Gina Lawrence Email & Phone Number

• Lead the planning and execution of the NAACP National Convention; built and launched first virtual convention, resulting in receiving two 2021 PRO awards (GOLD – Best Diversity Campaign, SILVER – Best Virtual.
• Manage execution of the board meetings, programming events, trainings, special events, galas, and dinners, while ensuring delivery of key company vision, strategies, and representation; secure hotel, food & beverage.
• Research, create RFPs, evaluate, negotiate, and secure contracts with a variety of venues and vendors (e.g., hotels, convention centers, florists, caterers, ground transportation, decorators, audio/visual A/V, signage.
• Execute annual staff retreat; producing retreat content, communications, activities and programming; and leading the retreat committee to accomplish retreat goals
• Collaborate with Marketing & Communications team on event communications, website, branding and graphics
• Develop, manage, and reconcile convention budget

• Serve as the lead in planning and execution of the NAACP National Convention (approximately 11,000 attendees in-person and virtual)
• Manage execution for NAACP Image Awards events, board meetings, programming events, trainings, galas, dinners, etc., including food & beverage, audio/visual, travel and housing accommodations
• Develop, manage and reconcile $3 million convention budget; ensure revenue and expenses are kept within established parameters
• Evaluate, negotiate and secure contracts with hotels and convention centers, florists, caterers, ground transportation, decorators, audio visual, signage, entertainment, etc.; process vendor payments
• Manage organization’s travel and process (air, train, hotel) for all association employees and others (speakers, VIPs, ACT-SO participants, etc.)
• Supervise the solicitation and management of exhibitors for the Annual Convention NAACP Experience

Baltimore, Maryland

• Plan and oversee event logistics for board meetings, committee meetings and special events
• Provide comprehensive event management for the Annual Convention, from inception to execution including travel, transportation, hotel accommodations, speaker and entertainment coordination, marketing, signage and.

• Provide support on a wide ranging number of projects including production of event sheets, development of timelines and agendas, ticket management and execution of on-site logistics.

Arlington, Virginia

• Coordinated meeting logistics, menus, and A/V needs with various vendors for government agencies
• Developed and managed RFP process, requiring expertise in process documentation; researched and recommended appropriate vendors and venues that met client needs and could fulfill contractual requirements
• Created meeting websites via expertise in web development, coding, and host sites; hosted webinars for up to 2K virtual attendees

Washington D.C. Metro Area

• Supported the planning, on-site event management, and execution of logistics for meetings, special events, international service trips and conferences with up to 3.5K attendees
• Managed conference mobile app
• Facilitated review process for annual chapter program report submissions
• Oversaw ~50 leadership team volunteers, resulting in their ability to seamlessly implement and support various programs, workshops, and webinars; served as a key contact for volunteers at conferences
• Managed honoree and speaker coordination of travel, transportation, and hotel accommodations
• Co-produced conference printed materials (e.g., 400+ page program book, pocket guide schedule, 150+ page program journals, luncheon programs, tickets, invitations, awards, certificates)

Washington D.C. Metro Area

• Planned and executed logistics for corporate meetings, receptions and special events with up to 250 people
• Produced marketing materials including flyers, promotional items, collateral, etc.
• Managed department and event budgets
• Developed content and communication for website, newsletters, brand programs, and events

Washington D.C. Metro Area

• Fulfilled role of project coordinator for the opening Art and Soul (restaurant) – managed opening budget, ordered supplies, assisted in branding execution
• Served in role of executive assistant to the General Manager – ordered supplies for property, organized meetings, arranged travel accommodations
• Maintained websites and developed email marketing campaigns
• Created newsletters for hotel and restaurant
• Managed sales and marketing department operating expenses

Orlando, Florida Area

• Provided logo recommendations best suited for brand and revisions for multipurpose use collateral
• Analyzed data to find ideal booking window for program participants and researched potential future locations (international) for Disney Institute expansion

Greater Atlanta Area

• Assisted staff in the office and on location during productions for script reads and recordings
• Maintained the trafficking of spots and provided information to various stations and networks

Greater New York City Area

• Researched information and products needed for events such as wrist bands, glow sticks, flashlights, etc.
• Assisted staff during events with guest list management, event production and crowd flow
• Secured various venues for company executive meetings and social events

Greater Atlanta Area

• Assisted in the coordination of booking talent, venue selection, transportation and promotional events
• Worked during events in various roles - on-site problem solver, vendor relations, logistics, etc.
• Fulfilled duties of morning show intern - researched topics for shows, outlined daily show schedule, prep morning show team for talent

Masters, Public Relations And Corporate Communications

Bachelors, Comparative Women'S Studies, Media And Communications Concentration