Gina Harris Email and Phone Number

Strategic marketing professional with a distinguished record in performing arts and higher education recruitment marketing. Proven expertise in developing and executing integrated, multi-channel brand marketing campaigns that elevate brand visibility and engage diverse audiences. Recognized for adeptly liaising with internal teams and organizational stakeholders to devise strategies that enhance local and national brand visibility. Known for leveraging research, prospect insights and analytics to devise data-driven solutions for marketing challenges, ensuring campaigns are both impactful and ROI-driven.Some key achievements in this role include:• Spearheaded the creation and execution of powerful integrated multi-channel recruitment marketing campaigns, exemplified by the impactful "Rise To Greatness" initiative at UNCSA. Utilized a diverse array of channels, including paid social media, SEM, TV, OTT, radio, streaming and more. Results? A surge from 2,274 to 5,018 (+120.7% YoY) in paid inquiries during a 10-month period. • Pioneered an innovative brand awareness campaign entitled "UNCSA Together" in response to the COVID-19 crisis. This multichannel campaign amassed 5.3M impressions and achieved a remarkable 79% video completion rate on OTT and significantly contributed to the institution's visibility and engagement during a difficult time.• Led a cross-functional team in the seamless transition of the UNCSA's beloved "The Nutcracker" production from its home in downtown Winston-Salem, N.C., to a new temporary venue in Greensboro, N.C., showcasing adept coordination with internal departments and external partners and vendors.• Orchestrated a flawless launch of the move to the Steven Tanger Center for the Performing Arts that not only met but exceeded expectations among industry and community constituencies. Ticket sales outpaced historical ticket sales trends by 15% underscoring an ability to navigate complex projects, collaborate effectively across teams.

This was a multifaceted role, executing digital cross-channel campaigns and managing web and digital campaign content calendar, email databases and SQL product databases. Supervised creative teams responsible for six nationally recognized, brand-centric, mobile optimized e-commerce stores. Responsible for conducting website and channel analysis to identify improved revenue generating methods for profiling, targeting, acquisition, conversion and retention. Some key achievements in this role include:•Directed and coordinated creative teams in the design, development and management of six nationally recognized, brand-centric, and mobile-optimized e-commerce stores. Elevated the online presence and visual appeal of each store, contributing to heightened brand recognition, increased customer interaction and increased total annual revenue exceeding $20M.•Conducted comprehensive website and channel analysis to pinpoint opportunities for improved revenue generation. Focused on enhancing profiling, targeting, acquisition, conversion and retention strategies to drive sustained success such as a YoY lift in customers by 15% (40,000 new customers).•Oversaw a monthly budget of $60K, adeptly coordinating media buys, copywriting, and implementing display and SEM campaigns. Consistently optimized spending to maximize impact, ensuring cost-effective and results-driven marketing initiatives.

Some key achievements in this role include:• Orchestrated comprehensive supervision and coordination of all software and system administration/maintenance, significantly improving logistical aspects of the fulfillment warehouse. Oversaw critical functions, including shipping & receiving, inventory management and process standardization, ensuring operational efficiency.• Spearheaded a large-scale uniform transition project with Atrium Health Wake Forest Baptist, overseeing contract negotiation, product discovery, comprehensive order fulfillment system and distribution. Successfully managed a team of 15 full-time, part-time, and temporary staff throughout the project lifecycle (30 days). This project serviced over 5K employees and generated over $1.3M in revenue.

While in this role, I devised and implemented multi-channel marketing strategies to target new clients and achieve sale targets. I also assisted in the execution of new community openings, conducted high-priced negotiations, and verified deliverables to meet deadlines and customer satisfaction goals. Moreover, I monitored and updated leadership on the status of the marketing and communication plans, results attainment, and calls to action (CTA). Furthermore, I served as a mediator and liaison for buyers, vendors, sellers, inspectors, mortgage lenders, appraisers, and clients to ease interactions and mitigate conflicts.

•Planned and implemented marketing strategies to target and develop new clients including the creation of virtual tours, brochures, home magazines, direct mail, and internet/web marketing campaigns.•Identified and resolved conflicts between buyers and sellers, clients and vendors, clarifying relationships and alleviating communication problems.•Conducted high volume, high dollar negotiations; tracked all aspects of contracts to ensure promises were fulfilled and deadlines were met.•Coordinated a positive communication flow among other agents, buyers, sellers, inspectors, appraisers, mortgage lenders, and attorneys involved in the home buying and selling process.

•Taught public speaking and interpersonal communication curriculum to undergraduate students using a variety of creative pedagogical techniques.•Assisted students in troubleshooting written and verbal communication issues with the goal of improving student scores, as well as their personal communication proficiency and self-esteem.•Organized and maintained confidential documentation.