Gina Ghensi Email & Phone Number

Cambridge, England, United Kingdom

Cambridge, England, United Kingdom

Cambridge, United Kingdom

Azuri Technologies is a leading provider of affordable pay-as-you-go solar home systems to off-grid consumers across sub-Saharan Africa. Combining the latest solar innovation and mobile payment technology, Azuri delivers reliable, renewable and distributed power to the millions who have no access to modern powered services. Azuri operates in five key territories; Kenya, Nigeria, Zambia, Tanzania and Uganda with East Africa Headquarters in Nairobi, Kenya and West Africa Headquarters in Lagos, Nigeria. Azuri’s vision is to create a level playing field where all consumers can access and benefit from the digital economy, wherever they live.One of the most pressing developmental challenges in sub-Saharan Africa is the need for modern energy services among the energy-poor, low-income communities who are beyond the reach of electricity grids.Some three-quarters of Africa’s rural population lack access to electricity, forcing them to rely on expensive and dirty fuels like kerosene for lighting and diesel for generators – if they can afford them at all.

Cambridge, United Kingdom

Leading an international team of experienced marketing and communication for a global telecoms consultancy and research firm. Planning and implementing integrated and compelling marketing and communications that resonate with key industry players across the telecoms industry and inform on the challenges and issues impacting their businesses. Marketing that incorporates both online and offline tactics, ranging from event organisation and conference participation, to targeted email campaigns, press and social media activity, advertising and content creation. Continual evaluation and measurement across campaigns to assess success and determine value capture versus cost incurred and incorporate learnings into future campaigns, planning and regional strategies.Manage development and delivery of global internal communications activities in line with the the corporate strategy and annual objectives.Proactively identify, develop and deliver accurate, clear and compelling internal communications materials, campaigns and activities spanning all corporate activities in a timely way.Advise, coach and counsel internal stakeholders, including senior leaders on events/issues that need to be communicated to press and internally.Ensure alignment of internal communications activities across business units to maximise effectiveness and reach.Strategic planning for communicating new company acquisitions to external and internal audiences. Communication focused on building employee understanding around the benefits of the acquisition while reinforcing the company vision and objectives.

Ensured development and execution of communications activities and media campaigns to establish the company as a market leader in global telecommunications, IT and media sectors. Responsible for the development of a comprehensive communications plan, and the timely, efficient and effective delivery of marketing communications, in compliance with brand guidelines.

Marketing Communications Manager, overseeing the marcoms department and effective execution of key marketing activities that included: direct marketing; advertising; collateral production, international exhibitions and events. Also ensured exectution of press strategy and responsible for website content and development, in addition to online marketing initiatives. Managed budgets and delivered annual forecasts. Co-odinated delivery of a unified international brand strategy across global markets.

Editor for Salon Magazine, a title aimed at the UK beauty and health trade. Managed the editorial and design team, contributors and external agencies. Co-ordinated the successful re-launch of the magazine which was acquired by an industry competitor based in London. Managed budgets and resourcing.

Cambridge, United Kingdom

Deputy Editor of Weekly News Series for the Cambridge Evening News. Working alomgside the Editor, managed team of journalists and sub-editors to ensure timely production of seven weekly titles. Also responsible for layout and content selection.

Editor of Sportsboat Magazine and Jet Skier Magazine. Both titles were aimed at the UK consumer market featuring news and articles from around the globe. Managed a team of journalists, contributors in addition to design and print agencies. Responsible for editorial direction and layout.

Managed the editorial team responsible for delivering the weekly title to its readership. As editor, was responsible for the editorial direction and made key decisions on content, layout and design. Manged budgets and annual forecasting.

Joined the North Queensland Register as Senior Journalist. Senior member of the editorial team responsbile to mentoring junior journalists and delivering news and feature articles.

Local newspaper with a readership of 16,000 based in North Queensland.

Post Graduate Diploma

Bachelor Of Arts (Humanities)

High School Certificate