Gina Sacripanti Email & Phone Number

Colorado Springs, Colorado Area

• Develop, drive, and execute communication strategies for 1300+ Phil Long Enterprise employees throughout the state of Colorado and Raton, New Mexico to elevate community involvement, employee engagement, customer.
• Generated unprecedented earned media for Phil Long Dealerships and our commercial development efforts in Trinidad, CO; cultivated relationships with media outlets for monthly inclusion in editorial features of.
• Developed crisis communications strategy during COVID-19 to include updates on public health orders and legislation, policies on adherence to CDC guidelines, health screening protocol, and employee resources.
• Increased employee engagement in our workplace campaigns and Enterprise-wide initiatives through engaging content and communications, including generating $90K in employee pledges in 2019 for Pikes Peak United Way and.
• Expanded reach and communications of our Phil Long Health and Wellness program, a newly added department to Corporate Communications in 2019.
• Implemented new tracking and reporting system for sponsorships, philanthropic giving, and community outreach. Lead quarterly sponsorship committee to ensure fiduciary stewardess and brand alignment.

Colorado Springs, Colorado Area

• Responsible for all activities related to conceptualizing and implementing market strategy, achieving financial targets and advancing BBB brand through events, educational series, promotions and public relations..
• Led and directed public relations activity, resulting in excess of $3Million in earned media in 2018.
• Act as media spokesperson for organization with regular live appearances on TV and radio. Design and write press releases and articles for publication.
• Manage and cultivate media relations to drive awareness and build equity of the BBB brand.
• Co-Founder of the Colorado Institute for Social Impact (CI4SI), an educational social enterprise that BBB of Southern Colorado is a primary investor. Acted as the VP of Marketing and Public Relations concurrently for.
• Increased 2018 budgeted event revenue for both organizations by 40%, including event concept and execution, sponsorship sales, media partnerships, and public relations.

Colorado Springs, Colorado Area

• Responsible for the key areas of communications, marketing, public relations and events for the BBB of Southern Colorado and its Foundation.
• Generated 146% net profit to 2016 budgeted goal for all events combined; net profit for 2016 events was 310% of 2015’s total net profit.
• Managed over $1 Million in earned media value of public relations efforts
• Reinvented model for business networking series increasing both attendance and resulting in 2016 revenue 358% to budget.
• Grew attendance at largest annual event by 50% and secured presenting sponsorship with highly visible brand in our region, resulting in a bottom line impact of 258% to 2016 budgeted.
• Negotiated and crafted new relations with major media outlets and community stakeholders driving increased sponsorships, media coverage, and promotional support.

Colorado Springs, Colorado Area

• Served as Director of Business Development & Marketing (August 2013 - January 2015) for my primary client, a $75M Credit Union in Arlington Virginia with a membership comprised of nationally recognized select employer.
• Built internal marketing department for client who previously outsourced all functions and streamlined operational practices for greater operational efficiencies.
• Generated 7% growth in lending portfolio within six months by guiding senior management to analyze and build an annual marketing and promotions calendar.
• Led redesign of client's website which resulted in 50% increase in web traffic within first six months; mobile traffic grew 67% in same time period.
• As part of promotional launch strategy, crafted and executed strategic partnership with major national brand, which included sweepstakes, co-branded promotion, and new member lead generation.
• Developed, coordinated and implemented communications and branding strategies that supported client's initiatives while meeting deadlines and budgets.

Washington D.C. Metro Area

• Built department that produced more than $1.5 million annually while growing readership, value and brand power to achieve second daily newspaper status in the competitive nation’s capital.
• Managed internal, vendor and strategic partnerships for custom advertising and promotion programs, which accounted for 15% of total company revenue.
• Initiated agreements with DC’s professional sports properties including Nationals, Redskins and Capitals. Successful management of programs, resulting in 100% renewals with consistent revenue stream growth.
• Created and leveraged strategic partnerships with the area’s most prominent events - National Cherry Blossom Festival, Marine Corps Marathon, Air Force Cycling Classic and National Memorial Day Parade. Earned media.
• Crafted new business verticals to both drive revenue and readership; responsible for concept, partnership creation, and sales strategy of Credit Union, Education, Arts and Military monthly features, generating over.
• Led team comprised of sponsorship sales, experiential marketing, and market research.

Washington D.C. Metro Area

• Implemented new lines of revenue driving differentiation in the DC media landscape. Cultivated unprecedented media relationship with The Walter E Washington Convention Center to be exclusive marketer for digital.
• Negotiated and managed media buys, campaigns and trade agreements in excess of $2M annually.
• Directed creative design and copywriting for print and digital media advertisements.

Washington DC

• Planned and sponsored events for advertisers, readers, and staff that promoted and advanced the company's culture and value proposition.
• Created presentations and promotions for local, regional and national clients to support strategic sales and client retention opportunities.
• Collaborated with Audience Development, Market Research, Circulation, and News Personalities to devise strategy and brand management.

Washington D.C. Metro Area

• Acting CEO January - June 2007; performed all duties of CEO, including asset liability analysis for implementation of new deposit and loan product enhancements; led and managed project and design for new retail branch.
• Opened new sources of revenue within restricted membership base and drove organic business growth, including developing base compensation for front line sales force, new membership drives and customer group.
• Developed and introduced VISA Platinum Credit Card program, resulting in multi-million cardholder balances in first year; generated consistent loan growth across product lines, including re-vamping products and.
• Developed new savings product and created all associated marketing materials; resulted in more than $7 million during first year of offering.
• Transitioned service-oriented business to sales and service to maximize organic growth. Developed sales incentives for all retail staff and introduced target compensation structures. Guided initiatives that transformed.

Washington D.C. Metro Area

• Analytic segmentation of member base and effective target marketing campaigns.
• Revamped marketing channels, including the oversight of website development, expansion of six nationwide Access Centers, implementation of focus groups and development of in-house newsletters/brochures.

Master Of Business Administration (M.B.A.)

Activities and Societies: Sigma Beta Gamma

B.A., Marketing, Classical Studies