Gina Lux Email & Phone Number

Colorado Springs, Colorado, United States

Denver, Colorado, United States

I work with cities/states/federal agencies and non-profit organizations to help connect their residents/donors/subscribers in a cohesive way. Leaning on my decades of experience in the field, I work with communications and technical departments to demystify Marketing Cloud and build out a roadmap to instantly see value. This included:- Developed Value Driven Engagements for Public Sector Customers, including a Value Assessment, Onboarding, and Engagement Mapping.- Assisted over 70 organizations, globally, on leveraging their Marketing Cloud Instance.- Drove over 1M ACV in additional features through 56 engagements in FY22.- Created, launched, marketed and maintained a quarterly user group to enable Public Sector Customers around Marketing Cloud features and functionality.- Conducted internal enablement for Success Managers around Marketing Cloud and Design Storytelling fundamentals.

Greater Denver Area

Responsible for driving customer success with a portfolio of enterprise customers by aligning with top-level objectives to create a prescriptive plan to realize optimal business value. Work with cross-functional business leaders to define the strategies, key performance indicators, and actions necessary to promote business process best practices, and the adoption of Salesforce Marketing Cloud.Provide insight and innovative ideas in the areas of strategic planning, governance, adoption, process redesign, success measures & business value realization, resulting in increased customer satisfaction, and retention.

Greater Denver Area

Directly worked with over 60 brands. Industries include Retail, Manufacturing, Healthcare, Insurance, FinServe, Grocery, Travel & Hospitality, Software, Non-Profit, and Utility.Facilitate virtual and on-site workshops, develop recommendations, and provide best practices on personalized communication development, customer journeys, and lifecycle marketing.Create dashboards for clients with strategic insights to continually improve customer experience.Leveraging my understanding of Einstein Analytics, I demoed, recommended and executed a cross-cloud integration between Marketing Cloud and Sales Cloud for a non-profit brand. Through my strategic and tactical recommendations for onboarding and retention efforts, I drove an additional $9 Million in revenue for one retail client over a course of a year.Utilizing my journey builder and email creation expertise, I developed cross-channel journeys and numerous efficiencies for a financial service brand including a shortened iteration schedule, saving the client 1,000 hours in 6 months, and increased engagement for new members by 32%. Re-imagined the customer journey for a healthcare brand, resulting in numerous journeys that address key moments that matter within a member’s healthcare cycle – purchasing during or outside the open enrollment period, late bill pay, and inconsistency notifications.Identified lifecycle marketing opportunities and develop marketing campaigns to address new ways to acquire, onboard, engage, retain, and drive loyalty.

Denver, Co

Conceptualized, developed and executed five successful product launches. Duties included designing the entire launch strategy and drip campaigns, achieving executive buy-in, developing and reporting on KPIs, copywriting, directing creative, negotiating ad buys, PR direction, driving label/artist partner relationship, coordinating video creation, & delegating tasks across multiple departments.Developed & executed a customize user email experience highlighting both genre/artist/label-specific releases and product lines that they are engaged with currently, while cross promoting additional opportunities. Worked with a vendor to develop the needed code and executed with the resulting ROI increasing by 52%.Implemented a marketing strategy to cross promote new digital product lines to current consumers during their purchase lifecycle, achieving an increased MARPU by 15%Designed and launched a new user acquisition plan that increased first time purchases by 23% week-over-week through email & retargeting ads. Created a recommendation to drive these results ongoing with the need of minimal site enhancements.Advanced contextual, display, and search-engine marketing successes and achieved revenue return 25% higher than goals.Developed ongoing promotional campaigns that drove marketing revenue up 82% over the last three years. These new marketing initiatives & strong executions are highlighted by the Black Friday promotion, which increased 170% from '11 to '13. Launched a blog partnership/affiliate program to drive relevancy, brand exposure, & to solidify Beatport as the leader in the dance music space.Developed & maintained a detailed marketing budget.Managed creative & marketing teams across 2 office locations (US and Berlin). Restructured the department in order to effectively utilize team strengths and developed a creative request process to accommodate multiple department various needs.Responsible for all acquisition and retention efforts worldwide.

Denver, Co

Reviewed and analyzed current email programs and spearheaded integration changes which ultimately increased the ROI 10X that of the previous email strategy.Implemented a Pay Per Click campaign and within 6 weeks decreased the CPA to target figures.Negotiated partnerships for contextual advertisements with activation components to drive sales and monitor success metrics.Created and executed weekly marketing campaigns to acquire new users and increase frequency of purchase for current customers.Accurately forecasted gross revenue on marketing campaigns based on content, offer, and audience.Responsible for all acquisition efforts in North America.Documented marketing proposals and presented to multiple departments for buy-in.Constructed user stories for backlog and petitioned priority in agile environment.

Denver, Co

MOBILE PRODUCERDay to day contact for mobile initiatives. Aspects included technical resource, developer, account manager, product manager, mobile marketing strategist, and client advocate.Successfully on boarded multiple clients on various mobile platforms and exceeded goals in terms of client acquisition and revenue goals.Launched integrated mobile solutions with cross departmental coordination such as mobile initiated emails and mobile preference centers.Documented and executed client requirements for new and ongoing mobile marketing initiatives.Developed and maintained custom client reports and disposition feeds.ACCOUNT PRODUCTION MANAGERManaged the production process for email campaigns, from creation through deployment for five clients in multiple sales verticals.Coordinated with cross functional teams to ensure on time delivery and deployment.Responsible for 100% on time delivery and accuracy.Expert contact for Account Managers and Client on best practices and production requirements/limitations.Developed and documented requirements for updated client facing reports.Improved on-boarding of new email clients with Campaign Brief documentation.Spearheaded the addition of a new email platform by providing documentation, acted as SME, department leads training, and lead new platform integration into the Salesforce Application.

Hired as Marketing Coordinator and promoted to Manager after 2 months of employment. Managed two employees in all D2C mobile marketing efforts including partner relations, keyword creation, QA, launch date, and data analyzation. Conducted twice yearly reviews. Analyzed data across multiple channels and marketing methods to determine best practices for all labels/network relationships to yield highest ROI. Created and maintained a best practices guide for D2C mobile marketing within MMA compliance Successfully launched Warner Music Group’s exclusive D2C partnership and MTVN’s subscription club. Presented to execs of various labels/channels to showcase D2C capabilities, high level marketing results, and new areas of growth.Conducted weekly meetings presenting to various labels/channels to review revenue, past successful initiatives, and new marketing ideas. Wrote Marketing Requirements Documents for new initiatives such as widgets, new ringtone subscription programs, CRM capabilities. Balanced opposing priorities for numerous clients on extremely tight timeline. Constantly adjusted to a fast moving environment with ongoing changing priorities

Maintained and enhanced the company’s website. Increased usability of website by reconfiguring the design, adding opt-out options, and online order forms.Co-developed a strategic marketing plan within budget constraints. Continually updated budget to insure costs are on track.Updated and maintained pay per click accounts to increase online marketing effectiveness. Established a pay per lead and pay per order system to track marketing efforts. Designed marketing and educational email correspondence (up to 20 per month) and banner ads.Designed and implemented personalized marketing plans for Mortgage Brokers, Real Estate Agents, and Insurance agents based on budgets and end goals.Processed detailed orders and coordinated with multiple departments. Organized large company orders with in-house departments and outside vendors to ensure quality standards were upheld and deadlines were always met.

Rocky Mountain National Park

Season 1: Entrance Gates | Seasion 2: Wilderness OfficeEducated visitors about Rocky Mountain National Park. Recommended hikes and backpacking trips based on skill level.