Gina (Gean) Mcsorley Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

• Worked directly with sales, marketing, and design teams to create and execute digital campaigns that promote and generate sponsorship for NPR’s apps, podcasts, and website.
• Implemented and optimized over 50 campaigns alongside Digital Campaign and Proposal Managers through tasks related to digital display and podcasting initiatives.
• Improved Google Ad Exchange monthly revenue by up to 20% through strategic ad approval processes.

Columbia, South Carolina Area

• Led the design and launch of an employee handbook in partnership with the CEO to properly establish, communicate and enforce company policies.
• Increased website traffic by 15% via creation, publication and daily upkeep of a new company blog.
• Collaborated in marketing and branding strategy projects, to include content creation/proofing and marketing copy evaluation.
• Oversaw the accuracy and timeliness of all employee billable hour submissions via Harvest software.

Pawleys Island, SC

• Grew social media followers by over 40% through the use of engaging weekly ads on social media outlets that included Facebook, Instagram and Pinterest.
• Created compelling product/clothing descriptions for website via use of Google Keyword Planner and Search Engine Optimization to substantially increase product visibility on Google searches.
• Conducted market research and developed/launched a highly successful promotional event at a new store location.

Columbia, South Carolina Area

• Facilitated the teaching, instruction and counseling of freshmen students acclimating to college through a nationally recognized first-year seminar.
• Collaborated with co-instructor to plan 20 lessons designed to enhance the college life experience.
• Improved leadership and public-speaking skills via a semester-long professional development course.

Tuxedo, North Carolina

• Provided all aspects of leadership and served as a role model to 100 campers through the planning and delivery of various activities and event coordination.
• Organized/instructed multiple sports and activities designed to improve skills and self-confidence.
• Received numerous recognitions and promotions for positive attitude and contributions to the camp.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Marketing, Magna Cum Laude

Study Abroad Semester, Marketing/Marketing Management, General