Gina Sacripanti Email & Phone Number

Colorado Springs, Colorado Area

Develop, drive, and execute communication strategies for 1300+ Phil Long Enterprise employees throughout the state of Colorado and Raton, New Mexico to elevate community involvement, employee engagement, customer loyalty, philanthropic efforts, and public relations. • Generated unprecedented earned media for Phil Long Dealerships and our commercial development efforts in Trinidad, CO; cultivated relationships with media outlets for monthly inclusion in editorial features of corporate executives; created press releases and marketing materials, and planned media tours and grand openings. • Developed crisis communications strategy during COVID-19 to include updates on public health orders and legislation, policies on adherence to CDC guidelines, health screening protocol, and employee resources.• Increased employee engagement in our workplace campaigns and Enterprise-wide initiatives through engaging content and communications, including generating $90K in employee pledges in 2019 for Pikes Peak United Way and forming the second largest corporate team in the 2019 Susan G Komen Race for the Cure.• Expanded reach and communications of our Phil Long Health and Wellness program, a newly added department to Corporate Communications in 2019.• Implemented new tracking and reporting system for sponsorships, philanthropic giving, and community outreach. Lead quarterly sponsorship committee to ensure fiduciary stewardess and brand alignment.• Increased corporate representation across Enterprise functions and events, including a spotlight series on all Enterprise businesses and organizations.

Colorado Springs, Colorado Area

Responsible for all activities related to conceptualizing and implementing market strategy, achieving financial targets and advancing BBB brand through events, educational series, promotions and public relations. Charged with creating new and innovative ways to reach broader audiences while maintaining loyal consumer and business base.• Led and directed public relations activity, resulting in excess of $3Million in earned media in 2018.• Act as media spokesperson for organization with regular live appearances on TV and radio. Design and write press releases and articles for publication.• Manage and cultivate media relations to drive awareness and build equity of the BBB brand.• Co-Founder of the Colorado Institute for Social Impact (CI4SI), an educational social enterprise that BBB of Southern Colorado is a primary investor. Acted as the VP of Marketing and Public Relations concurrently for BBB of Southern Colorado and CI4SI.• Increased 2018 budgeted event revenue for both organizations by 40%, including event concept and execution, sponsorship sales, media partnerships, and public relations.• Created and negotiated partnership with El Paso County for electronic recycling events to drive fundraising for college fellowship programs with UCCS College of Business and School of Public Affairs.• Successfully chaired Marketing Committee for the Pikes Peak Small Business Week, growing event attendance by 200% in 2018.• Developed marketing strategy and promotions for small business development programs, including BBB Age-Friendly Business Certification, What the Hack? Cyber Security Series, and Senior Savvy Series.• Responsible for all communications and digital marketing to BBB Accredited Businesses database of 2500 businesses.• Created Consumer Trust multi-media campaign, resulting in 20% increased web traffic and social media audience.• Effective project management and proven ability to meet deadlines and priorities.

Colorado Springs, Colorado Area

Responsible for the key areas of communications, marketing, public relations and events for the BBB of Southern Colorado and its Foundation.• Generated 146% net profit to 2016 budgeted goal for all events combined; net profit for 2016 events was 310% of 2015’s total net profit.• Managed over $1 Million in earned media value of public relations efforts• Reinvented model for business networking series increasing both attendance and resulting in 2016 revenue 358% to budget.• Grew attendance at largest annual event by 50% and secured presenting sponsorship with highly visible brand in our region, resulting in a bottom line impact of 258% to 2016 budgeted.• Negotiated and crafted new relations with major media outlets and community stakeholders driving increased sponsorships, media coverage, and promotional support.• Revamped marketing and communications strategy resulting in increased engagement of our Accredited Businesses. • Led marketing and promotional efforts for the 2016 Pikes Peak Small Business Week, which had record attendance over prior years.• Created press releases and articles for publication.

Colorado Springs, Colorado Area

Served as Director of Business Development & Marketing (August 2013 - January 2015) for my primary client, a $75M Credit Union in Arlington Virginia with a membership comprised of nationally recognized select employer groups (Fannie Mae, Federal Deposit Insurance Corporation, National Science Foundation, and U.S. Secret Service Headquarters). • Built internal marketing department for client who previously outsourced all functions and streamlined operational practices for greater operational efficiencies.• Generated 7% growth in lending portfolio within six months by guiding senior management to analyze and build an annual marketing and promotions calendar.• Led redesign of client's website which resulted in 50% increase in web traffic within first six months; mobile traffic grew 67% in same time period. • As part of promotional launch strategy, crafted and executed strategic partnership with major national brand, which included sweepstakes, co-branded promotion, and new member lead generation.• Developed, coordinated and implemented communications and branding strategies that supported client's initiatives while meeting deadlines and budgets.• Established marketing analytics and market research to guide new product launch strategies.• Implemented quarterly strategic marketing planning sessions to facilitate integrated marketing across all platforms and departments.• Created community engagement and outreach strategy to influencers and potential member targets. 20% of new memberships noted such outreach upon account opening.

Washington D.C. Metro Area

• Built department that produced more than $1.5 million annually while growing readership, value and brand power to achieve second daily newspaper status in the competitive nation’s capital. • Managed internal, vendor and strategic partnerships for custom advertising and promotion programs, which accounted for 15% of total company revenue.• Initiated agreements with DC’s professional sports properties including Nationals, Redskins and Capitals. Successful management of programs, resulting in 100% renewals with consistent revenue stream growth.• Created and leveraged strategic partnerships with the area’s most prominent events - National Cherry Blossom Festival, Marine Corps Marathon, Air Force Cycling Classic and National Memorial Day Parade. Earned media value in excess of $5M in 2012.• Crafted new business verticals to both drive revenue and readership; responsible for concept, partnership creation, and sales strategy of Credit Union, Education, Arts and Military monthly features, generating over $250K in first year.• Led team comprised of sponsorship sales, experiential marketing, and market research.

Washington D.C. Metro Area

• Implemented new lines of revenue driving differentiation in the DC media landscape. Cultivated unprecedented media relationship with The Walter E Washington Convention Center to be exclusive marketer for digital display advertising boards. Created all sales and marketing materials for direct sales and telemarketing outreach.• Negotiated and managed media buys, campaigns and trade agreements in excess of $2M annually.• Directed creative design and copywriting for print and digital media advertisements.

Washington Dc

• Planned and sponsored events for advertisers, readers, and staff that promoted and advanced the company's culture and value proposition.• Created presentations and promotions for local, regional and national clients to support strategic sales and client retention opportunities.• Collaborated with Audience Development, Market Research, Circulation, and News Personalities to devise strategy and brand management.

Washington D.C. Metro Area

• Acting CEO January - June 2007; performed all duties of CEO, including asset liability analysis for implementation of new deposit and loan product enhancements; led and managed project and design for new retail branch location in Arlington VA.• Opened new sources of revenue within restricted membership base and drove organic business growth, including developing base compensation for front line sales force, new membership drives and customer group presentations.• Developed and introduced VISA Platinum Credit Card program, resulting in multi-million cardholder balances in first year; generated consistent loan growth across product lines, including re-vamping products and oversight of all external and internal marketing components (16% growth in 2005, 8% in 2006).• Developed new savings product and created all associated marketing materials; resulted in more than $7 million during first year of offering.• Transitioned service-oriented business to sales and service to maximize organic growth. Developed sales incentives for all retail staff and introduced target compensation structures. Guided initiatives that transformed the retail services department into cross-functional, member-focused teams while increasing efficiency and member response.

Washington D.C. Metro Area

• Analytic segmentation of member base and effective target marketing campaigns. • Revamped marketing channels, including the oversight of website development, expansion of six nationwide Access Centers, implementation of focus groups and development of in-house newsletters/brochures.

Master Of Business Administration (M.B.A.)

Activities and Societies: Sigma Beta Gamma

B.A., Marketing, Classical Studies