Top performing marketing professional specializing in E-commerce and Digital Marketing, with a 25 year history in the multichannel space. Passionate about technology, online media, and hitting revenue and profitability goals.Areas of experience:Brand Marketing:Overall marketing strategy development and execution plans with measurement discipline. Development of brand guidelines, marketing campaigns & production. SEM/Digital Marketing: Including PPC (Google, Bing, Paid Media), Shopping Comparison Engines, Marketplaces (Amazon, eBay, etc.), Social, Retargeting, & Affiliate Marketing.Email Marketing: Implementing segmentation and personalization via push marketing & transactional campaigns.Online Merchandising & Production: Develop process & programs for online products and content.Optimize online purchasing and customer retention. SEO: Developing best practices and long term plans to improve natural/organic search position.Contracts: Developing and negotiating contracts and partnerships for software (SaS), measurement tools, partnerships, sponsorships, etc.Social Media: Creating and implementing programs to drive engagement & activity, including Facebook, Instagram, Twitter, Pinterest, Google Business, YouTube, etc.Influencer Marketing: Develop & manage programs with all levels of influencers with digital reach.Web Development: Management of site maintenance & enhancements Coordination with IT Web Development Teams to define, prioritize, test & launch code.Grassroots Marketing & Activation:Development of strategy, programs, and execution. Traditional Marketing:Development of supporting media advertising programs in television, print, outdoor, radio, streaming & direct mail advertising. Budget Management: Develop budgets accounting for overhead costs, static costs, variable costs, top line metrics including impressions, Visitor traffic, conversion, total sales, AOV, and response rates. P&L analysis of all programs to determine success.