Gina Cullen Email & Phone Number

Stone Mountain, Ga

Manage and direct all aspects of Product Development department including creative product concept; design planning and review; assortment strategy and pricing; marketplace and trend analysis and merchandising execution for three divisions: LIVING, KIDS and FASHION. Also oversee and direct all company catalog processes, from visual presentation and merchandising strategy, through copywriting, creative execution, production and field introduction.

Agency lead for US Sales and Marketing (USSM) division of InterContinental Hotels Group (IHG). Managed all aspects of account including strategy, creative development, budgeting, presentation and execution of print, digital and direct mail efforts for seven hotel brands.

Collaborated and led all creative and store-related strategies for national expansion of 43-store, $40M national retail gift and stationery business. Accountable for managing and protecting the brand including people, product development, positioning, visual presentation, standards, company culture and corporate communication. Involved in all product assortment, Internet marketing, revenue producing ideas, implementation and execution.

Owner/operator of home-based Direct Selling business specializing in cooking products and kitchen tools. Sales derived through in-home demonstrations and cooking ‘classes’ called Kitchen Shows. Responsible for all individual promotion, marketing materials, recruiting, sales and business development.

Liaison between brewery and national Advertising Agencies for Schafer, Signature, Stroh’s and Old Milwaukee beer brands. Coordinated photo and film shoots, budgeting, creative meetings and communication; developed corresponding point of purchase, in store campaigns, contests, celebrity endorsements, give-aways and sweepstakes.

Liaison between Agency and Client for advertising, promotions, collateral, training materials and marketing initiatives. Clients included Chrysler, Comerica Bank, FTD and Stroh’s Brewery.