Marketing Manager
Virginia Beach, Va, Us
Headed operations of all marketing materials, concepts, and support for multiple divisions of Tidewater Finance Company (TFC) and Westview Financial Services (a brand separate from TFC) for showcasing specialized secondary financing to customers in the automotive industry, previously including furniture and home improvement industries.• Oversaw relationship management for a portfolio of over 1,000 local corporate and organization accounts which involved plan, manage, and implementing diverse marketing strategies; resulted in yearly increased profits• Collaborated with other departments and managers to strategize and create marketing objectives for multiple media streams, analysis, and result reports• Developed and posted social media content on Facebook, LinkedIn and Twitter• Created, monitored, scheduled, and reported on email blasts utilizing Constant Contact for both B2B and B2C markets; increased email open rates to over 50%• Produced content for press releases, promotional copy, training materials, white papers and corporate guidelines • Coordinated 10-12 trade shows annually executing a budget of over $200K for planning, implementation, and follow-up reporting on process improvements, efficacy, potential customers/business, and diverse strategies• Created and conducted proposal presentations and RFP responses; maintained and fostered existing accounts and targeted new accounts for events, vendors, print media, and radio• Oversaw the day-to-day sales and special events activities which involved planning and assigning work to complete projects and goals; established performance and development goals for team members• Hired, trained and supervised event staff on customer relations and best practices to achieve customer satisfaction and quickly resolve customer issues• Co-created the department’s annual business plan and budget with department head by tracking all marketing costs, resulting in cut costing opportunities that saved the company over $20K
