Gina Lopez Email & Phone Number

New York, Ny, Us

New York, Ny, Us

San Francisco, California, Us

Led driver acquisition campaigns amid pandemic, hitting record supply of +6M in 18 months; pivoted to integrated product growth campaigns. - Improve marketing performance through the development of audience strategies that accomplish short and long term growth.-Create innovative campaigns such as Earn like a Boss as well as global style guides to expand Sé Tu Propio Jefe and C'est payant d'être au volant to reach global supply growth goals. - Work with creators and media partners to build, execute, and scale investments and align campaigns for measurable impact.

Minneapolis, Mn, Us

Developed cultural campaigns, curating products and collaborating on new product collections to drive sales and new customer generation. Integrated consumer and cultural insights into all brand campaigns.- Generated sales growth with cultural campaigns like Más Que and #TakePride which mobilized individual efforts to ignite and inspire greater commitment to BIPOC communities with a focus on economic inclusivity and entrepreneurship- Launched innovative storytelling platforms via partnerships like Nuestro Sound and Juntos We Shine; achieved 100% event attendance and boosted brand favorability through content brand integration- Exceeded brand benchmarks for relevance, differentiation, and shopping interest for three consecutive years

Bentonville, Arkansas, Us

-Shaped long-term strategy for ‘Retail of the Future” initiative including store redesigns, digital transformation and new stores experiences such as mobile scan and go, delivery, local merchandising and digital kiosk - Drove growth and budgeted a three-year roadmap for a $ 2.7B investment strategy to enable retail of the future strategies and increase customer and employee engagement - Achieved 8 consecutive quarters of positive comp sales (Q2, FY16) largely credited to the investment strategy

Bentonville, Arkansas, Us

- Headed strategy and marketing for EWT (Empowering Women Together) product line as part of corporate commitment to source $20B from women-owned small businesses over 5 years, boosting new job growth while improving the lives of women, their families and communities- Pioneered framework for using ecommerce as a vehicle to incubate small businesses innovating consumer good offerings through contributions in product development, strategic partnerships, cause marketing campaigns and business planning- Launched product line with > 200 items from 19 businesses across 9 countries; grew product line to 350 items across 15 product categories in 12 countries and to one-third of US-based Walmart stores within 2 years

Washington, Dc, Us

Vital Voices is a non-governmental organization (NGO) that identifies and trains emerging leaders and entrepreneurs in over 144 countries in Africa, Asia, Eurasia, Latin America and the Caribbean, and the Middle East. I was selected as a McLarty Fellow to work in Ghana to equip women with management, business development, marketing, and communications skills to expand their enterprises, help to provide for their families, and create jobs in their communities.Key Contributions► Led team of 10 MBA students consulting women owned businesses in Ghana and develop strategies for growth.

Sydney, Nsw, Au

"The School for Social Entrepreneurs supports people using entrepreneurial approaches to tackle complex social problems. As part of my graduate capstone I supported social entrepreneur development in the United Kingdom through the design of financial programs and business partnerships in the financial services industry."

Masters Of Business Administration

Education record

Masters Of Public Service

Bachelor'S Degree, Political Science And Communications