Gina Hernandez Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, WA

• Working as a contractor at Big Lots eCommerce Department.
• Utilizes analytics to enhance the design and content of the homepage in order to improve the click through rate and drive retail sales dollars.
• Works with cross functional teams, including online merchandising, graphic designers, and information technology team to identify opportunities for enhancements in order to improve the customer experience.
• Enhances the customer experience on BigLots.com by programming web content.

• Identified, built, and maintained strong relationships with partners and vendors.
• Developed metrics to analyze social media campaigns and created benchmark reports, resulted in increased social media engagement.
• Managed staff, consultants and volunteers.
• Assisted with fielding qualitative and quantitative market research projects; used Qualtrics (a survey platform), edited research and developed promotional content.
• Planned logistics, content and oversaw budget for an annual conference, cut cost by 40%.

San Francisco, CA

• Worked on media campaigns to secure coverage in traditional, business vertical and broadcast for clients in mobile advertising, mobile applications and consumer based products.
• Secured coverage and increased visibility by developing news stories and creating different angles for clients that served in mobile advertising and the health industry. Pitched stories to local and national.
• Worked on 3-4 clients regularly while providing support to partners and VPs and directors with new business proposals and business operations.
• Developed and maintained media lists and orchestrated speaking and award opportunities for clients.
• Played a critical role to the structure and flow of the agency, and the day-to-day workings of agency.
• Assisted the Partners, VP, and Directors in developing and launching new business proposals.

San Francisco, CA

• Secured coverage and increased clients’ visibility across different markets by developing news stories for clients that served in mobile advertising and the health industry.
• Pitched stories to local and national publications and trade shows.
• Developed and maintained media and blog lists, monitored daily coverage, tracked industry news, and orchestrated speaking and award opportunities for clients.

• Assisted host and executive producer of a late night television show.
• Executed funding deals with advertising clients.
• Developed a list of companies that would be interested integrating products on a show that reaches out to the shows 18-34 demographics.
• Secured segment locations.
• Liaison between host/EP and publicist.
• Assisted in production schedule supervision

Albany, New York Area

• Represented assemblyman during meetings with lobbyists and special interest groups.
• Responded to constituent letters regarding legislation.
• Tracked and organized bills and legislation for assemblyman.
• Prepared bill memos, and prepared session and committee calendars.
• Worked with Commission on Rural Resources.