With 7+ years experience in the boutique side of PR, Ginally has worked with over 50 domestic and international beauty, fashion and lifestyle brands. From globally recognized companies to indie start-ups, Ginally has delivered press placements within top-tier media through traditional PR outreach, face-to-face editor meetings, creative mailers and agency press events surrounding swim season, special events and holiday. As a Media Relations Consultant, Ginally specializes in developing and maintaining strong relationships with key national media outlets, taste makers, bloggers and lifestyle experts. Using her extensive knowledge to translate business goals into communication campaigns, Ginally works closely with clients in a way that bigger, corporate agencies cannot offer. With a proven track record of media coverage in relevant print, online and broadcast channels on behalf of her clients, Ginally is able to help elevate brand awareness and customer acquisition through strategic media plans and brand experiences that maximize product placement and press efforts.