Gina Burke Email & Phone Number

Milwaukee, Wi, Us

New York, Ny, Us

● Launched A/B testing process and established partnership with SearchPilot platform, driving a culture of experimentation and optimization throughout the company● Lead and collaborate with cross functional teams to ideate, design, and deploy experiments upon which to iterate and scale, to create a best-in-class website experience that transforms visitors into more active users (improving the UX and monetization of our 957million+ annual site visits across RD.com, TasteofHome.com, and FamilyHandyman.com)● Develop test plans, define success metrics, and ensure accurate results methodologically● Communicate across all levels of the organization to provide testing insights and act as a change agent

New York, Ny, Us

● Developed and executed comprehensive project plans and timelines, coordinating team members and stakeholders to ensure project objectives were clearly defined and achieved● Monitored project progress, conducted regular project status meetings, identified potential risks, resolved conflicts, and drove decision-making● Project Highlight: collaborated with SME to standardize use and workflows for Sales Team CRM tool (Boostr)

New York, Ny, Us

● Product Manager across all TMB brands, including : Reader's Digest, Taste of Home, and The Family Handyman● Prioritized and delivered features on the product roadmap aligned with organizational vision and priorities● Developed strategy for digital web product, translating plans into actionable items and collaborating with offshore teams to ensure projects were executed in a timely manner● Implemented product enhancements to improve user experience and performed quality assurance controls on internal and user facing products● Focused on Agile product development for digital products related to SEO, WordPress CMS enhancements, individual site features, contesting platform, and web template UX● Project Highlights: full template redesigns and new template launches, taxonomy restructures, addition of social sign-on registration flows

New York, Ny, Us

New York, Ny, Us

● Established and executed more efficient workflows between Product, Development, and QA teams ● Used Agile Scrum methodology to prioritize and manage deliverables based on resourcing● Managed backlog priorities to enhance profitability, while eliminating blockers and communicating resource needs with Tech leads

New York, Ny, Us

● Collaborated with key stakeholders to write functional and technical requirements● Served as a conduit between the development/project team and product owners● Orchestrated backlog grooming, creating epics and user stories to support Agile software development process● Worked with design team to prepare wireframes and final design for proposed projects● Functioned as a Project Manager to track project progress, identify/communicate risks, and assess potential impacts to the business● Facilitated User Acceptance Testing with QA resources to ensure business acceptance

● Mobilized global teams to action to develop and maintain CRM platforms for automotive teams● Wrote business requirements, coordinating feedback from client and vendor groups● Prioritized and managed program deliverables based on Agile Scrum planning and resources● Established best practices and provided training on usage and messaging for internal teams● Created, implemented, and tracked client-facing timelines for product development and launch

● Efficiently executed project activities from concept to completion for Mazda Sales program● Worked with internal and client teams to develop and launch Mazda Sales campaign platform● Managed high volume of marketing communications, tracked account finances and resources

● Managed direct marketing materials for 102 Hyundai dealers in the Southern Region● Communicated program information and developed marketing plans to increase retention● Analyzed and provided actionable performance metrics ● Provided timely documentation and discernible quality controls in a team setting and individually

Brookfield, Wi, Us

● Field editing, data processing and coding quantitative studies● Questionnaire and report formatting, design and production● Insights generation (actionable analysis and reporting)● Implementation of quality control measures

De Pere, Wi, Us

De Pere, Wi, Us

● Worked as both an employee and Marketing Team leader for the student-run, non profit import store● Organized, developed and implemented marketing campaigns ● Established departmental goals and budget

De Pere, Wi, Us

● Assisted first year students with their transition into college both during the two-day orientation sessions and during the fall semesters● Advised and inspired emotional, social and academic growth● Facilitated team bonding activities and discussions

Bba, International Business And Language Area Studies & French

Marketing And Business Management

French Language And Culture