Create campaigns, social media strategies, digital marketing initiatives, and communications to stakeholdersManage team in the marketing and communications departmentProduce and manage the marketing editorial calendarResponsible for digital marketing campaign success and leading the day-to-day management of social media, website, and email campaigns.Coordinate and execute social media campaigns and ensure alignment with the overall marketing campaign and work with existing team on conceptualization and design of graphicsCreate a wide range of branded marketing materials, ensuring consistent execution of NBCOT’s brand image and the highest quality standards.Create engaging and impactful videos for social, web, and presentations.Oversee the publication of annual newsletterCreate visually stunning presentations that resonate with audiences.Coordinate and execute NBCOT’s presence as an exhibitor and presenter at trade shows and conferencesTrack email analytics and report on impact and success; research and introduce innovative methods and outlets for stakeholder communications.Work cross-functionally with other departments

Marketing efforts and assist social media, app and website development

• Develops and manages social media campaigns for scientific meetings, membership, Scientific Interest Groups, and other initiatives• Creates and develops branding strategy for ASIP, Women in Pathology and groups• Provides strategic plan and overview for social media marketing of meetings• Creates, maintains and designs electronic newsletter ASIPPathWays.com and ASIPnextgen.com• Provides oversight of content-management on websites and microsites and directs staff members to update content of the sections/pages of the websites and microsites • Liaisons to website content-management vendor to request template and navigation revisions, as necessary, and to report bugs• Identifies potential content and ads for ASIP newsletters• Provides statistics reports and analysis • Designs, develops and maintains informational slides featuring meetings, membership, education, journals, scientific policy, society initiatives, and career development resources for distribution at ASIP meetings and workshops, and outreach events.• Monitors society social media channels, engages with audience, and responds to inquiries and comments.• Designs and creates media for print and digital distribution, including ads, brochures, posters, membership applications, surveys, web banner ads, meeting programs, and email blasts• Collaborates with ASIP staff to design and launch online surveys and interactive forms• Participates in the FASEB MarCom committee (marketing for the Experimental Biology Meeting).• Develops standard operating procedures for designing, implementing, and assessing success of marketing initiatives, use of social media, for monitoring and updating content on ASIP websites• Researches and develops co-promotional and academic/corporate sponsorship opportunities• Represents and manages ASIP exhibit displays at external meetings

• Crafts content for each major social media outlet including Facebook, Twitter, Instagram, Pinterest, Google+, Flickr and YouTube• Supervises and maintaining the website to include regular updates and revisions• Plans writes designs and produces presentation materials • Conceptualizes and implement public relations strategy, including social media, direct mail programs, advertisements, press releases, magazine articles, and video• Website content writing• Promotion and announcement messaging• Organizes and deploys multichannel social media marketing campaigns, grow social media audiences through engaging content and by interacting with audiences, and manage conversations and interactions with visitors and potential visitors on social media• Set up new websites and social media pages • Attends participates and make presentations at organizational meetings• Design lecture handouts and presentation slides and all department correspondence with attention to content, style, clarity, organization, syntax, grammar and punctuation• Creating figures, charts and graphs for accuracy, clarity and graphic acuity• Photographing, scanning and editing images for publication• Coordinating seminar speakers' visits which includes event planning and organization of meetings• Communicating with representatives of organizations to ensure all necessary written materials are completed appropriately and on time• Proofing, writing, editing, designing, printing, producing and distributing original reports and publications such as department annual reports, promotional and informational graduate brochures; research surveys, and, grants• Develops presentations for lectures and meetings• Teaching and developing curriculum for the Photoshop for Scientists class• Teaches, Step, Sculpt, Indoor Cycle and Pilates at the Wellness Center

Social Media Specialist. • Crafted content for each major social media outlet including Facebook, Twitter, Instagram, Pinterest, Google+, Flickr and YouTube• Part of a nationwide network of 1,000 campus influencers driving Spotify awareness and education on campus.• Participated and won several contests

Freelance Design--probono and other

• Oversaw the production process and organizing a production schedule• Ensured that production is cost effective• Monitored a staff of seven designers• Hired trained, developed and evaluated staff• Reviewed staff performance• Worked with owners to implement company policies and goals• Coordinated, set up and implemented operating procedures for all production operations• Ensured publications were proofed and developed before deadline

This is the same as BR Business report--2 publications.

• Designed and oversaw production of all projects from budget to concept to estimate to production for the entire university• Performed advanced computer graphics work with newest applications and related peripherals• Used the network, internet and other digital technologies to improve accuracy and document deadline delivery time• Interpreted clients' needs and provides a specifically tailored graphic services

• Managed 5 employees • Organized and developed training workshops• Conducted productive department meetings • Assisted in hiring, training, developing and evaluating staff • Developed curriculum, scheduling and time management• Appointed AIGA Faculty Representative

• Taught Design, Advertising, Marketing, HTML, Layout and Design, Typography, Advertising Practices, Business English and other Design Related courses • Taught Application programs such as Adobe Photoshop, Adobe Illustrator, QuarkXPress, PageMaker, and Freehand

• Marketed major brands such as Coca Cola, Marlboro and Camel• Ensured name generation and sampling goals were met with accurate information• Developed and implemented events in venues• Created and maintaining positive, productive relationships with venue owners• Trained New Employees • Researched practices in the market place • Visited venues to ensure that field reps are correctly executing marketing strategies

(formerly Magnolia Marketing) Design