Gina Swanson Email & Phone Number

Minneapolis, Mn, Us

Duluth, Mn, Us

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Plain and simple: I love to write and edit. If you have a story to tell, let's talk!

St Paul, Minnesota, Us

Served as lead writer and editor for Harris-branded collateral (e.g., case studies, brochures, technical snapshots, white papers, infographics, Pardot campaigns, Challenger® materials and internal change management documents). Worked with SMEs company-wide to develop content and partnered with graphic designers to create deliverables. Promoted finalized pieces internally via Harris' HUB and externally via social media (Sprout Social) and Harris’ Newsroom (WordPress). Also led Harris’ media relations efforts nationwide. During tenure, significantly increased earned media placements. Wrote and strategically placed thought leadership pieces, news releases, quarterly bylines, Q&As and long-form paid features. Promoted placements further via social media posts (created unique Bitly links per placement to track views). Guided executive leadership team and Harris-wide SMEs on messaging, facilitated and participated in interviews, built strong relationships with media, mined topics, followed industry trends, and developed analytical metrics and graphs for reporting. Harris is one of the nation’s leading mechanical contractors with 15 offices nationwide and over 2,000 employees.

Clients: Minnesota Connections Academy (MNCA), Matthew Sanford and Mind Body Solutions (MBS), St. Francis Regional Medical Center (SFRMC), St. Francis Foundation, The Arts Partnership, Minnesota Opera, Saint Paul and Minnesota Foundation, Destination Medical Center and City of Rochester, Minnesota Children's Museum, Children's Hospitals and Clinics of Minnesota, Dr. Dale Anderson, Classic Auto Limousine, Eva Wells "Wishing I Was Fishing," Park Dental and Allegro.Provided content development, media relations, strategic planning, publication and project management, special event planning, internal and external communications, and social media management. With years of experience and a passion for writing, delivered communications tactics that increased visibility, strengthened brands and built relationships.Client Highlights:•MNCA-Directed and executed PR efforts for K12 online public school for 14 years. Wrote and pitched press releases; authored and placed LTEs, op-eds and blog-style content; and managed social media content. Placed over 500 features and mentions throughout the Twin Cities and greater Minnesota (TV, radio, dailies, community newspapers and magazines). Created FAQs, fact sheets and profiles for media, faculty and families. Developed marketing plans and editorial calendars for online/offline content. Built strong relationships with media, faculty and families (including career MNCA students).•Matthew Sanford and MBS-For more than 13 years, led PR efforts for internationally recognized paraplegic yoga teacher. Successfully pitched and placed stories across the country on Sanford, client achievements, partnerships and MBS' adaptive yoga programs. Major outlets included People magazine, Dr. Oz Radio Show, American Voices w/ Bill Bradley, Yoga Journal, and Positive Thinking. Co-led PR for "Waking" book launch and “Beyond Disability" DVD. •SFRMC-Supported team with writing, publication management and event planning for 11+ years.

Sought and executed media placements to establish CMG as the world leader in relationship marketing. Generated interest in CMG's services with Fortune 1000 decision makers and helped position CMG executives as experts in the field. Developed concepts for releases, wrote and edited internal and external communications, organized meetings and contributed to strategic planning. Highlights:●Successfully pitched and placed executives and case studies for articles that focused on the importance of building relationships with customers, employees and channel partners. Trade magazine placements included Human Capital, Incentive, Advertising Age, Selling Power, BtoB, DM News and Brandweek. Advised executives on strategic key messages.●Traveled to national industry trade shows (The Motivation Show and New York Premium Incentive Show) to manage in-person media interviews I secured for executives and SMEs.●Supported leader of $100MM Midwest Region with communications needs which included speech writing, prepping for interviews, writing region’s newsletter insert and planning the region’s Town Hall meetings. Helped senior vice president develop ‘Point of View’ and ‘RM Story’ for Sales and Marketing Executive Luncheon. Event led to 10 leads. ●Coordinated company booth and managed the volunteers at corporate-sponsored events (Twin Cities Marathon, Holidazzle).

Saint Louis Park, Mn, Us

Developed and implemented significant media relations plans that supported marketing objectives. Wrote and executed communication plans for designated internal clients such as AdvoCare (domestic violence program), the Methodist Hospital Eating Disorders Institute and the Family Birth Center.Highlights:●Wrote release and led PR efforts for Park Nicollet Clinic urologist who served as principal investigator in Pfizer Inc.’s study on Viagra. Secured and coordinated stories with the Star Tribune, KARE-TV and WCCO-TV.●Produced two ongoing quarterly newsletters as managing editor. Planned, wrote, edited and partnered with creative. ●Developed and executed communications and publicity plans to promote programs. Included managing event with 1999 Miss America Nicole Johnson (diabetes advocate) and Park Nicollet's International Diabetes Center.●Contributing writer, photographer and desktop publisher; backup designer, writer and editor for weekly internal newsletter.

Saint Louis Park, Mn, Us

Developed and implemented communication plans for designated internal clients, managed media relations efforts and organized events under the direction of the media relations manager. Highlights:●Wrote press releases and pitch letters, developed timely story ideas and secured media placements. ●Developed events with national speakers to promote internal initiatives and programs. Topics included domestic violence, breast cancer, HIV/AIDS and diabetes. Speakers included Denise Brown, Dr. Susan Love, Greg Louganis, Mary Fisher and LPGA Touring Pro Michelle McGann. ●Co-managed Denise Brown's three-day visit to the Twin Cities which included a “No Excuse for Abuse” event at the Mall of America. Wrote and executed communications plan (situation analysis, key messages, goals, tactics, publicity schedule and evaluation) and directed press conference. Secured 26 TV placements as well as features in the Star Tribune and St. Paul Pioneer Press. Pre-publicity efforts led to the largest audience ever for Brown (1,500 attended).

Worked cooperatively within organization to develop PR strategies. Contributed to the planning, layout, production and distribution of internal and external publications such as newsletters, flyers, brochures and tabloids. Assisted with media access to the hospital.