Gitoni Inc. and its group of companies ("Gitoni") was founded by Executive Producer Gina Rodriguez.Gina Rodriguez is a prominent Hollywood manager and publicist who began her career in entertainment in 1992 with an appearance on Baywatch. Over the years, she has transitioned from acting to becoming a well-known publicist and manager for several celebrities, including reality TV stars and athletes. Rodriguez's work as a publicist gained significant attention when she represented Stormy Daniels during her legal disputes involving former President Donald Trump. She played a crucial role in the public disclosure of Daniels' story, helping her manage the media around the controversy.In 2009, Gina Rodriguez founded Gitoni Inc., a full-service entertainment company that manages celebrities and produces television content. Through her company, she has worked with high-profile clients like Lamar Odom, Larsa Pippen, and Soulja Boy. She also executive produced reality shows such as Mama June: From Not to Hot and Happily Ever Altered. Today, Rodriguez continues to be a key figure in Hollywood, focusing on celebrity management, media campaigns, and reality television production​In 2012, Gina Rodriguez founded Dial-A-Star, a service that allowed fans to directly connect with celebrities through phone calls. This innovative platform was designed to capitalize on the rising demand for more personal interactions between fans and public figures. Through Dial-A-Star, users could pay to talk to well-known personalities, including reality TV stars and other celebrities, creating a new revenue stream for both the stars and the service.The concept gained significant attention for giving fans unprecedented access to their favorite celebrities, turning fan interactions into a monetizable experience. This service is part of Rodriguez's broader strategy of leveraging the power of celebrity influence and connection in modern entertainment​.In 2023, Gina partnered with 2 x NBA Champion, Lamar Odom to open Odom Recovery Group. Odom Recovery Group is a marketing group for recovery centers. Gina created Odom Senior Care and merged with ZNest becoming a share holder. ZNest is a platform for Senior living. Gina is also partner in Oxy Dental Lomita, a dental office servicing the public.