Audience-centric marketing expert with a progressive background delivering measurable results. I am fascinated by how technology continues to enable exponential change in so many industries and how the rate and direction of change creates opportunity for those who are paying attention. I enjoy learning about new industries, new business models and how companies make money. Viewing issues and opportunities from the end-user's perspective is my intuitive starting point; combining this perspective with audience insights and analytics often leads to a logical marketing roadmap that drives results. My current areas of interest include mobile payments, digital wallets, ecommerce/retail/omnichannel, building networks and marketplaces. My expertise includes: marketing strategy, brand positioning, brand management, customer segmentation, segmentation strategy, lead generation programs, CRM programs, product positioning, digital marketing strategy, content strategy, content development, media (paid, owned, earned), team building.
Listed skills include Direct Marketing, Marketing Strategy, Product Marketing, Marketing, and 35 others.