Gina Bericchia Email & Phone Number

Cleveland, Oh, Us

Columbus, Ohio Metropolitan Area

I develop and execute comprehensive MarComm strategies tailored to our clients' unique needs. My expertise lies in deeply understanding healthcare and nonprofit organizations. I focus on identifying key messages and target audiences, providing clear, channel-specific direction for campaigns. As a communications strategist, I pride myself on demonstrating inquisitiveness, innovation, and subject matter expertise, always working collaboratively to achieve the best outcomes for our clients.

Columbus, Ohio, United States

I worked in Public Affairs, helping to tell stories about Abbott's Nutrition Division for brands like Similac and Pedialyte.

Columbus, Ohio

As a strategic communications leader, I created and implemented comprehensive communication plans across all external channels, directly supporting the hospital’s strategic objectives and business goals. Leading a team of three communication strategists and managing public relations agency activities, I ensured a top 5 share of voice among pediatric health systems in national consumer and trade media. My leadership extended to a national grassroots mental health advocacy campaign, which successfully reached over 2 million unique users. I provided timely and strategic counsel on messaging for sensitive media inquiries, consumer marketing data, and operational issues, and developed a wide range of communication materials, including pitches, video scripts, opinion pieces, press releases, and multimedia content with a focus on national media relations.I launched The Collaboratory for Kids & Community Health, a multi-channel advocacy platform to promote hospital priorities to key stakeholders. By cultivating strong relationships with local, regional, and national journalists and producers, I increased earned media by 45%. I prepared key messages for senior leadership and thought leaders ahead of media interviews and monitored healthcare and media industry trends to inform strategic pivots in a rapidly changing environment.As a member of the marketing and public relations department's leadership team, I contributed to departmental plans and oversaw the budget for my team. I co-led the department’s Diversity, Equity & Inclusion Committee. Additionally, I developed the hospital’s first comprehensive guidelines for communicating ongoing and published research, ensuring legal and regulatory compliance in a complex environment. My strategic and purpose-driven approach to communications has consistently advanced organizational goals, increased visibility, and fostered strong relationships with key stakeholders.

Columbus, Ohio Area

As a Social Media and Media Relations Strategist, I crafted and executed strategies and content for multiple social channels within the Medical Center, fostering meaningful interactions with employees, patients, and the community. I worked daily with local, regional, and national media outlets to share the impactful stories of our researchers, physicians, and patients. My role involved developing comprehensive and integrative media relations and social media plans to promote the Medical Center to both internal and external audiences.I served on the social media committee, collaborating with a team to devise a social media strategy aligned with our organizational goals. Additionally, I assisted in the production and distribution of multimedia news releases and other content to media and online channels. Through strategic communication efforts, I consistently enhanced the Medical Center's visibility and engagement with key stakeholders.