Gina Boedeker Email & Phone Number

Boulder, Co, Us

The Boedeker Group is a market research and insights company that specializes in turning feedback into actionable insights that help our clients make the best business, development, and marketing decisions for their products and services so they can reach their goals. We are experts in qualitative and quantitative research. We have a systematic process for discovering who our clients’ markets are, knowing what those markets care about , and using that knowledge to help our clients create best-selling products and services.Experts in educational technology and publishing, our approach works effectively in this field as well as any industry where end user feedback is used to influence product direction and marketing decisions.- "TBG takes the time to ensure they understand you, your needs, and your project, and then they work independently. I've never had such a great hands-off experience. The final deliverables were polished, professional and full of useful insights and actionable data. A breath of fresh air, truly."- "TBG clearly has the background and experience to ensure a great experience for both customers and clients. Their process is spot-on, and execution is completely aligned with the plan. Post-event, the data and summaries provided helped us quickly zero in on just the nuggets we needed to inform strategy and decision making."- "I highly recommend TBG for projects where getting close to customers, getting your hands on the pulse of a market, and creating a foundation for a deeper customer relationship are important. TBG is an especially effective partner for insight and market development projects."Head to our website to read more about the results we help our clients obtain!

Alexandria, Va, Us

Boston, Ma, Us

New York, Ny, Us

MHE is a learning science company that provides customized educational content, software and services for Pre-K through post-graduate education. As a member of the senior leadership team I was responsible for leading a 20 person integrated product team through the transition from a print-based business model to one based on delivering digital content and technology-enabled learning solutions. This included product and market development for both print and digital offerings, product marketing, brand management and digital analysis. My accomplishments include:• Grew portfolio digital sales 37% within 4 years• Transformed print and digital mix to 45% total digital revenue within 4 years• Won “Product Team of the Year” in 2015• Goal Achiever Awards 2012-2015• First Mover Award • Received Launch of the Year award for a first-to-market product for the American Government course

New York, Ny, Us

As a Brand Manager for a $30M business, I signed, developed, and launched programs within the Humanities and Social Science division of McGraw-Hill Higher Education. During my tenure, the team grew market share in a 1M student market to the highest share in the company's history at a time when our major competitors held flat or declined in share. I signed, developed, and launched three new-to-market products well over projections; 260%, 160%, and 118% of goal (for a program that won "Product Launch of the Year" in 2013) while also growing sales of our key franchise program by 23% during my tenure. The products I signed have generated more than $20M in additional revenue for MHE.

New York, Ny, Us

Signed, developed, and launched a first edition introductory sociology program that hit 160% of its projected sales goal.

New York, Ny, Us

Signed, developed and launched an introductory sociology program that hit 260% of its projected sales goal.

New York, Ny, Us

As a sales representative for McGraw-Hill Higher Education, I used solutions-based sales skills to uncover customer needs and offer products that would best meet the needs of faculty and students. Successful sales record led to Sponsoring Editor promotion.

Hanover, Maryland, Us

Aerotek is a leading staffing agency that matches qualified candidates with top companies around the world. As an Account Manager covering the downtown St. Louis territory I was responsible for gaining commitments from companies to use our staffing services for the placement of mid to high level accounting professionals, and provide quality candidates that met the client's expectations. I was twice Account Manager of the Month, and was promoted from a recruiter to an Account Manager within only 7 months.