Serving as the chief storyteller for the club, I focus on telling our story through the media with earned media and via our own platforms through broadcast, digital and social media. I oversee all aspects of strategic communications, social/digital media coverage and broadcast operations for FC Dallas, Toyota Stadium, National Soccer Hall of Fame and Frisco Bowl platforms. Additional areas of focus include: executive messaging and positioning, strategy and planning, ownership/player/coach/team communications, executive counsel, media relations training, editorial coverage, broadcast production and affiliate relations. Key highlights include: PUBLIC RELATIONS-Delivered more than four billion organic earned media impressions for FC Dallas' new front-of-jersey partner, MTX Group, more than doubling forecasted impressions for 2021-Announced 2021 National Soccer Hall of Fame Inductees at halftime of USMNT friendly on Univision & ESPN-Positioned and managed Ricardo Pepi's 2021 MLS All-Star Game debut and USMNT decision resulting in 92mm people reached and $47mm AVETHOUGHT LEADERSHIP-Co-authored Dallas Morning News op-ed pieces for ownership and players -Conceptualized and launched the Connect | Create | Unite platform, including the Homegrown Partner Program, the club’s first Diversity & Inclusion Committee and Candid Conversations seriesBROADCAST-Negotiated and secured the franchise’s first-ever paid local TV broadcast package and syndicated broadcast deal-Launched club's first-ever broadcast affiliate network across Texas, increasing OTA footprint to more than one million TV householdsSOCIAL/DIGITAL MEDIA-2021 YoY FC Dallas social media growth: 14% Instagram, 20% LinkedIn, 137% TikTok, 3.7% Twitter90% average increase in engagement across all networks-13% YoY follower growth across National Soccer Hall of Fame, Toyota Stadium and North Texas SC in 2021

Whether you need a panel moderator who understands how to keep a discussion moving and energetic or a speaker to inspire your organization, I can help you execute your vision.I'd love to work with you as a moderator, host or emcee for your upcoming event. Please contact me at GinaMillerMedia@Gmail.com.

"We're so glad they didn't hire another pretty face," a compliment (really!) a newsroom colleague shared with me. I understand local news and have a Rolodex few other on-air professionals can claim. I have been an innovative, forward-thinking sports anchor, sports reporter, producer and videographer in markets around the world. I served as a sports anchor at CBSDFW and TXA21 where I was the host of the Fan Sports Show as well as Dallas Mavericks, Dallas Cowboys, Texas Rangers and Dallas Stars pre- and post-game shows. I also hosted Sports Central in Los Angeles for the legendary duopoly, KCBS/KCAL, and continue to freelance for various newsrooms as a sports anchor.

From urgent language and overall news strategy to digital strategy and talent coaching, I focused on a leveraging detailed research to deliver unparalleled insight for television stations, corporations and media networks on a global scale.Having been an anchor myself for more than 15 years, I was (and continue to be) a sought-after talent coach who can transform anchor teams, reporters and hosts in all markets for broadcast or digital.

I had an all-access pass to one of the world's most successful sports brands working full-time for the Cowboys from 1999-2002. I continued freelancing for the team for more than a decade. • Host of "Cowboys Special Edition with Jerry Jones".• Produce Dallas Cowboys Television programming, most recently "Next Man Up: The Story of the 2013 Dallas Cowboys". • Conceived and produced team marketing material.

• Assisted sports department in all areas of sports coverage.

• Served as liaison between media and team. • Contributed to team publications such as game notes, post-game notes, media guides and magazines.• Yes, I won a ring.