Gina B. Email & Phone Number

Katy, TX, US

• Led the recruitment and selection process for over 337 positions, with a focus on Advanced Practice Providers (APPs).
• Collaborated with marketing teams to develop targeted recruitment campaigns, enhancing brand presence and attracting top talent.
• Provided coaching and training to managers on effective interviewing techniques, improving hiring outcomes.
• Successfully filled 169 APP roles within the first year, demonstrating a targeted and dynamic approach to specialized recruitment.

Houston, Texas

• Managed full-cycle recruitment for top-level talent in the healthcare industry, driving sales and customer engagement through targeted email campaigns and CRM strategies.
• Conducted preliminary phone screenings and face-to-face interviews, assessing the suitability of candidates for various positions.
• Executed targeted email marketing campaigns utilizing CRM systems and LinkedIn Recruiter to engage potential clients and candidates.
• Leveraged ZoomInfo as a strategic marketing tool, developing a specialized database to support business development in key market segments.

Houston, Texas, United States

• Conducted comprehensive reviews and updates of company hiring protocols, vacation policies, and HR practices, ensuring full compliance with local, state, and federal labor laws.
• Employed a mix of traditional sourcing methods while also innovating and executing novel recruiting strategies to enhance talent acquisition.
• Analyzed recruitment trends and pinpointed critical issues, providing actionable insights to Business Unit Leaders and HR Business Partners.
• Deployed cost-efficient recruitment tactics to attract a diverse pool of highly qualified candidates.
• Achieved a milestone by successfully filling 100% of designated positions by the second quarter of 2020.
• Oversaw the selection and placement process, ensuring the recruitment of competent candidates.

Houston, Texas Area

• Oversaw the full spectrum of recruitment-related branding efforts, encompassing traditional, digital, and social media platforms, ensuring alignment with the company's branding and social media policies.
• Conducted in-depth analysis of job market trends and applicant data to streamline recruitment processes for optimal efficiency and effectiveness.
• Formulated and executed a strategic marketing plan for recruitment, tailored to meet the company's hiring goals and objectives.
• Tasked with directly presenting candidate profiles to client hiring managers, showcasing top talent, and facilitating hiring decisions.
• Acted as a mediator in salary and relocation discussions between clients and candidates, ensuring a smooth negotiation process through to the offer stage.
• Managed coordinating all candidate interviews, including telephone and in-person meetings, liaising with hiring managers and candidates to arrange logistics.

Houston, Texas Area

• Developed and implemented a comprehensive marketing strategy, enhancing the company's brand and positioning for future growth.
• Led the management of social media platforms (Facebook, LinkedIn, Instagram), executing a targeted social media marketing campaign that boosted business development by 80%.
• Partnered with the recruitment and research departments to create effective materials for ongoing and specific recruitment advertising initiatives.
• Enhanced the social media content calendar by designing and producing engaging content, including copywriting, photography, and videography.
• Utilized various sourcing techniques such as online platforms, effective advertising, applicant tracking systems, and personal referrals to identify and attract potential candidates.
• Contributed to the organization's recruitment marketing efforts by implementing diverse marketing strategies, including media planning, coordination of photo and video shoots, and creating promotional materials.