Gina Sen Email & Phone Number

Atlanta, Ga, Us

New York, Ny, Us

* Business Analysis, process project management as part of KPMG Digital Nexus Business Alignment & Execution Org / Portfolio Strategy & Enterprise Architecture Organization, and IT organizations, facilitating communication/negotiation with others on IT project efforts. Have worked with Advisory, Pandemic Response Team, Risk, Audit, HR, ESG / Sustainability, ION, Ethics & Compliance, Events & Meetings, Lakehouse, Community Impacts Team and other teams for projects, as well as on Firmwide initiatives such as Return to Office/Flex with Purpose, COVID-19 related work, and expanding Ignition spaces.* Lead and manage requirements gathering for large programs and/or products within KPMG through different methodologies such as LEAN /SAFe Agile / Agile, Waterfall, and hybrid delivery.* Leverage KPMG Information Technology, Analysis Service, functional prototyping, and other tools to enable successful delivery of requirements. Active work on ServiceNow, Salesforce, and Gen AI / GPT based projects. Perform organizational process analysis, organizational change management, operational readiness, and serve as a consult for training and user adoption.* Build relationships to enhance delivery and to better understand, identify, and work through issues across efforts. Communicate within project teams, stakeholders, and sponsors through Analysis Services Project Management Lead and to Executive Leadership.* Maintain and enhance best practices, standards and knowledge within Business Analysis Center of Excellence group at KPMG to be positive agent of change. Oversee document quality and mentor more junior level business analysts and other team members.

New York, Ny, Us

The goal of KPMG's Digital Nexus sector is to effectively manage technologies such as data and cloud, artificial intelligence, and robotic process automation, while enhancing KPMG's ability to manage challenges like cyber security, as well as supporting KPMG's vast portfolio of internal user-facing tools and systems.* Business Analysis, gap analysis, process and project management within IT and architecture organization, facilitating communication/negotiation with others on IT project efforts. * Leading and managing requirements gathering for large programs and/or products within KPMG through different methodologies such as Agile, Waterfall, and hybrid delivery.* Leverage KPMG Information Technology, Analysis Service, functional prototyping, and other tools to enable successful delivery of requirements.* Build relationships to enhance delivery and to better understand, identify, and work through issues across efforts. Communicate within project teams, stakeholders, and sponsors through Analysis Services Project Management Lead and to Executive Leadership.* Organizational process analysis, organizational change management, operational readiness.* Maintain and enhance best practices, standards and knowledge within Business Analysis Center of Excellence group to be positive agents of change.

Plano, Texas, Us

Technical Product Owner / Technical Project Manager for client, Cricket Wireless, an AT&T company (Telecommunications).* Product Owner on IT side for new and existing customer-facing web / mobile web application projects. Product Owner and software delivery management for Cricket Wireless digital product: Breeze-Thru, which is a mobile web experience for customers to activate their mobile device.* Involved in the project from concepting to development, cross-team integrations, testing, UAT / sample testing, product launch, product roll-out, and training materials for internal customer care reps as well as retailers.* User story creation using JIRA supporting enhancements and maintenance for internal web-based store and employee management software. Team practices Agile methodology.* Facilitate backlog grooming and JAD sessions, work with executive teams, stakeholders for business requirements and manage all work and defects with the development team and offshore team.* Role includes overseeing 3rd party vendor and cross-team development and integration for backend services.* Product serves to help users activate their wireless devices for national retailers such as Best Buy, Target, Walmart, and others.

Atlanta, Georgia, Us

* Facilitating requirements gathering sessions with stakeholders, user experience, technical teams and various product owners - conducted daily and weekly JAD sessions.* Elicitation and documentation of detailed business and functional requirements, user story writing within JIRA and story-grooming, and SOW documents for mobile apps, mobile web and mobile games.* Collaborating with cross-functional teams including client, external agencies and vendors, and internal business and product members to document functional requirements, and process flows in a new-to-Agile environment.

Atlanta, Georgia, Us

* Business side product management, business analysis, stakeholder requirements gathering, and writing/facilitating training and communications materials for cross-functional, enterprise level customer and internal facing projects with the CRM, Loyalty, Web, Mobile, Mobile App, and development teams.* Workflow and process analysis and improvements, adhering to Agile principles and PMO processes.* Practice and manage teams using Agile methods and philosophies; actively participate in daily Scrum meetings of various levels of the organization, JAD Sessions, as well as retrospectives. Experience using Rally project management tool and entering user stories. Worked with an entirely offshore development and QA teams. * Projects included web side applications as well as mobile apps with users on the hotel management side as well as customer-facing (hotel guests) side. Clients include: IHG (InterContinental Hotels Group).

Atlanta, Us

o Project: CNN Expansion (new responsive design CNN.com website) - worked with several teams (product, technical leads, developers, analytics, ads, SEO, mobile, content management systems etc.) to rebuild all backend and front end systems and software to support an entirely new CNN.com responsive website. Launch date pending. Domain knowledge in Ads, Analytics, web design and media was incredibly helpful in this project.o Business analysis and process improvement on project requirements for all CNN Digital system applications.o Manage development team, perform analysis, and define work through entire systems development life cycle (SDLC) using Agile methods and philosophies; actively participate in daily Scrum meetings of various levels of the organization. o As part of analysis, stakeholder elicitation, requirements gathering, diagramming, modeling, designs, gap analysis, and user experience strategies are created and documented.o Manage workflow as well as provide solutions and training to AMPT PMO project team and the CNN Digital group.o Aid developers, team members and Quality Assurance teams assess and validate expected feature behaviors and defects during user acceptance testing.

Atlanta, Georgia, Us

o Website reporting using Omniture SiteCatalyst, Console and SLI; analysis, optimization, site administration and product curation for site sales and customer experience for e-commerce web shops Turner Classic Movies, TNT, and TBS. o Duties include monitoring online shopping behavior and trends, analyzing key metrics, and merchandising products on website according to Omniture reporting.o Entered in Rally engineering tickets for work and projects.

Munich, De

June 2011 – February 2012: Sr. Marketing Communications Contractoro Managed Drives Technology (DT) marketing communications initiatives among internal team members, product and marketing management, field sales organization, channel marketing and other related functions. o Media planning, communications planning, budgeting and strategy for yearly goals (fiscal year 2012). Collaborated to create communications/PR pieces, collateral, marketing materials, graphics and other project pieces for online (internet, intranet, web), print, events, customer seminars, and industry tradeshows. o Managed tradeshow registration, planning and exhibition, and all visual and marketing pieces for the show.o Project managed Drives Technology initiatives, such as DT website migration, service piece literature, etc.

 News Distribution Network / Tile Media PropertiesMarch 2010 – June 2011:Ad Operations ContractorResponsible for project managing (with JIRA), scheduling, maintaining, optimizing, and reporting analytics on all online pre-roll videos and overlay ad video campaigns on AdapTV. AGCO Agricultural EquipmentJune 2007 – April 2008:Marketing Contractor-- Contracts post 2008 can be furnished upon request.--

Atlanta, Ga, Us

 This position was most similar to digital and online media planning and strategy functions. Responsibilities included analyzing client RFPs with the internal account management team and creating media plans for clients. Created strategic interactive media plans to maximize advertising placements and inventory across all digital properties on The Weather Channel, including Weather.com, Weather Desktop Application, Intellicast, Weather.com mobile, and other platforms. This position required involvement with various internal teams to create media plans for clients, including Ad Products, Inventory Management, and Ad Operations. Working knowledge of Solbright Ad Serving system and Sharepoint.

Benton Harbor, Michigan, Us

Armonk, New York, Ny, Us

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Syracuse, Ny, Us

Bachelors In Arts Degree In English; Business Minor; Pre-Medical Coursework 2+ Years

Certificate, Interior Design Certificate

Advanced Degree