Gina Lindquist Email & Phone Number

Herndon, Va, Us

Reston, Va

Reston, Va

Herndon, Va

Worked on a freelance basis with the Publications Department at American Society of Civil Engineers.** Provide overall support, including marketing and sales analysis, to the developing e-book program at ASCE Publications** Compile and analyze e-book sales data from third-party vendors by distributor, product line, and title** Provide recommendations and support for establishing new third-party e-book vendor agreements** Manage all current e-book vendor relationships by tracking pricing, delivery, and revenue models; establishing regular communication with key contacts at each vendor; and verifying sales reports and revenue on a monthly and quarterly basis** Work closely with staff to create pricing strategies for e-book content** Survey comparable content platforms to collect information on business models, subscription levels, and sales offers** Evaluate workflow of content metadata input and support the request-for-proposal process to select a new title management system for ASCE Publications

Washington D.C. Metro Area

In addition to responsibilities of Marketing and Sales Director, I maintained a role in executive leadership as Assistant Director of the Press.** Participate in strategic discussions with the Director of the Press regarding budgeting, sales, personnel, and overall direction of the publishing program

Washington D.C. Metro Area

** Create and manage annual budget for the marketing department** Project yearly sales for frontlist and bestselling backlist, and plan yearly sales budgets** Conduct and present sales analyses to Director, staff, and board** Manage three full-time employees and one part-time employee, including quarterly and yearly performance evaluations for full- and part-time employees** Collaborate with acquisitions to make final decisions on pricing, discount, binding, print run, and titles for forthcoming projects** Manage year-long strategic planning process** Work with marketing staff to develop electronic marketing strategies such as email blasts, online advertising via Facebook and Google, press blog, and branded Facebook pages for the press and its main product line** Work closely with the Director of the press to evaluate the potential of future projects and product lines** Lead seasonal list close meeting for entire press staff ** Conduct seasonal sales meetings with domestic and international sales representatives** Pay sales commissions monthly to domestic sales representatives and quarterly to international sales representatives** Manage relationships with international distributors** Work with our customer service provider to maintain inventory, provide title information, and respond to customer needs** Monitor inventory levels on a weekly basis to suggest appropriate reprints** Develop request for proposal and conduct search for outside vendor to redesign press website to provide more secure e-commerce transactions and sell content** Work with outside designers to re-brand our press logo and identity materials** Make product presentations at national meetings and conferences** Represent Georgetown University Press at national book exhibits and conferences

Washington D.C. Metro Area

PROMOTED to Marketing & Sales Director in September 2004** Directed effort and coordinated with outside vendor to develop a new press website that provides e-commerce and is easily updated and maintained; managed site information by activating titles, updating content, and posting PDFs of sample content on a daily basis** Created regular e-mailings for each new release to attract web subscribers back to the site** Analyzed website activity and sales and compiled monthly reports for staff** Worked with outside designers, printers, and mail houses to create two seasonal publications catalogs and four subject catalogs each year** Developed postcards and flyers for single titles to generate individual and adoption sales** Managed all print advertising from design to invoice** Assembled, edited, and proofread advertising and catalog copy** Collaborated with the Director of Marketing and Sales to project yearly sales for frontlist and bestselling backlist, and plan yearly budgets** Coordinated seasonal planning meeting for the marketing department** Supervised interns and worked with Publicity/Exhibits Assistant on review mailings of books to media outlets and periodicals** Solicited endorsements for forthcoming titles** Updated industry wholesalers, distributors, booksellers, and sales representatives with title information and changes in print status, pricing, and discount structure

Washington D.C. Metro Area

** Managed creation of seasonal catalogs and direct mail campaigns from concept to finished piece** Assembled, edited, and proofread advertising and catalog copy** Obtained endorsements for forthcoming books** Organized review mailings** Planned and represented RFF Press at national book exhibits and conferences** Worked with communications and development departments to coordinate book release and organization-wide promotion** Worked closely with book distributor to ensure efficient customer service and accurate inventory levels** Worked with freelancers to schedule book production from acquisition through copyediting, cover design, and final printing for 5-10 books per year** Developed reader and author questionnaires and assisted with author contracts and contributors’ agreements** Performed departmental accounting and produced monthly budget report

Washington D.C. Metro Area

PROMOTED to Marketing Manager in October 2001** Managed creation of seasonal catalogs and direct mail campaigns from concept to finished piece** Assembled, edited, and proofread advertising and catalog copy** Obtained endorsements for forthcoming books** Organized review mailings** Planned and represented RFF Press at national book exhibits and conferences** Worked with communications and development departments to coordinate book release and organization-wide promotion** Worked closely with book distributor to ensure efficient customer service and accurate inventory levels** Worked with freelancers to schedule book production from acquisition through copyediting, cover design, and final printing for 5-10 books per year** Developed reader and author questionnaires and assisted with author contracts and contributors’ agreements** Performed departmental accounting and produced monthly budget report

Publishing Institute

Activities and Societies: Participated in Publishing Institute at the University of Denver from July 12 to August 6, 1999. Month-long.

Bachelor Of Arts, English, Spanish

Majored in English. Minored in Spanish. Graduated summa cum laude, Phi Beta Kappa.