Marketing Manager
Santa Clara, California, Us
Continua Health Alliance Marketing ChairLed the global marketing workgroup including driving the branding and launch for the Intel-founded Continua Health Alliance. This is a 240+ company-alliance (and growing) devoted to creating standards focused around interoperability and reimbursement for personal health-oriented devices and computer peripherals. As Chairperson, drove aligning founding members (including Cisco, GE, IBM, Intel, Kaiser Permanente, Medtronic, Motorola, Panasonic, Philips, Samsung, Sharp, and Welch-Allyn) toward an agreed-upon Alliance launch strategy/plan and 3-year vision post-launch. The marketing workgroup’s charter was to create campaigns aimed at educating government and payors, doctors/nurses and consumers regarding the promise Continua’s efforts would deliver. Campaigns included driving Continua brand awareness via online content pushes, worldwide tradeshows, press and analysts, interactive demos, vision videos and collateral.