Gina Bastiani Email & Phone Number

Fort Lauderdale, Florida, United States

Miami-Fort Lauderdale Area

• Overview: Co-Chair of the Women’s Development Network (WDN), with a vision to make women and allies feel empowered and engaged in their professional careers and personal life, contributing to a great place to work.
• Engage: Increase awareness and evolve the WDN to support and foster community, committing to a culture of being reliable, empathic, accountable, leaders.
• Impact: Create a high-trust atmosphere where associates can reach their full potential, while contributing to organizational success.
• Inspire: Attract, develop, motivate and retain associates who are committed to growth of their full, authentic selves.
• Leadership of committee chairs and the regional champions to bring communications, events, community involvement and other activities to life.

Miami-Fort Lauderdale Area

• Overview: Accountable for the development and execution of the Connected Personalization strategy for growth, including direct leadership of all aspects of the SEG Connects Retail Media Network. Responsible for.
• Lead, inspire, collaborate. Cultivate an environment of teamwork, openness, creativity, and continuous improvement.
• Lead long-term business strategy for SEG Connects Retail Media Network, optimize media solutions through insight-based programming.
• Redefined strategy for defending competitor intrusion with customer data at the heart of every decision, optimized targeting to mitigate 20% of sales loss.
• Managed the team to deliver best-in-class marketing plans for new and remodeled stores openings.
• Delivered a world class targeting capability to build one-to-one relationships with customers to drive long-term loyalty.

Jacksonville, Florida

• Overview: Responsible for multi-million-dollar budget and leader of the in-field marketing managers and support center teams, to deliver comprehensive marketing plans for store remodels and new store opening, mitigate.
• Developed team to lead and cultivate marketing programs in their respective territories, acting in alignment with company strategies to create ROI. Instilled a desire within the team to create community engagements for.
• Managed local marketing teams to deliver best-in-class grand openings, which ensured success from a fiscal and engagement standpoint.
• Developed and delivered comprehensive plans to mitigate all competitor impacts, which included acquisition, retention and sales driving activity. Guided staff in addressing all competitor activity through tactics.
• Developed a strategic program of local Initiatives, which were relevant and fostered positive relations with the local communities resulting to customer behavior change, designed to build brand loyalty and local.
• Maintained accountability for the planning and forecasting of all Local Marketing expenses, put controls in place, which ensured that all financial budgets were delivered by quarter.

Jacksonville, Florida

• Overview: Business lead for cross-functional team to internalize the company’s fuel and grocery loyalty rewards program, from conception through implementation in a condensed timeframe; in addition, managed a seamless.
• Managed and developed high-performance team and productive relationships with key stakeholders, including but not limited to, IT, store operations, merchandising, finance, marketing, HR, accounting, supply chain; as.
• Contract negotiations, resulting in cost-effective program transition and development.
• On-time delivery of the SE Grocers rewards fuel and grocery loyalty program, resulting in a seamless transition for the company and customers, with over 700 positive media stories and nine in-market launch events.
• Maintained multi-million dollar loyalty budgets for AOP, program launch, and on-going promotions to drive incremental sales and change customer behavior through mass campaigns and targeted offers.
• Strategic creation and execution of targeted offer capabilities, communication tactics, and new promotional campaigns, delivering an incremental $13 million in sales in 15 weeks.

Jacksonville, Florida Area

• Overview: Developed, implemented and executed a cost neutral marketing medium, monthly magazine, to build brand, drive trade and generate revenue with one million printed copies and digital versions in English and.
• Developed short and long-term plans, initiatives and strategies for the magazine that aligned with business objectives and overall marketing strategy for the organization.
• Established budgets and revenue generation streams for the magazine and sampling; balance budget to ensure magazine and sampling programs were profitable and remained cost neutral to the organization.
• Managed RFPs to source best-in-class agencies, negotiated contracts and selected innovative partners to launch strategic and successful media opportunities.
• Oversaw design and content to ensure publications appropriately represent the brand, trade priorities and appealed to the desired audience of readers and advertisers.
• Collaborated with leadership across marketing, merchandising, operations, demand planning, research and external agencies during creation, launch and on-going communication and promotion of the magazine.

Jacksonville, Florida

• Overview: Collaborated with category VP on the development of company-wide strategy and marketing initiatives to grow sales and profitability in terms of volume, revenue and market share; created and implemented annual.
• Identified business needs and opportunities through innovative, consumer driven initiatives that increased brand awareness, driving customer loyalty and sales.
• Integrated shopper marketing insights and category data to identify and analyze current situation and opportunities, and recommended solutions to increase share of market.
• Monitored trends within the industry and competitor landscape, reacted as appropriate.
• Built and maintained strong relationships with vendors and key stakeholders across all business units.

Jacksonville, Florida

• Overview: Development and execution of brand management plans, utilizing insights for multicultural/local markets and wine/spirits categories, which aligned with the overall brand strategy to achieve annual operating.
• Identified key goals, objectives and analyzed effectiveness of marketing materials.
• Prioritized categories and segments based on business objectives to support management with investment strategies for marketing assets.
• Identified and developed 360 degree marketing campaigns and established partnership with celebrity endorser to enhance the brand image, which resulted in 26% sales increase year-over-year.
• Marketing lead for cross-functional business initiatives, spearheading the opening of seven liquor stores across the company footprint, meeting and exceeding year one business pro forma within eight weeks of opening.
• Interpreted data from the insights team, Nielsen and other research firms to leverage data in defining brand-building opportunities.

Telecommute

• Overview: New business development through domestic and international networking.
• Negotiated cost effective part procurement for clients and maintained client and vendor relations, while upholding FAA/import/export control standards imposed on the aviation industry.
• Assisted with marketing initiatives and strategy; including collateral, digital and point of sale.
• Day-to-day management of quotations, follow-ups and processing orders. Company representative at a domestic conference.

Hollywood, Florida

• Overview: Managed and tracked a high volume of inventory with a high degree of accuracy; as well as, all repairs of inventory through FAA/EASA approved repair facilities for on-time, cost effective delivery of services.
• Managed warehouse staff to ensure proper procedures followed through the quality control process and monthly maintenance of sales staff’s expenses and commission reports.
• Marketing assistance with company website, presentations and point of sale for conferences.
• Reproduced Quality Control manual in accordance with industry demands.
• Multi-tasked and prioritized to meet and exceed deadline demands.

Miami/Fort Lauderdale Area

• Overview: Oversaw client relations and maintained daily quotes/follow-ups both for this domestic and international focused Aviation Aftermarket Supplier, resulting in exceeding monthly quotas and growing the business.
• Conjured new business, including a contract with Delta Airlines as one of their 13 exclusive suppliers.
• Negotiated part procurement for clients and assisted in internal pricing strategy for company inventory.
• Management of sales staff to deliver on-demand competitive quotations, cost effective inventory and delivery of goods and services.
• Assisted in marketing initiatives for the company and created and maintained the company’s portfolio for investment/client opportunities.
• Company representative at numerous domestic and international conferences.

Miami/Fort Lauderdale Area

• Overview: Responsible for $3 million budget for entire marketing mix for luxury vodka; as well as, three other spirit segments and numerous pack sizes, reporting directly to the CEO and CFO.
• Established marketing strategies and media plans to meet and exceed organizational and brand objectives.
• Evaluated consumer research, market and economic conditions and competitor data from Nielson and other qualified marketing research firms; implemented results into marketing plans accordingly.
• Managed high-profile event marketing initiatives with celebrity tie-ins and media outlets.
• USA liaison with each country’s subsidiary for marketing details, maintained brand integrity and repackaging efforts.
• Conducted on and off premise audits for brand presence and pricing strategy.

Fort Lauderdale, Florida

• Overview: Effectively managed high-volume media production for over 30 automotive clients in two regions.
• Liaison between agency, client, media outlets and all internal departments, within the AutoNation department.
• Effectively managed high-volume media production for over 30 automotive clients in two regions.
• Produced with internal design team high quantity/quality media weekly and ensured the legality and compliance of all released media.
• Multi-tasked to meet media deadlines and client demands.