Channel Marketing Manager

Project Manager tasked to keep new product launch materials progressing through to completion, including: - Trade Catalog - Consumer Brochure - Rep Training Materials - Quick Instruction Manual - Landing Page - Trade Advertising - Newsletter - Tradeshow booth graphics

Regional Marketing and Communications Manager, Greater Cleveland February 2009 – August 2014 Responsible for the development and execution of multiple regional marketing strategies designed to meet organizational objectives and increase profitability. Also, cohesively incorporate efficient and effective community relations and communication efforts to build the Huntington brand throughout the local community. Additionally, maintain a detailed $2.8million budget which is set annually and reviewed monthly via a cost analysis spreadsheet presented to senior management.• Planned and implemented marketing elements for three Cleveland professional sports team sponsorships.• Wrote, scheduled and produced “Connecting with Community” TV spots on a monthly basis with WKYC as an exclusive media partner.• Planned both large and small-scale events, including: Quarterly Officer’s meetings; Seeds for Growth Non-Profit Conference; Three-day Board of Directors’ retreat in Cleveland.• Administered region-wide internal communications via intranet posting, email blasts, and internal mailings – including, but not limited to, volunteer recruitment, United Way Pledge Campaign outreach, weekly wellness emails, and regional happenings and news. Marketing Specialist – Senior. Staff Officer November 2007 – February 2009 Regional Marketing Business Segment Support serving as the primary contact to multiple lines of business to help implement programs and campaigns designed to increase sales for the region. . • Developed a phased approach to a local Student Checking Promotion – utilizing banking expertise to deliver financial education, as well as cost effectively leveraging existing customer relationships to refer students to our promotional laptop giveaway. Over 800 new Student Checking accounts were opened in a three month period – 15% more than the previous year.

Glidden Paints Account Lead for projects designed to enhance brand positioning within The Home Depot. • Defined project scope, goals and deliverables for an innovative merchandising concept designed to change the brand position within The Home Depot stores. • Launched consumer print and on-line campaign for Glidden Evermore Paint – including full-page and spread ads in HOME, Real Simple and Parenting, e-Newsletter banners/buttons, a focused micro-site launch and enticing sweepstakes.

PolyOne Account Support for big-picture strategy and value propositions for multiple business units.• Organized logistics from signage to audio/visual needs for the PolyOne first annual National Sales Meeting held in Phoenix, Arizona.• Developed initial internal communications to convey the new company vision for future sales and growth.

Integration Manager (Account Executive) July, 2003 – May, 2006OfficeMax Account Lead for strategy consulting and marketing support development surrounding the implementation of a three-tiered private brand program.• Private label program launchMoen Account Lead for all key projects including annual wholesale product catalogs, new product launch materials, national sales meetings, sports sponsorships and collateral material.• Moen wholesale and ShowHouse by Moen Charter One Bank Account Lead for two major facets of business: grand openings and in-store promotions.• Grand openings and bi-monthly grocery location’s checking promotions• Responsible for over $1.5 million in agency billingsICI Paints/Glidden Project Support for the integrated campaign launch of Glidden Ceiling Paint with EZ Track Technology.• Product launchAdditionally, held the following progressively responsible positions: - Associate Integration Manager - August, 2001 – July, 2003 - Account Coordinator - October, 2000 – August, 2001 - Traffic Coordinator - July, 1999 – October, 2000 - Traffic Intern - December, 1998 – July, 1999