Gina Budd Email & Phone Number

Austin, TX, US

Provide fractional, interim and strategic marketing services for early-stage and mid-market companies seeking to achieve their business objectives.

Chicago, Illinois, US

Responsible for leading the national marketing and integration strategy for a fast-growing, PE-backed professional services firm that acquired multiple companies as part of its growth strategy, which included my previous employer, Bridgepoint Consulting. In addition to maintaining my previous leadership role at Bridgepoint, I was appointed to advise the.

Austin, Texas, US

Led integrated brand, marketing, and communications strategies for high-growth management consulting firm that was acquired by Addison Group in November 2017. As a member of the senior leadership team, actively involved in leading critical initiatives including annual strategic planning, geographic expansion, cross-selling, consultant and account life.

• Provided marketing consulting and project management services to small and large businesses, agencies, as well as non-profits. Expertise includes strategic planning, positioning and messaging, sales tools and.
• Provided strategic marketing for web-based start-up company, which included positioning and messaging development, Web/product content creation and company kick-off event.
• Directed logo, brand ID and new website for boutique financial services firm.
• Planned and executed various community relations projects for local and regional healthcare clinics in cooperation with PR firm.
• Planned all marketing components of non-profit event benefitting refugee organization at Paramount Theatre that resulted in sold-out crowd.

London, GB

Hired January – June for four consecutive years to manage Austin’s Ernst & Young Entrepreneur Of The Year® program. This included sponsor development and management, the nomination and judging process, budgeting, all internal and external communications, as well as event promotion, ticket sales and execution. Worked with C-level executives on a regular.

Pleasanton, CA, US

• (Acquired by MegaPath Networks in Oct. 2003)Responsible for directing the brand identity and marketing communications initiatives for a start-up technology company that deploys and manages VPNs for F1000 companies..
• Developed company positioning and messaging; directed new brand ID components, website relaunch.
• Spearheaded sales trainings for sales team and created Sales Intelligence Guide.
• Led cross-functional team to reposition corporate product offerings.
• Awarded company’s employee of the month twice.

Responsible for the development and management of effective B2B marcom programs and tactics, including advertising, direct mail, tradeshow/event promotions and website development for a leading provider of billing and customer care software and solutions to the communications industry.  Contributed to the successful launch of a subsidiary company.

At this ad/pr “agency of #1 brands”, responsible for the development and execution of PR and marcom plans encompassing media relations, publications and community relations for accounts including: Uncle Ben’s Rice, Texas Surgical Associates and KFC.

US

• Responsible for hospital-wide integrated marketing and public relations plans for a 336-bed acute care Tenet Health System hospital, including strategic campaign development and implementation, advertising, media.
• Developed and successfully implemented community-based outreach programs to heighten pediatric and ER market share.
• Established community education program that strengthened product line revenues and physician referrals.