Gina Larson, Founder and CEO of STANDUP HR, simplifies HR by implementing clear, straightforward solutions that drive business success. With over 20 years of experience across industries like PR, advertising, media, hospitality, real estate, and consulting, Gina excels at finding the intersection of employee engagement and business objectives. She creates an invaluable HR function that delivers measurable impact by aligning what matters most to employees with organizational goals.Gina provides high-level strategic HR guidance and hands-on implementation tailored to each business. She eliminates unnecessary programs, processes, and bureaucracy to focus on what truly matters, aligning perfectly with the business's direction. Gina applies proven models and the latest research to deliver results through effective organizational structure and design, performance management, learning and development, and reward and recognition strategies that drive employee engagement and connection, all aligned with business financial goals and parameters.As an ICF-certified executive coach, Gina uniquely pairs HR expertise with leadership coaching and development to help leaders adapt to change, address personal and professional goals, and overcome barriers.Reach out to explore strategic HR project work, fractional or interim head of HR day-to-day support, or executive coaching.