Gina Mitchell Email & Phone Number

Saint Louis, Mo, Us

Co-led the creation and leadership of the Regional Marketing department, directing strategic marketing initiatives across 15 health plans in 3 Medicaid Regions with a focus on innovation, collaboration, and impactful growth.- Pioneered the Regional Marketing division, orchestrating a team to craft and implement comprehensive marketing strategies, significantly enhancing brand presence and engagement across 15 health plans in 3 Medicaid Regions.- Elevated marketing approaches, transforming traditional advertising efforts into sophisticated, integrated marketing campaigns, substantially improving marketing efficiency and return on investment through strategic planning and execution.- Managed a media budget, forging strong partnerships with external agencies and health plan allies to refine and maximize the impact of marketing campaigns, ensuring optimal use of resources and achievement of ambitious campaign goals.

Nashville, Tennessee, Us

Promoted to the Senior Leadership team to lead marketing and communications efforts across the organization, including branding, demand generation, product & program marketing, crisis communications, and content strategy. Optimized digital strategy, including spearheading a full website redesign, continued growth through referral channels, and led the establishment of a national Alumni program.- Drove a 125% increase in year-over-year marketing-influenced admissions, collaborating with Business Development and Admissions to effectively introduce a first-of-its-kind integrated marketing campaign for B2B referral accounts.- Improved brand loyalty, launching an Alumni Program that exceeded an aggressive 6 month target in the first 90 days and resulted in a 30% increase in Alumni-driven admissions.- Transformed the company web presence, leading a full-scale redesign spanning 12 websites, achieving an 80% increase in web traffic and a 65% increase in qualified lead volume.

Nashville, Tennessee, Us

Established a B2B marketing strategy which resulted in increased referrals for all lines of business, increasing month over month for the first 9 months post-implementation. Introduced account based marketing to the organization, partnering closely with Business Development and Operations to drive referrals and admissions with a focus on partnership, communication, and outcome.- Increased referral-based admissions by 17% in the first 3 months, introducing a B2B strategy that drove brand awareness and referral activity.- Developed and executed a strategic plan that increased leads by 25% and conversion rates by 2x.- Launched a new Outpatient line of business, leading the go-to-market strategy and achieving digital marketing goals while staying on budget.

Toronto, Ontario, Ca

Led development for a new, multi-million dollar segment opportunity, creating and executing marketing strategies and programs that launched PointClickCare into the Acute market.

Stockholm, Se

Responsible for development of the business plan and go-to-market strategy for the Healthcare Segment, as well as the creation of end customer segment strategies and programs. Developed 5-year strategy and execution plans to grow and capture a fair share of $1bn AfH Healthcare Market.

Stockholm, Se

Developed and launched a comprehensive marketing program for a 400+ community Senior Living chain; Scaled program for full channel, allowing SCA to be first-to-market in providing a manufacturer-led continence care solution for Senior Living companies.Responsible for developing programs and strategies to grow sales in the channel, working with sales and distribution on execution.

Stockholm, Se

Developed and maintained Home Care distributor focused marketing programs to increase sales and profitability, utilizing $1.4 million budget for the United States.

Increased referrals 68% from April 2007 – April 2008 as the company’s only marketing representative.

Master Of Business Administration (Mba), Healthcare And Pharmaceutical Marketing

Bsba, Marketing