Gina Davison Email & Phone Number

New York, Ny, Us

Hartford, Connecticut, Us

Facilitate successful use of marketing automation platforms for internal teams, LOBs, to accomplish business goals with a member-centered approach. Provide platform governance, best-practices for digital communication, and support for innovation. Manage platform migrations, integration work, database management. Liaise with 3-rd party account management for platforms, ensuring consistent service delivery and optimal ROI. Focus on Salesforce Marketing Cloud, Adobe Marketo, and IBM Acoustic.

Hartford, Connecticut, Us

Purchase, Ny, Us

Support our practices and partners with the high-quality digital marketing tools they need to increase digital leads, and provide excellent patient care. Strategic planning and execution of website builds, social media campaigns, email marketing programs and systems. Provide training and support to regional leadership and local marketing team members. Ensure proper integration of systems by working in cooperation with data management, financial, and IT teams. Measure and report on ROI of digital initiatives and social media campaigns, improve strategy and systems to be more effective and efficient.

Parsippany, New Jersey, Us

Verasoni Worldwide is a fiercely independent public relations and marketing firm offering the highest level of creative and strategic integrated marketing communications and public relations planning to clients in the United States and across the globe. Special areas of focus and expertise include the dental, medical, and financial industries. We have gained a well-earned reputation as a leader in integrated communications, on and offline, representing clients across multiple industries, channels and platforms including Business to Business and Business to Consumer. We continuously distinguish ourselves by understanding the business realities of the rapidly changing media landscape, both the opportunities and the hype. We take a global, highly analytical and integrated approach to our work. We work with clients on campaigns and projects from traditional, branding, digital, advertising, media relations, reputation management and crisis communications, brand management, and strategic alliance development.

Lisbon, Lisboa, Pt

Responsible for promoting MALO SMILES in the NY market, managing vendors, increasing volume of All-on-4 procedures.-Completed full competitive analysis to determine perception and place in the U.S. marketplace-Analyzed and defined target audience to better focus future marketing and PR efforts-Lead re-branding from MALO Advanced Oral Rehabilitation to MALO SMILES, refining and defining brand identity, and adapting global brand to local market culture and behaviors-Formalized sales cycle with trainings, scripting, etc. leading to increased effectiveness of rep team, instituted improved reporting standards for better ROI tracking - also evolved the reporting process to be more accurate and transparent, worked closely with practice manager to improve customer service-Spearheaded complete overhaul of web strategy leading to consistent and constant increases in site traffic, more than doubling of time-on-site per visit, and higher conversion rate-Overhaul and creation of marketing materials-Analyzed ROI of past media plan, researched new opportunities, and reformed plan moving forward-Launched re-branding to NY marketplace, increased brand awareness and engagement-Instituted public relations strategy, managed execution

Manalapan, Nj, Us

At Dental Learning, an Integrated Media Solutions company, I worked to match dental companies with apropriate educational marketing opportunites to help achieve their marketing goals. Manufacturers, service providers, and distributors all have valuable information to communicate to dental professionals, from proper product care and use, to applications of new technologies for maximum patient benefit. It was my job to find the best possible way to benefit the industry by providing high-quality education to our clinical audience. Our commercial supporters helped keep that education at a reasonable cost for dentists and hygienists. Speaker recruitment/management, and strategic marketing planning with, and on behalf of, my clients was a large part of my responsibility.

My position as an account manager allowed me to gain experience in international sales and marketing. At Dental Tribune, I built strong relationships in multiple sub-industries, and learned to customize everything from pitches and proposals to marketing strategy based on clients’ needs. Responsibilities included sales to current clients, and sales prospecting in the dental industry. In some cases, I worked directly with the owner of the company, while in others, I coordinated communication and sales among the company's PR firm, agency, and marketing team. Client Assignments included over 1,500 accounts, more than any other account manager at the company. This required a great deal of organization, as well as a good memory! Products sold ranged from print marketing placements to educational sponsorship marketing opportunities, and cover a complex combination of media. It was my job to come up with the best possible solutions to fit my clients' needs while maintaining a yearly sales quota.

Leader in fundraising and recruitment with the Boston chapter of the National Organization for Women, planned and organized networking events centered on promoting equal pay and exploring gender roles in society.

Jamaica Plain, Ma, Us

Designed and executed full-scale usability testing for ethocare.org, identified online goals for the organization, re-designed architecture and aesthetic to reflect organizational goals, surveyed audiences to verify content and design needs, designed and executed final testing... all resulting in a clean, updated, functional new website!

Boston, Ma, Us

Graduate assistant for Dr. Sandra Utt, Co-editor of Newspaper Research Journal: manage communication between authors and editors, copy editing, write press releases, web content and updates.

Boston, Ma, Us

Monitor online discussion forum between prospective clients and brand evangelists, and ensure website usability.

At Bridge Creek, I began as the youngest wait staff employed. I worked my way up to be a bridal assistant, a bartender, and eventually a captain. Later, I began working full time for Bridge Creek during wedding season as the Sales and Marketing Assistant, which included everything from improving the website to relationship building with local location owners/managers and other wedding-related businesses. I also frequently pitched Bridge Creek to prospective clients, and was responsible for "sealing the deal" with clients interested in hiring Bridge Creek to plan and cater their event. There's nothing like negotiating with brides to learn customer relationship building!

Event planning/promotion/publicity and outreach program resulting in increased event attendance and increased membership.Garnered support of over 30 lapsed members.

Ma, Global Marketing Communication And Advertising

Ba, Public Relations, French