Gina Lux Email & Phone Number

Colorado Springs, Colorado, United States

Denver, Colorado, United States

I work with cities/states/federal agencies and non-profit organizations to help connect their residents/donors/subscribers in a cohesive way. Leaning on my decades of experience in the field, I work with communications and technical departments to demystify Marketing Cloud and build out a roadmap to instantly see value. This included:- Developed Value.

Greater Denver Area

Responsible for driving customer success with a portfolio of enterprise customers by aligning with top-level objectives to create a prescriptive plan to realize optimal business value. Work with cross-functional business leaders to define the strategies, key performance indicators, and actions necessary to promote business process best practices, and the.

Greater Denver Area

Directly worked with over 60 brands. Industries include Retail, Manufacturing, Healthcare, Insurance, FinServe, Grocery, Travel & Hospitality, Software, Non-Profit, and Utility.Facilitate virtual and on-site workshops, develop recommendations, and provide best practices on personalized communication development, customer journeys, and lifecycle.

Denver, CO

Conceptualized, developed and executed five successful product launches. Duties included designing the entire launch strategy and drip campaigns, achieving executive buy-in, developing and reporting on KPIs, copywriting, directing creative, negotiating ad buys, PR direction, driving label/artist partner relationship, coordinating video creation, &.

Denver, CO

Reviewed and analyzed current email programs and spearheaded integration changes which ultimately increased the ROI 10X that of the previous email strategy.Implemented a Pay Per Click campaign and within 6 weeks decreased the CPA to target figures.Negotiated partnerships for contextual advertisements with activation components to drive sales and monitor.

Denver, CO

MOBILE PRODUCERDay to day contact for mobile initiatives. Aspects included technical resource, developer, account manager, product manager, mobile marketing strategist, and client advocate.Successfully on boarded multiple clients on various mobile platforms and exceeded goals in terms of client acquisition and revenue goals.Launched integrated mobile.

Hired as Marketing Coordinator and promoted to Manager after 2 months of employment. Managed two employees in all D2C mobile marketing efforts including partner relations, keyword creation, QA, launch date, and data analyzation. Conducted twice yearly reviews. Analyzed data across multiple channels and marketing methods to determine best practices for all.

Maintained and enhanced the company’s website. Increased usability of website by reconfiguring the design, adding opt-out options, and online order forms.Co-developed a strategic marketing plan within budget constraints. Continually updated budget to insure costs are on track.Updated and maintained pay per click accounts to increase online marketing.

Rocky Mountain National Park

Season 1: Entrance Gates | Seasion 2: Wilderness OfficeEducated visitors about Rocky Mountain National Park. Recommended hikes and backpacking trips based on skill level.