engage: Increase awareness and evolve the WDN to support and foster community, committing to a culture of being reliable, empathic, accountable, leaders. •Impact: Create a high-trust atmosphere where associates can reach their full potential, while contributing to organizational success. •Inspire: Attract, develop, motivate and retain associates who are committed to growth of their full, authentic selves.•Leadership of committee chairs and the regional champions to bring communications, events, community involvement and other activities to life.

Miami-Fort Lauderdale Area

Overview: Accountable for the development and execution of the Connected Personalization strategy for growth, including direct leadership of all aspects of the SEG Connects Retail Media Network. Responsible for providing the organization with the leadership of strategic change programs and the management of all third-party supplier partner relationships.• Lead, inspire, collaborate. Cultivate an environment of teamwork, openness, creativity, and continuous improvement.• Lead long-term business strategy for SEG Connects Retail Media Network, optimize media solutions through insight-based programming. • Redefined strategy for defending competitor intrusion with customer data at the heart of every decision, optimized targeting to mitigate 20% of sales loss. • Managed the team to deliver best-in-class marketing plans for new and remodeled stores openings.• Delivered a world class targeting capability to build one-to-one relationships with customers to drive long-term loyalty. • Led the implementation of the technology stack required to deliver relevant customer lifecycle engagement, personalized offers and communications to customers. • Managed relationship with supplier partners to identify new business requirements and industry innovation to further enhance the customer experience.

Jacksonville, Florida

Overview: Responsible for multi-million-dollar budget and leader of the in-field marketing managers and support center teams, to deliver comprehensive marketing plans for store remodels and new store opening, mitigate competitor intrusion, and developed various programs and plans to create positive community engagement through relevant partnerships and events to generate lasting ROI.• Developed team to lead and cultivate marketing programs in their respective territories, acting in alignment with company strategies to create ROI. Instilled a desire within the team to create community engagements for lasting connection between the company, customers, and associates. Encouraged open dialogue and honest feedback to foster creative and out-of-the-box thinking. Ensured teams had the tools and skills to succeed in their roles. • Managed local marketing teams to deliver best-in-class grand openings, which ensured success from a fiscal and engagement standpoint. • Developed and delivered comprehensive plans to mitigate all competitor impacts, which included acquisition, retention and sales driving activity. Guided staff in addressing all competitor activity through tactics grounded in data and local insight.• Developed a strategic program of local Initiatives, which were relevant and fostered positive relations with the local communities resulting to customer behavior change, designed to build brand loyalty and local excitement while delivering on ROI. • Maintained accountability for the planning and forecasting of all Local Marketing expenses, put controls in place, which ensured that all financial budgets were delivered by quarter.

Jacksonville, Florida

Overview: Business lead for cross-functional team to internalize the company’s fuel and grocery loyalty rewards program, from conception through implementation in a condensed timeframe; in addition, managed a seamless exit strategy from the coalition partnership with American Express’ Plenti program. • Managed and developed high-performance team and productive relationships with key stakeholders, including but not limited to, IT, store operations, merchandising, finance, marketing, HR, accounting, supply chain; as well as, external fuel partners, loyalty service providers, and third party agencies. • Contract negotiations, resulting in cost-effective program transition and development. • On-time delivery of the SE Grocers rewards fuel and grocery loyalty program, resulting in a seamless transition for the company and customers, with over 700 positive media stories and nine in-market launch events. • Maintained multi-million dollar loyalty budgets for AOP, program launch, and on-going promotions to drive incremental sales and change customer behavior through mass campaigns and targeted offers. • Strategic creation and execution of targeted offer capabilities, communication tactics, and new promotional campaigns, delivering an incremental $13 million in sales in 15 weeks. • Database collection and data integrity of over 10 million customer accounts.• Responsible for loyalty campaign and promotional calendar execution through multi-channel marketing mix, evaluating performance and optimization as needed. • Marketing’s IT liaison, creating business requirements for technology updates, prioritizing workflow; such as, but not limited to, point of sale, digital, user acceptance testing, change requests, and end-to-end business processes.

Jacksonville, Florida Area

Overview: Developed, implemented and executed a cost neutral marketing medium, monthly magazine, to build brand, drive trade and generate revenue with one million printed copies and digital versions in English and Spanish. In addition, governed the in-store sampling program and created strategic plans to redefine and rebuild the company’s sampling program, to create a new revenue stream. • Developed short and long-term plans, initiatives and strategies for the magazine that aligned with business objectives and overall marketing strategy for the organization. • Established budgets and revenue generation streams for the magazine and sampling; balance budget to ensure magazine and sampling programs were profitable and remained cost neutral to the organization. • Managed RFPs to source best-in-class agencies, negotiated contracts and selected innovative partners to launch strategic and successful media opportunities.• Oversaw design and content to ensure publications appropriately represent the brand, trade priorities and appealed to the desired audience of readers and advertisers. • Collaborated with leadership across marketing, merchandising, operations, demand planning, research and external agencies during creation, launch and on-going communication and promotion of the magazine. • Governed the company’s in-store sampling program, which supported the marketing and company strategy, contributed to growth and development of various brands and drove an increase in sales.

Jacksonville, Florida

Overview: Collaborated with category VP on the development of company-wide strategy and marketing initiatives to grow sales and profitability in terms of volume, revenue and market share; created and implemented annual promotional activity.• Identified business needs and opportunities through innovative, consumer driven initiatives that increased brand awareness, driving customer loyalty and sales. • Integrated shopper marketing insights and category data to identify and analyze current situation and opportunities, and recommended solutions to increase share of market. • Monitored trends within the industry and competitor landscape, reacted as appropriate. • Built and maintained strong relationships with vendors and key stakeholders across all business units.

Jacksonville, Florida

Overview: Development and execution of brand management plans, utilizing insights for multicultural/local markets and wine/spirits categories, which aligned with the overall brand strategy to achieve annual operating goals and budgets.• Identified key goals, objectives and analyzed effectiveness of marketing materials.• Prioritized categories and segments based on business objectives to support management with investment strategies for marketing assets.• Identified and developed 360 degree marketing campaigns and established partnership with celebrity endorser to enhance the brand image, which resulted in 26% sales increase year-over-year.• Marketing lead for cross-functional business initiatives, spearheading the opening of seven liquor stores across the company footprint, meeting and exceeding year one business pro forma within eight weeks of opening. • Interpreted data from the insights team, Nielsen and other research firms to leverage data in defining brand-building opportunities.• Lead event strategy and implementation of company-wide in-store events and large scale community events with over 700,000 attendees. • Responsible for day-to-day management of campaign budgets, vendor payment process, coordinating media plans and purchases, design, production and marketing collaterals across various platforms in collaboration with internal business partners and external agencies. • Tracked and monitored project progress and develop work plans, analyzed and measured return on investment of marketing campaigns, reported success and opportunities to maximize future initiatives.

Telecommute

Overview: New business development through domestic and international networking. • Negotiated cost effective part procurement for clients and maintained client and vendor relations, while upholding FAA/import/export control standards imposed on the aviation industry.• Assisted with marketing initiatives and strategy; including collateral, digital and point of sale. • Day-to-day management of quotations, follow-ups and processing orders. Company representative at a domestic conference.

Hollywood, Florida

Overview: Managed and tracked a high volume of inventory with a high degree of accuracy; as well as, all repairs of inventory through FAA/EASA approved repair facilities for on-time, cost effective delivery of services.• Managed warehouse staff to ensure proper procedures followed through the quality control process and monthly maintenance of sales staff’s expenses and commission reports.• Marketing assistance with company website, presentations and point of sale for conferences. • Reproduced Quality Control manual in accordance with industry demands.• Multi-tasked and prioritized to meet and exceed deadline demands.

Miami/Fort Lauderdale Area

Overview: Oversaw client relations and maintained daily quotes/follow-ups both for this domestic and international focused Aviation Aftermarket Supplier, resulting in exceeding monthly quotas and growing the business by $3.5 million in annual sales.• Conjured new business, including a contract with Delta Airlines as one of their 13 exclusive suppliers. • Negotiated part procurement for clients and assisted in internal pricing strategy for company inventory.• Management of sales staff to deliver on-demand competitive quotations, cost effective inventory and delivery of goods and services. • Assisted in marketing initiatives for the company and created and maintained the company’s portfolio for investment/client opportunities.• Company representative at numerous domestic and international conferences.• Upheld all FAA/import/export control standards imposed on the aviation industry.• Daily use of Quantum Control Live Database and several part locator services.

Miami/Fort Lauderdale Area

Overview: Responsible for $3 million budget for entire marketing mix for luxury vodka; as well as, three other spirit segments and numerous pack sizes, reporting directly to the CEO and CFO. • Established marketing strategies and media plans to meet and exceed organizational and brand objectives. • Evaluated consumer research, market and economic conditions and competitor data from Nielson and other qualified marketing research firms; implemented results into marketing plans accordingly.• Managed high-profile event marketing initiatives with celebrity tie-ins and media outlets.• USA liaison with each country’s subsidiary for marketing details, maintained brand integrity and repackaging efforts.• Conducted on and off premise audits for brand presence and pricing strategy.• Created presentations for distributor meetings, sales presentations and monthly/quarterly business reviews.• Management of advertising and public relations agencies and daily communications with sales brokers and multiple distributor partners. • Administrative duties and financial bookkeeping with reporting to European corporate headquarters.

Fort Lauderdale, Florida

Overview: Effectively managed high-volume media production for over 30 automotive clients in two regions. • Liaison between agency, client, media outlets and all internal departments, within the AutoNation department.• Effectively managed high-volume media production for over 30 automotive clients in two regions. • Produced with internal design team high quantity/quality media weekly and ensured the legality and compliance of all released media.• Multi-tasked to meet media deadlines and client demands.