Gina Mcduffie Email and Phone Number
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Gina is transformative, mission-driven leader committed to optimizing the end-to-end customer experience, winning and retaining business, and building high-performing products and teams in both b-to-b and b-to-c companies. She is passionate about developing talent and taking companies to their next stage of growth. With a straightforward approach, a lot of integrity, and excellent communication skills, Gina simplifies complex matters, easily navigates ambiguity, and creates a positive culture where everyone is invested and wins together.Expertise:Private Equity, Start-Ups, Executive Leadership, Organizational Design, Development and Retention of High-Performing Teams, Talent Management, Digital Marketing, Brand Strategy, Business Transformation, Experience Design, Growth Strategy and Acceleration, Omni-Channel Marketing, Customer Experience, Communication, Mergers and Acquisitions, Change Leadership, Diversity Policy, Corporate Responsibility, Organizational Culture, P&L Management.
The Smartsource
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Chief Marketing OfficerThe Smartsource Feb 2020 - PresentHauppauge, New York, UsOriginally hired to assist the CEO with post-acquisition integration and conduct a full re-brand, my focus shifted when COVID-19 hit. I was asked to lead the marketing team, define the new brand including vision/purpose/values, dramatically increase lead-gen, ideate/promote new products and services, build the martech stack, and launch a new website. In addition, I joined the executive team in developing a new business strategy that ensured the long-term health of the company.
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PresidentTreker May 2019 - PresentMira Loma, California, UsResponsible for growing and scaling Treker, a cloud-based communication and tracking platform for school districts and others who manage bus fleets. Our mission is simple - Get all kids to and from school safely, everyday. We do this by putting intuitive technology in the hands of those who have a hand in transportation: administrators, bus drivers and parents. -
FounderBuild For Good Nov 2018 - PresentProfessionally and personally, I am a builder. I like nothing more than helping organizations, and the people within them, realize what they can do with a little ingenuity and a lot of perseverance. Whether volunteering in a third-world country, or advising high-potential and start-up companies, I help my fellow travelers accomplish more than what they thought possible. Currently providing business, marketing, and digital strategy for an innovative barter platform, and advising three organically-grown, medically-backed CBD brands for humans and their pets, FoCo Organics, Prazamana, and Grass Paws. Proud to serve on the Advisory boards of Have|Need and Verde Collection. -
Chairman Of The BoardLife Teen, Inc. Dec 2018 - Dec 2020Atlanta, Ga, UsThe 8 year progression to chairmanship found me leading an extraordinary international organization during an extraordinarily difficult time. I'm grateful to have been able to lead the board and support the executive team with the significant strategic shift, fundraising efforts, and organizational design that strengthened the non-profit so that it not only weathered the storm but is in a position to serve teens for generations to come. -
Co-Ceo, Cmo, ChroVer Apr 2018 - Oct 2018Glendale, Ca, UsPromoted to Co-CEO to lead the company and 2,200 employees through a complicated restructuring process, merger and integration. Maintained CMO position, led corporate strategy, and added CHRO responsibilities including retention of top talent, workforce management, employee relations, and compliance. -
Chief Marketing OfficerVer Jul 2015 - Oct 2018Glendale, Ca, UsHired by private equity firm to rebrand, redefine, and lead global marketing function of VER, the leading, global provider of production equipment serving the television, cinema, corporate, live events and sports broadcasting markets. Conducted a global re-brand; defined the company’s purpose, offering and go-to market approach; built worldwide marketing function and led the digital transformation, from account set-up to customer service, marketing automation, two websites, social media, and e-commerce. Developed strategies for multiple lines of business, reduced churn by 10% and increased overall revenue by 18%.
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Evp Global MarketingGlobal Experience Specialists (Ges) Sep 2014 - Jul 2015Las Vegas, Nv, UsIncreased profitability of the $1B global company through an extensive re-brand, digital transformation, and a new corporate strategy that included several acquisitions. Led multi-national marketing team and new strategy that resulted in 2X increase in stock price and inclusion in Ad Age’s list of the World’s Top 50 Agency Companies. -
Svp, MarketingGlobal Experience Specialists (Ges) Dec 2007 - Oct 2014Las Vegas, Nv, Us
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Sr. Director MarketingDirectv, Inc Jan 2002 - Dec 2006El Segundo, Ca, UsRecruited to start company’s first customer relationship marketing department. Retained and optimized margin of customer portfolio through improved customer experience, deep segmentation and analytics, LTV modeling, and digital and direct marketing communications. Managed $500M budget and 40M communications annually. Built staff, hired and managed agencies. Resulted in several industry awards for highest customer satisfaction, and 20% churn reduction. Revenue grew from $5B to $14.7B during tenure. -
Director, Sales And MarketingThe Bonham Group Sep 2000 - Jan 2002UsProvided marketing expertise to the agency’s largest client, DIRECTV. Responsibilities also included marketing analyses for clients such as Miller Brewing and Fed Ex, and generating new business. Hired by client DIRECTV. -
Director Of MarketingArizona Diamondbacks Mar 1996 - Aug 2000Phoenix, Arizona, UsOne of the first recruited to start up the new franchise, developed sponsorship and loyaltydepartments, lay the foundation for corporate giving, established a promotions departmentand secured many long-term corporate sponsorships.
Gina Mcduffie Skills
Gina Mcduffie Education Details
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Stanford University Graduate School Of BusinessDesign Thinking -
Ucla Anderson School Of ManagementExecutive Program
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University Of ArizonaEnglish Literature And Composition
Frequently Asked Questions about Gina Mcduffie
What company does Gina Mcduffie work for?
Gina Mcduffie works for The Smartsource
What is Gina Mcduffie's role at the current company?
Gina Mcduffie's current role is Business Leader, Culture Builder, Chief Marketing Officer, Growth Executive, Board Member.
What is Gina Mcduffie's email address?
Gina Mcduffie's email address is gm****@****nts.com
What is Gina Mcduffie's direct phone number?
Gina Mcduffie's direct phone number is +181853*****
What schools did Gina Mcduffie attend?
Gina Mcduffie attended Stanford University Graduate School Of Business, Ucla Anderson School Of Management, University Of Arizona.
What are some of Gina Mcduffie's interests?
Gina Mcduffie has interest in Children.
What skills is Gina Mcduffie known for?
Gina Mcduffie has skills like Integrated Marketing, Marketing, Relationship Marketing, Marketing Strategy, Marketing Communications, Direct Marketing, Social Media Marketing, Advertising, Sponsorship, Trade Shows, Strategic Planning, Email Marketing.
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