L&A Social is a leading specialist social media agency that is 100% independently owned & operated. We work across global brands from our Sydney HQ, and have helped hundreds of world-renowned brands achieve tangible business results through end to end social. We partner with leading and challenger brands to help them create more impact in the world, our customers include Woolworths, Ferrari, Volkswagen, Hendricks, McGuigan Wines, Sol Beer, and many more. We believe in leaving things better than we found them. For us, this means doing our part to make the world a better place, connecting people with brands that are tailored to their interests, and providing brands with genuine, authentic fans & powerful conversations. We mix our knowledge of the social landscape with your knowledge of your brand to develop a tailored & strategic integrated strategy that hits business objectives.

Keynote speaker and workshop facilitator, specialising in delivering engaging, practical and hands on keynotes and workshops to audiences of all sizes.Keynotes and workshops delivered to a range of industries including:Real EstateMarketingMedical TravelBeverage & FMCGPrevious keynotes & workshop clients include Raine & Horne, Cancer Council, ProVision, McWilliam's, Future Leaders in Drinks, BYTE conference and many more.

Take an incredibly fun, adventurous and romantic date…now mix in 20 beautiful singles and you’ve got yourself a Big Blind!The Big Blind is a series of dating events in Sydney designed for adventurous, fun and exciting singles that want to meet like-minded people. Tossing the old dinner and drinks idea, The Big Blind allows you to try a new and exciting activity or indulge in a favourite hobby, while meeting some amazing people. More than a dating event, The Big Blind is the first ever big blind date!Our events are weekly and focus on activities such as Trapeze Flying, Kickboxing, Cocktail Making Classes, Tango, and other breathtakingly fun activities. The Big Blind is partnered with Tomorrows Date - the experts in exciting relationships.

• Created a research initiative in order to attract a new, wider target market to pureprofile; based on insights drawn from research was able to create steps for account holder acquisition.• Designed and launched a communications and campaign schedule for 600,000 account holders, based on above research findings, which directly increased user interaction and new user acquisition by 7-15%.• Worked with brand awareness measurement and choice modeling in order to gauge consumer views of brands across several industries – including FMCG, electronics, white goods.• Designed and launched a content education for account holders, in order to easefully introduce a new ‘unpaid content’ concept.• Using user experience design and system architecture knowledge, assisted in rebuilding the internal CMS system.• Acted as a liaison between other content producers, account holders and internal staff in order to accurately gauge interest and create content that would be beneficial to account holders while raising company revenue.• Built content and commercial campaigns for Trade Comms (a new business initiative by pureprofile).

Variety is a children’s charity, which aims to help children in need; money is largely raised through events and sponsors.• Created relationships with venues and sponsors in order to develop deals for upcoming charity events.• Prepared marketing products and organized donation calls to assist fundraising efforts• Arranged material for upcoming newsletters and prepared sponsor reports based on annual financial review.• Supported designer in creating a new and improved marketing material and website designs.