Gina Simpson Email and Phone Number

Oversaw all marketing functions, including building, scaling and leading a high-performing, cross-discipline marketing team to support the rapidly-growing organization. Established robust channel-, D2C and employer-brand marketing programs to achieve corporate and recruiting goals. Launched and managed strategic, multifaceted customer-retention program responsible for double-digit increase in customer retention rate

Led the development of national-, regional- and channel-specific marketing programs for top-tier clients, including LP Building Products, PPG Industries, Goodyear, and Wolf Home Products. Spearheaded cross-discipline initiative responsible for building shopper / channel expertise within the agency.

Shopper / channel SME, owning the creation of all shopper- and channel-specific marketing initiatives supporting the S.C. Johnson brand portfolio across domestic drug, club and grocery channels. Brands include: Ziploc, Saran, method, Mrs. Meyer's, babyganics, Caldrea, Glade, Oust, Windex, Pledge, Drano, Fantastik, Shout, Scrubbing Bubbles, OFF!, Raid

Member of inaugural Retail Marketing team introducing shopper marketing discipline to the organization. Pioneered shopper-insight initiatives and basket-data studies to establish original customer segments. Defined and implemented retail-marketing strategy and brand programs to support and strengthen Walgreens beauty and personal-care businesses nationwide