• Develop integrated marketing solutions for AccentHealth, the nation’s largest waiting room television network reaching 173 million Nielsen-verified viewers annually• Create sales marketing proposals and presentations for blue chip CPG, OTC and DTC advertisers• Develop sales collateral strategy and assets, including all printed materials, digital and video• Lead campaign activation for client programs across TV, print, literature and mobile sponsorships

• Planned and executed the USDA’s award-winning national multi-media health & wellness campaign, which ranked among the top ten highest performing Ad Council campaigns.• Managed and implemented communications initiatives across television, radio, print, and online for clients such as the NFL, Boys & Girls Club, Scholastic and Disney.• Managed million dollar campaign budgets/grants and forecasted monthly internal revenue.• Provided clients with quarterly campaign analyses and recommendations for sustaining/improving results. • Oversaw primary & secondary consumer research including expert panels, focus groups, communications checks and tracking studies.

• Created and implemented marketing plans to recruit a target population.• Responsible for recruiting 1,200+ applicants to achieve an enrollment of 500 students annually.• Developed organization’s first subway, bus, and outdoor advertising campaign, resulting in 25% of the school’s enrollment in 2007.• Oversaw final edit of television advertisements, which aired on several major local networks.• Designed new school brochures, flyers, welcome kits, and collateral materials.• Created statistical reports providing analysis of marketing and recruiting methods.