Gina (Jing-Wei) Yang Email & Phone Number

Hong Kong

Cincinnati, Ohio, Us

• Leader of Premium Hair Care portfolio for 5 imported brands with full P&L accountability. Led a team of 6 to set category strategy and develop commercial plan. Achieved No.1 market share in natural segment and outperformed the market by 60% despite tremendous challenges from local protest and COVID-19.

Cincinnati, Ohio, Us

• Developed China Tourist Game Plan with revamped China social media strategy and exclusive Alipay program. Delivered US$ 138+ million in annual revenue (23% YoY growth) and regained No.1 market share despite a newly formed organization.• Led a team of 8 to launch #BareSkinProject Brand Campaign that exploded local new user growth to 46% YoY and honored as the Most Influential Brand by Facebook and Nielsen.

Cincinnati, Ohio, Us

• Developed total brand 3-year innovation strategy to achieve US$ 2 billion sales target (200% increase). Defined brand portfolio for 10+ markets including China as key focus market, Japan, Korea, and US, etc.• Spearheaded new product development that achieved 50% faster time-to-market and double-digit sales growth. Turned around both Anti-aging and Whitening business and broke Tmall Hey Box sales record.• Winner of “Power of You Award (top 3% performers)” for strong leadership and piloting new approaches.

Cincinnati, Ohio, Us

• Achieved year-round No.1 market share and delivered +5% sales growth to US$ 113 million despite a declining market by developing KCP (key consumption period) vs. non-KCP model with differentiated marketing strategy and annual joint business plan with key partners.• Liaised with 10+ cross cultural and functional team to pilot #ChangeDestiny online-to-offline integrated marketing campaign. The real-time social media-led campaign was recognized by Facebook as the annual best use. Successfully achieved +15%YoY new user growth and historical-high market share.

Cincinnati, Ohio, Us

• Pioneered the 1st ever Hong Kong and Taiwan shopper marketing campaign leveraging the scale of multi-brands and synergy of both markets to gain +10% incremental sales.• Initiated the 1st ever Corporate Social Responsibility Program “6 Minutes Protect A Life” in Hong Kong via 3rd party coop with Hong Kong Breast Cancer Fund to enhance +19% overall P&G top-of-mind awareness and drive +13% incremental sales.• Selected by top management team to win "Platinum Award" - only to the top 5% performers in Greater China.

St Paul, Mn, Us

• Managed a quantitative research project to develop pricing strategy for a new LED lighting product.

New York, Ny, Us

• Collaborated with strategists to create a 360 degree branding project for Motorola Mobility and handled digital and outdoor advertising operation.

• Actively involved in Yangtze River migrant resettlement support project (directly benefits 400M thousand riverside residents). • Defined critical challenges toward migrant resettlement issue; managed a discussion summit to evaluate hypotheses; built partnership with Roland Berger to strengthen strategic planning.

• Actively cooperated with consultants and project leaders to develop organization restructure strategy for a Fortune 500 pharmaceutical company. • Designed questionnaire and interviewed 50+ employees to verify hypotheses. Analyzed Sales data to classify 180 branches into 30 sales districts under 4 business units to simplify organization structure and improve internal process management.

Bachelor Of Science (B.Sc.), Psychology (Minor In Marketing Management)

Bachelor Of Business Administration (B.B.A.)