Gina Johnson M.A. Email and Phone Number
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Gina Johnson M.A. phone numbers
My career-long, cross-platform digital media expertise and experience hail from the halls of the most iconic legacy publishing houses and entertainment groups such as Time Inc., Martha Stewart Living Omnimedia, NBC Universal, The Daily Beast, and Hearst Digital Media. My deep passion for the digital media and tech space weaves its way into every aspect of my career whether I'm leading, creating, public speaking, publishing, or mentoring other people in the industry.With over thirty years of experience in digital media sales, sales management, digital marketing, and brand partnerships, I have a proven track record of driving revenue and growth for digital media and lifestyle brands across various categories and markets.Last but not least, I am a lifelong learner and educator with a Master of Arts in Digital Humanities and Communication from Valparaiso University and multiple certifications in AI, data science, and humane technology. I am passionate about applying my knowledge and skills to empower others and promote ethical and responsible use of technology. I have been a guest lecturer at various institutions, teaching topics such as digital literacy, digital communication, social media, and AI and tech ethics. I am also an active member of the Athenaeum Honor Society for Graduate Students and the recipient of the Valparaiso University Graduate School Leadership & Service Award.
She Media
View- Website:
- shemedia.com
- Employees:
- 147
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Director Of Strategic Brand Partnerships And Events | She Media And Flow SpaceShe MediaChicago, Il, Us
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Digital Director, Brand Partnerships & Programmatic Sales, Midwest LeadShe Media Apr 2024 - PresentNew York, Ny, UsShe Media stands at the forefront of the media industry, dedicated to amplifying women's voices and sparking meaningful conversations. With a diverse portfolio of brands, She Media is committed to innovation and empowering audiences worldwide.
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Adjunct Professor | Lecturer | Graduate School AdvisorFreelance May 2022 - PresentAreas of Expertise: AI, AI and Tech Ethics, Humane Technology, Social Media Policy ReformEnglish and Literature, Creative Writing, Digital Humanities
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Head Of Digital Brand Partnerships, Midwest LeadMindbodygreen.Com 2023 - Mar 2024Brooklyn, Ny, Usmindbodygreen is a digital lifestyle media company and brand dedicated to helping people live their best life mentally, physically, spiritually, emotionally and environmentally.As Head of Midwest Brand Partnerships, I am accountable for managing the entire client acquisition, partnership, and onboarding process to generate sales of digital solutions in the Midwest.I develop key strategies to build brand awareness and deliver against key revenue and growth objectives.Some of my key contributions include:➥ Cultivate partnerships with strategically aligned brands to drive product/service adoption.➥ Meet with clients to identify their needs, define business requirements, and deliver value-added solutions aligned with their goals.➥ Leverage personal and professional network to secure and grow territory revenue.➥ Contribute innovative ideation and strategies to leverage social media platforms for high-impact advertising campaigns.➥ Educate and empowered staff to monetize existing products and services such as virtual Wellness classes, commerce platform, and podcasts. -
Senior Digital Account Director, MidwestWorld Of Good Brands 2022 - 2023I joined Leaf Group in 2022, where I managed the Midwest territory to generate sales and brand partnerships within the pharmaceutical category. Some of my contributions include:➥ Provided guidance for marketing team to effectively communicate the brand’s value proposition.➥ Established a new revenue stream (pharmaceutical).➥ Established productive, high-touch relationships with pharmaceutical brands such as AbbVie, Novartis, and Abbott Labs.➥ Employed a partnership-based approach to strengthen client relationships and generate repeat business.➥ Secured an unprecedented $2MM one-year partnership with a leading pharmaceutical brand.➥ Exceeded the $5MM annual sales quota by ~$1MM in 2023.➥ Specialties include: Onsite, Mobile, Social, Experiential Events, Influencer, Podcast, and Programmatic. -
Senior Digital Director Of Brand Partnerships, MidwestFood52 2020 - 2022New York, Ny, UsAs Senior Director of Strategic Brand Partnerships, I was tasked with growing a new territory via strategic brand partnerships and revenue stream creation to generate sales of Onsite, Mobile, Social, Live Events, Influencer, Podcast, OTT, E-Commerce, and Programmatic solutions.Some of my accomplishments include:➥ Employed a DSP platform to aggregate user data and provide a solution to partner brands/agencies; enabled partners to target readership with contextually relevant advertisements and messaging.➥ Integrated KitchenAid products into Food52’s ecommerce platform to secure $1MM+ in incremental revenue via the partnership. ➥ Strengthened relationships and partnerships with leading brands to generate a steady stream of new business.➥ Delivered $6MM+ in sales within the first year.➥ Exceeded the bi-annual sales goal for 2 consecutive years. -
Senior Digital Director | Key AccountsHearst Magazines 2016 - 2020New York, Ny, UsAs Senior Digital Director, I managed a suite of sales and marketing initiatives for a broad portfolio of Hearst websites including Cosmopolitan, Elle, Elle Décor, Harper’s Bazaar, Good Housekeeping, House Beautiful, Veranda, Oprah, The Pioneer Woman, Redbook, Seventeen, Town & Country, Women’s Health, Country Living, Runner’s World, Esquire, Men’s Health, and Delish.Some of my contributions include:➥ Led a 2-member sales team to manage and develop key accounts.➥ Leveraged professional network and strong relationship skills to reinvigorate dormant accounts and restore account productivity.➥ Repaired frayed relationships and eliminated client friction points to restore trust and catalyze sales.➥ Mentored junior sellers, enabling their promotion to account executives within 1 year. -
Vp, Digital Partnerships And Marketing | Midwest And West CoastThe Daily Beast 2013 - 2016New York, Ny, UsAs VP of Digital Partnerships and Marketing, I was tasked with building and leading Digital Sales and Marketing teams to generate sales across the Midwest and West Coast regions. Some of my contributions include:➥ Developed productive partnerships with strategically aligned brands and organizations.➥ Contributed to a range of high-profile events and secured corporate sponsors/partners for these events –including multiple Tina Brown conferences, Women in the World (attended by Hillary Clinton and Meryl Streep), the White House Correspondents’ Dinner, and The Hero Summit.➥ Drove the publication’s transition to a fully digital platform; created the first digital revenue stream for the inaugural Newsweek The Daily Beast Site Launch.➥ Developed the territory from the ground up to successfully penetrate the West Coast region, growing from zero to $12MM in revenue over 3 years. -
Digital Director | Cpg Midwest LeadTime Inc. 2011 - 2013New York, Ny, UsMidwest Digital Sales and Marketing Partnerships, Time Inc. Portfolio of Sites:TIME, CookingLight, Sunset, Southern Living, InStyle, Real Simple, This Old House, Coastal Living, Food & Wine, Travel & Leisure, MyRecipes, Entertainment Weekly, People, Sports Illustrated, and Fortune. -
Digital Director | Cpg Brand PartnershipsNbcuniversal Media, Llc 2008 - 2011New York City, Ny, UsDigital Media Sales Manager, Assigned to the Largest Midwest Digital Advertising Agency Account.Managed Agency Relationship and Brand Partnership Programming Across NBCU Portfolio of Broadcast Sites:Bravo, Oxygen, E!, CNBC, MSNBC, SYFY, USA, iVillage, and US Olympics Programming -
Vice President | Digital Sales And MarketingMartha Stewart Living Omnimedia 2005 - 2008New York, Ny, UsFirst Digital Media Sales Leader, dedicated to the inaugural Launch ofMarthastewart.com.Established First Digital Business Unit.Managed Midwest Digital Sales Team.360 Marketing Brand Partnerships Across MSLO Portfolio:(Digital, Print, Broadcast, Satellite Radio, and In-Person Live Events) -
Digital Group Account Director | Finance And InsuranceLeapfrog Online 2001 - 2005Chicago, Il, UsManaged Media Buying, Planning, and Strategy Teams for Agency’s Largest Fortune 500 Financial Account. -
Vice President | Digital Sales And MarketingThe Times 1995 - 2001London, United Kingdom, GbEstablished and Managed First “Digital Only” Sales and Marketing Teams.Instrumental in the Development, Launch, and Site Execution of The Times Online.Monetized First Digital Business Unit.
Gina Johnson M.A. Skills
Gina Johnson M.A. Education Details
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Valparaiso UniversityMaster Of Arts In English Studies And Digital Communications -
Valparaiso UniversityEnglish Language And Literature/Letters
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Texas Tech UniversityTechnical Communication & Rhetoric
Frequently Asked Questions about Gina Johnson M.A.
What company does Gina Johnson M.A. work for?
Gina Johnson M.A. works for She Media
What is Gina Johnson M.A.'s role at the current company?
Gina Johnson M.A.'s current role is Director of Strategic Brand Partnerships and Events | SHE Media and Flow Space.
What is Gina Johnson M.A.'s email address?
Gina Johnson M.A.'s email address is gi****@****hoo.com
What is Gina Johnson M.A.'s direct phone number?
Gina Johnson M.A.'s direct phone number is +177362*****
What schools did Gina Johnson M.A. attend?
Gina Johnson M.A. attended Valparaiso University, Valparaiso University, Texas Tech University.
What are some of Gina Johnson M.A.'s interests?
Gina Johnson M.A. has interest in Hulu, Chicago Cubs, Kindle, Children, Google Chrome, Intel, Education, Digital Consulting, Human Rights, Recipes.
What skills is Gina Johnson M.A. known for?
Gina Johnson M.A. has skills like Digital Marketing, Online Advertising, Digital Media, Social Media Marketing, Digital Strategy, Social Media, Sales, Advertising, New Media, Mobile Marketing, Integrated Marketing, Marketing.
Who are Gina Johnson M.A.'s colleagues?
Gina Johnson M.A.'s colleagues are Maria Wilson, Caitlin Corkery, Ery Mulyawan, Alice Kelly, Karen Cox, Dan Tay, Itz Hype.
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