Director of all marketing strategies and initiatives for Amwood Building Systems, a panelized component manufacturer servicing WI, IL, IA and MN.• Revitalized all sales and training materials by updating graphics and content, enhancing their effectiveness and appeal• Developed and executed co-branding guidelines for optimizing the marketing reimbursement program for authorized dealer builders• Launched and managed monthly newsletters and blogs featuring builder profiles, informational articles, and updates, achieving a 70%+ open rate• Boosted engagement and followers across multiple social media platforms through strategic organic posts for both brands• Oversaw and optimized marketing budgets for both brands, ensuring efficient and impactful use of resources• Tripled builder dealership sign-ups within the first year by spearheading targeted direct mail and email campaigns

Director of all marketing strategies and initiatives for Advantage Homes, a custom home builder for customers in Rock County, WI. • Revitalized all sales materials by updating graphics and content, enhancing their effectiveness and appeal• Launched and managed monthly newsletters and blogs featuring informational articles, and updates, achieving a 70%+ open rate • Boosted engagement and followers across multiple social media platforms through strategic organic posts • Oversaw and optimized marketing budgets, ensuring efficient and impactful use of resources

Headed operations of all marketing materials, concepts, and support for multiple divisions of Tidewater Finance Company (TFC) and Westview Financial Services (a brand separate from TFC) for showcasing specialized secondary financing to customers in the automotive industry, previously including furniture and home improvement industries.• Oversaw relationship management for a portfolio of over 1,000 local corporate and organization accounts which involved plan, manage, and implementing diverse marketing strategies; resulted in yearly increased profits• Collaborated with other departments and managers to strategize and create marketing objectives for multiple media streams, analysis, and result reports• Developed and posted social media content on Facebook, LinkedIn and Twitter• Created, monitored, scheduled, and reported on email blasts utilizing Constant Contact for both B2B and B2C markets; increased email open rates to over 50%• Produced content for press releases, promotional copy, training materials, white papers and corporate guidelines • Coordinated 10-12 trade shows annually executing a budget of over $200K for planning, implementation, and follow-up reporting on process improvements, efficacy, potential customers/business, and diverse strategies• Created and conducted proposal presentations and RFP responses; maintained and fostered existing accounts and targeted new accounts for events, vendors, print media, and radio• Oversaw the day-to-day sales and special events activities which involved planning and assigning work to complete projects and goals; established performance and development goals for team members• Hired, trained and supervised event staff on customer relations and best practices to achieve customer satisfaction and quickly resolve customer issues• Co-created the department’s annual business plan and budget with department head by tracking all marketing costs, resulting in cut costing opportunities that saved the company over $20K

Directed the marketing and branding for the franchisor, Annex Brands, for 7 different packaging and shipping brands focused on commercial and retail shipping.• Led a staff of 30 employees in the coordination of a large-scale, 4-day national convention held annually for over 400 franchisees; allocated funds for development of theme, site selection and print materials with a $60K operating budget • Designed, produced, and distributed 9 national campaigns for over 400 franchises nationwide annually and fulfilled an average of 50-60 individual artwork requests for franchisees monthly• Created design concepts for websites, as well as for ads for print, logos, point-of-purchase displays, trade show booths, direct mail and email blasts• Provided competitive analysis and credible research on industry trends to inform test strategy for homepages, landing pages, emails, lead generation funnels, checkout funnels, and pay per click• Analyzed test results for customer behavioral insights to inform subsequent test strategy on partnerships• Primary tools included: PowerPoint, Excel, Google Analytics, Adobe Creative Suite