Gina Mcduffie Email & Phone Number

Hauppauge, New York, Us

Originally hired to assist the CEO with post-acquisition integration and conduct a full re-brand, my focus shifted when COVID-19 hit. I was asked to lead the marketing team, define the new brand including vision/purpose/values, dramatically increase lead-gen, ideate/promote new products and services, build the martech stack, and launch a new website. In addition, I joined the executive team in developing a new business strategy that ensured the long-term health of the company.

Mira Loma, California, Us

Responsible for growing and scaling Treker, a cloud-based communication and tracking platform for school districts and others who manage bus fleets. Our mission is simple - Get all kids to and from school safely, everyday. We do this by putting intuitive technology in the hands of those who have a hand in transportation: administrators, bus drivers and parents.

Professionally and personally, I am a builder. I like nothing more than helping organizations, and the people within them, realize what they can do with a little ingenuity and a lot of perseverance. Whether volunteering in a third-world country, or advising high-potential and start-up companies, I help my fellow travelers accomplish more than what they thought possible. Currently providing business, marketing, and digital strategy for an innovative barter platform, and advising three organically-grown, medically-backed CBD brands for humans and their pets, FoCo Organics, Prazamana, and Grass Paws. Proud to serve on the Advisory boards of Have|Need and Verde Collection.

Atlanta, Ga, Us

The 8 year progression to chairmanship found me leading an extraordinary international organization during an extraordinarily difficult time. I'm grateful to have been able to lead the board and support the executive team with the significant strategic shift, fundraising efforts, and organizational design that strengthened the non-profit so that it not only weathered the storm but is in a position to serve teens for generations to come.

Glendale, Ca, Us

Promoted to Co-CEO to lead the company and 2,200 employees through a complicated restructuring process, merger and integration. Maintained CMO position, led corporate strategy, and added CHRO responsibilities including retention of top talent, workforce management, employee relations, and compliance.

Glendale, Ca, Us

Hired by private equity firm to rebrand, redefine, and lead global marketing function of VER, the leading, global provider of production equipment serving the television, cinema, corporate, live events and sports broadcasting markets. Conducted a global re-brand; defined the company’s purpose, offering and go-to market approach; built worldwide marketing function and led the digital transformation, from account set-up to customer service, marketing automation, two websites, social media, and e-commerce. Developed strategies for multiple lines of business, reduced churn by 10% and increased overall revenue by 18%.

Las Vegas, Nv, Us

Increased profitability of the $1B global company through an extensive re-brand, digital transformation, and a new corporate strategy that included several acquisitions. Led multi-national marketing team and new strategy that resulted in 2X increase in stock price and inclusion in Ad Age’s list of the World’s Top 50 Agency Companies.

Las Vegas, Nv, Us

El Segundo, Ca, Us

Recruited to start company’s first customer relationship marketing department. Retained and optimized margin of customer portfolio through improved customer experience, deep segmentation and analytics, LTV modeling, and digital and direct marketing communications. Managed $500M budget and 40M communications annually. Built staff, hired and managed agencies. Resulted in several industry awards for highest customer satisfaction, and 20% churn reduction. Revenue grew from $5B to $14.7B during tenure.

Us

Provided marketing expertise to the agency’s largest client, DIRECTV. Responsibilities also included marketing analyses for clients such as Miller Brewing and Fed Ex, and generating new business. Hired by client DIRECTV.

Phoenix, Arizona, Us

One of the first recruited to start up the new franchise, developed sponsorship and loyaltydepartments, lay the foundation for corporate giving, established a promotions departmentand secured many long-term corporate sponsorships.

Executive Education, Design Thinking

Executive Program

Bachelor Of Arts (Ba), English Literature And Composition