Leading internal communication for the North America region, including running all-employee meetings from the NA CEO office, communications and messaging support for regional business areas, development of CEO messages, and other key internal communications. Responsible for Intranet content development and engagement, location-specific news, blast emails, internal TV network management, budget, and content creation for the region. Representing North America in global internal communication projects and training central functions on appropriate communication processes and tools required to cascade information to employees. Support DE&I office and create content and campaigns to support a values-driven culture in the organization across all areas of the business.

Led technology project management for Continental's participation at CES Las Vegas, organizing different business areas and creating a powerful storyline for technologies presented to media and customers. Implemented company-first internal event app for seamless communication amongst stakeholders. Led business area internal communications efforts for the region, including market research, media monitoring and trend analysis for technology growth fields. Led Women’s Network communications and event planning for the region.

Responsible for the internal communication strategy, employer branding and event planning of the Guadalajara location. Led market research analysis and employer branding strategy for new R&D building, closely working with HR team. Organized internal employee events and external activities, including new building opening, government affairs and recruiting events.