Gina Clark Email & Phone Number

Norfolk, Virginia Area

- Manage inventory and track expenses- Maintain vendor and client relations- Oversee all marketing activities- Update website content- Maintain social media presence on company blog, Facebook, Instagram and Pinterest- Plan, promote and organize designer trunk shows- Coordinate charity events and generate press- Bridal sales

Norfolk, Virginia Area

• Oversee successful implementation of hardware and software installs from conception to completion
• Ensure that projects arrive on time and within budget
• Lead user training classes on proper use of products
• Maintain service schedule and delegate work
• Assist with design and launch of new company website and development of company’s initial presence on social media platforms – Blog, Facebook, Twitter and LinkedIn

Roanoke, VA

• Maintained customer relations and assured positive first impression of the company by being first point of contact to all potential clients
• Fostered trust with clients by ensuring they felt comfortable and cared for throughout litigation process
• Communicated with diverse audiences, from prospective and current clients to healthcare providers, claims representatives, attorneys and paralegals

Blacksburg, VA

• Assistant Editor to college’s prominently recognized quarterly news magazine
• Wrote news releases and feature articles for academic publications
• Published spotlight article for college homepage (35,000 unique visitors per month)
• Conducted primary and secondary research
• Met multiple deadlines and managed competing priorities
• Conducted video interviews of faculty, staff and Rolling Stones Keyboardist Chuck Leavell at College Showcase

• Created strategic marketing plan including guerilla marketing and online promotions on social media sites
• Organized weekly sampling events at Virginia Tech intramural flag football games to promote POWERADE brand and product
• Took pictures and videos for the website
• Document inventory in sampling report and re-order bottled product
• Responsible for blogging and updating website to market product

Promoted the 2009 Alt Games using all social media channels

Blacksburg, VA

• Developed strategic marketing plans for multiple campaigns utilizing viral marketing, peer-to-peer marketing, and online promotions through all social media channels
• Coordinated product sampling events (500-1,000 impressions per event)
• Wrote marketing proposals and wrap-up reports
• Published weekly blog entries
• Surpassed all campaign objectives: created brand awareness, made Powerade the drink of choice on campus, and drove traffic to the website (generated more traffic to our website than any other university - 8,000 average.
• Expanded website membership to reach 200 new members per season

• Created strategic marketing plan including guerilla marketing and online promotions on social media sites
• Increased brand awareness
• Website traffic growth
• Organized weekly POWERADE sampling events at Virginia Tech intramural basketball games
• Took pictures and videos for the website, maintained a blog, and came up with ideas for POWERADE commercials and uploaded them to the website

Bachelor Of Arts, Communication

Activities and Societies: Public Relations Student Society of America, Kappa Omicron Nu, Golden Key International Honour Society, Sig Ep.

High School

Activities and Societies: Student Council Association, Class Office, Senior Class Cabinet, Varsity Volleyball and Tennis Team