Gina has been with Escalent (formerly Morpace) since May, 2011 and currently serves as the Senior Director of Strategic Sourcing. Gina brings her expertise to online panel use and assuring quality sample aggregation across Escalent Suppliers. Gina’s tenure with Escalent includes serving as a Research Director for automotive and brand qualitative and quantitative projects. Gina is considered one of Escalent’s internal experts in the automotive Purchase Funnel and in international tracking studies. The majority of her experience is in brand health tracking.Gina also leads Escalent's Internet Team which helps determine best practices in Internet research as well as sample management. Prior to Escalent, Gina was with GfK Automotive and was involved in the coordination, management, reporting and presenting of a syndicated study for multiple luxury and non-luxury automotive accounts. Gina was in charge of the Canadian accounts which purchased syndicated data along with custom ad tracking.Prior to GfK, Gina was the Study Coordinator at the Henry Ford Hospital Sleep Center, in charge of setting up, running and reporting endocrinology/insomnia studies and pharmaceutical trials. Gina holds a BA from Kalamazoo College and is currently working towards an MBA at Wayne State University.
Listed skills include Quantitative Research, Survey Design, Market Research, Qualitative Research, and 16 others.
