Gina N. Edwards Email & Phone Number

United States

Pittsburgh, Pennsylvania, United States

• Develop and oversee national and regional strategic marketing campaigns and scientific communications to drive public awareness and donor support for Magee-Womens, the nation’s leader in critical research and patient.
• Lead a cross-functional team of writers, editors, digital specialists, and creative vendors to produce monthly social media posts, e-blasts, marketing collateral items, and video assets for television, online, and.
• Manage the production process for 3-4 annual print and digital magazines (20-30 pages), featuring scientific news, clinical care profiles, health care innovations, and patient stories, reaching 100K+ subscribers.
• Create and guide the strategic development and rollout of informative scientific content through clear and compelling storytelling across web, social, print, and in-person activations, resulting in greater synergy with.
• Partner with scientists and medical providers at Magee-Womens, UPMC, and University of Pittsburgh, along with news outlets, media relations teams, and community partners to create collaborative campaigns that meet.

• Coordinated the development and rollout of a hospital-based, community-centric musculoskeletal care program aimed at reducing health disparities while promoting overall wellness and healthy lifestyles, particularly for.
• Managed multiple project teams comprised of clinical, administrative, and creative participants from different organizations, service lines, and work areas to support patient-centered improvements within and outside.
• Designed and delivered digital public health and patient education programs around bone and joint health and wellness, including conducting a weekly online health and wellness education series about forming healthy.
• Created and disseminated print and digital collateral and educational resources supporting program curriculum, marketing and outreach efforts, and operational needs
• Liaised with system partners, public health stakeholders, and community leaders to locate areas of collaborative opportunity and growth

Greater Pittsburgh Area

• Designed and developed a communications and marketing strategy for 1 international and 1 domestic medical program: Operation Walk Pittsburgh and the Bone and Joint Health Series
• Conducted qualitative research/data collection and synthesized, wrote, and edited content for long-form whitepapers, articles, and blog posts
• Coordinated and collaborated with 10+ teammates across multiple departments/entities to regularly produce website copy, social media posts, and email campaigns
• Created and managed workflows for monthly special projects and events

Remote

• Managed company and client content, including blog posts, articles, and book manuscripts
• Worked with over 5 writers and editors in content development and management
• Developed and implemented new strategies for editorial systems and processes with existing and new clients

Santiago, Chile

« Wrote, edited, and published weekly and monthly communications content for an education B Corporation« Managed all company marketing channels and information, leading to a 30% increase in community engagement and activity « Developed and coordinated 5+ community projects connecting 110+ students with experiences and resources in global education and.

Santiago, Chile

« Taught English classes for 30-hour courses to groups of 16 students of varying ages and levels« Established an atmosphere of trust, fun and high expectations to motivate students« Taught English classes in the public school district of Santiago classes from third to fifth grade with the BEST initiative (Beyond English School Talleres)« Connected two.

Boston, MA

« Developed and instructed professional communication curriculum to over 30 adult learners from diverse backgrounds« Mentored and coached two AmeriCorps volunteers in teaching and administrative skills « Maintained multiple databases of client information « Coordinated and facilitated department programs and projects

Jewish Vocational Service

« Instructed English, computer and professional communication classes to over 35 adult learners« Coached and counseled CNA program graduates in perfecting resumes, interviewing effectively, developing workplace etiquette and securing successful positions« Developed and implemented student enrichment programs, including personalized educational and career.

Belle Glade, Florida

The AmeriCorps members serving through the Literacy Coalition of Palm Beach County make significant and quantifiable impact to populations in need throughout the area. Members spend a year teaching, tutoring and mentoring individuals across Palm Beach County, where one in seven cannot read and understand written information. Through direct service at their.

Athens, Ohio

• The Honors Tutorial College (HTC) is based on the centuries old tutorial-based education developed at Oxford and Cambridge. Students in HTC undertake rigorous coursework tapered to his or her program of study along.
• Oversaw, critiqued and provided editorial and design feedback to 8 student media employees
• Designed and edited the biannual alumni magazine, including moving from an annual print publication to a biannual, online interactive magazine
• Reported and wrote three to five news items each month
• Produced and distributed P-R materials via the website
• Strategized and implemented social media marketing, including developing a consistent brand and implementing it across all media platforms

Athens, OH

• Ohio Today, the alumni magazine for Ohio University, offers both print and digital editions of its content for current and former Bobcats. As an intern, I:
• Researched and wrote several stories for both the print and online magazine
• Copy-edited and worked on other pertinent projects

Master'S Degree, Public Administration

Focus Area: Public Health Communications

Bachelor'S, Journalism

Activities and Societies: « Southeast Ohio Magazine — Editor-in-Chief « Backdrop Magazine — Features Editor & Writer « Alpha Phi Omega.

Spanish Language And Literature

Spanish immersion study abroad experience in Toledo, Spain. All courses were held in Spanish and included Spanish Culture, Spanish.

Education record

Activities and Societies: President, National Honors Society – New Philadelphia Chapter (2007-2008), Volunteer--High School Office.