Implemented of marketing plans and strategies to maintain the growth of the brand.Designed and implementing business operations.Overseen operations of the company and the work of executives.Created strategies to made communication channels with clients and also the trained for work teams in customer service.Administrated of supplies and budgets.Created content for Social Media and Management of all the profiles.Leaded the legal representation of the company facilitating commercial relations.

The main focus of performance in this position it was the development and implementation of a unique identity in the product customization experience with a clear customer focus in the different channels managed by the Company, leveraging the brand positioning strategy, through the coordination of the Totto Lab area at a national and international level.Some of the objectives of the position were:Propose action plans, through the analysis and interpretation of marketing and commercial data that allow the brand to be positioned through different contact channels (Digital and Physical) achieving the proposed goals.Manage compliance with marketing and commercial policies, as well as assigned sales and expense budgets, through the coordination and control of processes between the areas involved in Totto Lab.Ensure that there is adequate inventory to meet customer demand, both in digital supplies, e-commerce platform, and physical supplies.Ensure the proper functioning of the physical infrastructure, furniture and equipment of the points of sale, as well as coordinate the personnel in charge of the Totto Lab area.

The objective of the position was to generate strategic plans for research and analysis of consumers seeking the growth of the company, its expansion and improvement of products and processes through research focused on the consumer, monitoring the environment and evaluating business performance.Some of the objectives of the position were:-Determine the objectives of the investigation.-Evaluate the alignment of the research with the strategic objectives of the company.-Prioritize critical surveillance factors.-Create the schedule to ensure compliance with the deadlines determined for the investigation.-Generate the information structure.-Determine the actors of the system.-Delimit the collection of zonal, regional or global information.-Determine differentiated search strategies for each source of information.-Determine the information of value to generate successful strategies.-Establish the criteria for integrating the information in such a way that it is adequate and that feeds the correct course of the investigation.-Investigate and collect data (Benchmarking, market and trend studies, participation in industry fairs)-Review the information available from actors in the environment, systematically using sources of information such as social networks.-Monitor the results of the information for the presentation of management in the analyzed aspects.-Synthesize the information of each study carried out, including research supports such as photos, recordings or videos in a way that allows a more detailed knowledge of it.-Ensure clear communication of the report.-Propose clear and executable proposals in the short, medium and long term that represent a high impact within the company.

Development of strategic alliances in favor of massifying and strengthening defined campaigns for brand positioning and fulfillment of business objectives.Development and coordination of Trade marketing and BTL, around the promotional and brand strategies defined for the children's segment, in an integral way for the various channels according to the established goals.Management of quantitative and qualitative information of the business, through analysis of sales and budgets, proposing strategies for greater positioning of the brand in the market.Market research studies of the competition and consumer, defining portfolio structure for market launch.Participation in the Totto tu II project, a strategic development project for the growth of the children's segment in the Totto brand.

Lead the strategy to launch a product line to the market, identifying opportunities from its inception, discovering a product benchmark, prices and display where the line begins to position itself.Development of innovative proposals for digital, BTL, discount and promotional activities, focused on capturing new customers, retaining existing ones and guaranteeing product rotation.Product training in seasons to strengthen the commercial team as well as brand and campaigns.Development of portfolio budgets according to sales projections and segmentations included according to the seasons.Realization of product entries for future collections, analyzing designs, trends, market behavior, sales projections and price and product benchmarks.Planning and organization of the communication strategies of the area, where through a structured planning, the realization in the correct times of development of each project is guaranteed.Perform data analysis by means of which the ideal loads of product to points of sale are created according to their location and type, to guarantee their correct rotation and display.Inventory analysis, monitoring the assortment of products and discovering the most efficient movements for the growth of the line, making the distribution by channel.

-Analysis of the Latin American textile market for the expansion of the products taking into account the dates and minimum quantities of manufacture.-Design of new specific products for Ecuadorian and Peruvian clients.-Research of fashion trends for innovation in concepts and development of new proposals focused on the Latin American market.-Commercialization of textiles.-Marketing of textiles.-Management of international clients.-Monitoring of the products for the realization of a successful and satisfactory sale.-Realization of sales indicators.-Creation of catalogs for the presentation and marketing of products in Ecuador.-Carrying out visits to Latin American clients in their environment and recognition of the trends of each country.-Visits to textile fairs such as Colombiatex in Medellin presenting products to customers and marketing them.

-Design of the menswear collection, special projects and the institutional collection, having in mind the guidelines of the company, opening the door to new designs to ensure the opening of new markets, and keeping and maintaining the already established customers.-Monitoring the products of all categories from creation to sale.-Product research for importation.-Management of foreign suppliers.-Making purchases and orders for import materials and products.-Realization and analysis of weekly management indicators.-Suggested Product inventory turns considering sales and stock.-Creating design proposals for materials development and purchase of imported goods.-Market and sales research to improve and boost the category.-Creation of the suggested order of the products for the next colection, having in mind the commercial strategies guidelines.-Fashion trend research to create new, creative and innovative concepts and proposals for the development of the collection. -Development of special projects and institutional design line.-Creating graphic elements such as the development of institutional and special catalogs.-Colour analysis for the production of new materials and products.-Special Presentations and showroom setup for customers and foreign franchises explaining the collection, fashion trends inspiration to improve the knowledge for marketing the products.

Work based on strengthening the identity of the company, through theoretical and formal research in the development of accessories.Agreement for the realization of thesis.