Senior Director, Digital Marketing
Current
Mar 2021 - Present
AeroLeads people directory · profile
Gina Shaffer Email & Phone Number
DTC Ecommerce | Digital Marketing | Marketing Leader | Integrated Marketing | Marketing Operations
at
Johnson Outdoors
1 work email found
@scjohnson.com
5 phones found area 262
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
DTC Ecommerce | Digital Marketing | Marketing Leader | Integrated Marketing | Marketing Operations
Location
Milwaukee, Wisconsin, United States
Who is Gina Shaffer? Overview
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Quick answer
Gina Shaffer is listed as DTC Ecommerce | Digital Marketing | Marketing Leader | Integrated Marketing | Marketing Operations at Johnson Outdoors, based in Milwaukee, Wisconsin, United States. AeroLeads shows a work email signal at scjohnson.com, phone signal with area code 262, and a matched LinkedIn profile for Gina Shaffer.
Gina Shaffer previously worked as Senior Director, Digital Marketing at Johnson Outdoors and President | Consultant at Digital Atlas, Llc. Gina Shaffer holds Bachelor'S Degree, Journalism, Public Relations (Double Major) from Illinois State University.
Company email context
Email format at Johnson Outdoors
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{first_initial}{last}@scjohnson.com
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Profile bio
About Gina Shaffer
ECOMMERCE, DIGITAL MARKETING AND CRM STRATEGY AND PLANNING | PLAN IMPLEMENTATION LEADERSHIP | SEARCH ENGINE MARKETING | SOCIAL NETWORK MARKETING | AGENCY SEARCHI'm an eCommerce, CRM, and Digital Marketing expert with more than 25 years experience in building brands and revenue. My sweet spot is utilizing knowledge built from data, research, and experience to create marketing strategies and plans and lead internal and external implementation teams to acquire, convert and retain customers through superior customer experiences. Channels of focus include websites, CRM, social platforms, email, display, paid search, and SEO. I have a deep understanding of how to build brands and drive online sales, including meeting goals and leading teams that include internal personnel and agencies, consultants, and technology vendors. I'm adept at getting the job done as evidenced by my consistent record of exceeding goals in awareness, perception shifts, and incremental revenue, along with award-winning work in digital channels and publicity.I place a high value on strategy combined with excellence in execution, collaborating, and being resourceful. I love solving problems, helping bring brands to life, creating marketing channel strategies, building strong client-agency relationships, developing new ideas, leading execution, and coaching others. This love of the work, combined with a strong focus and decision-making ability, helps me to move fluidly between strategic thinking and implementation. I appreciate direct, respectful communication and the way it supports decision-making and people development.
Listed skills include Digital Strategy, Integrated Marketing, Direct Marketing, Email Marketing, and 46 others.
Current workplace
Gina Shaffer's current company
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5 roles
Gina Shaffer work experience
A career timeline built from the work history available for this profile.
President | Consultant
Current
Digital Atlas, Llc
- Helping BTC and BTB businesses grow through eCommerce, digital marketing, and CRM including marketing strategy and plan development, competitive and other audits, measurement frameworks and plans, research, brand.
- eCommerce, digital marketing and CRM support for global durable goods manufacturer and marketer
- Digital marketing plan development and implementation support for SE WI real estate brokerage
- Brand strategy and marketing plan development for mid-size travel services firm
- Customer research and website requirements development for global malt manufacturer and supplier
- Client measurement and analysis frameworks for digital marketing agency
Apr 2014 - Present
Vice President, Marketing
Lead brand building, multi-channel marketing strategy, planning and implementation for eCommerce retailer BuySeasons, a division of Liberty Interactive's TripAdvisor Holdings. Retail sites/brands include BuyCostumes.com, CostumeExpress.com and BirthdayExpress.com. Report to the CEO and lead 12-person team. Focus includes driving revenue through customer.
Aug 2014 - Apr 2016
Director, Digital & Media Services, Digital/Crm
- Lead North America Digital Marketing Center-of-Expertise including large-scale Consumer Relationship Marketing program supporting all business divisions including top consumer brands such as Ziploc, Glade, Windex, OFF!.
- Led internal and external teams to deliver best-in-class consumer relationship marketing (CRM) program, exceeding KPIs year-on-year, including incremental revenue, new product trial and reach; led rebranding of CRM.
- Directed internal Digital Marketing Center-of-Expertise, providing service delivery and operations including brand global digital strategy facilitation and consultation, integrated marketing / channel plan.
Aug 2005 - Mar 2014
Sr. Manager, Digital / Relationship Marketing
- Directed all Miller brand digital marketing initiatives including strategic planning and integration, website development, CRM, SEM and online advertising, including media planning & buying and creative.
- Pioneered numerous, award-winning firsts in beverage marketing online including first-ever brand widget (Miller Lite Beer Pager) and fantasy football brand sponsorship.
- Created roadmap for understanding implications of technology on consumer behavior; led development of first-ever Consumer Connection Plan and subsequent 5-Year Marketing Vision.
- Initiated and led consumer relationship marketing strategy, plan and implementation.
- Directed more than five years of qualitative and quantitative research, which revealed program effectiveness and led to actionable learning on the impact of digital marketing on consumer brands; oversaw application of.
- Spearheaded marketing public relations and issues management for Miller Trademark brands including extending advertising and promotions, new product launches, etc. Initiated internal discipline of measuring impact of.
Feb 1996 - Jul 2005
1 education record
Gina Shaffer education
-
Illinois State University
FAQ
Frequently asked questions about Gina Shaffer
Quick answers generated from the profile data available on this page.
What company does Gina Shaffer work for?
Gina Shaffer works for Johnson Outdoors.
What is Gina Shaffer's role at Johnson Outdoors?
Gina Shaffer is listed as DTC Ecommerce | Digital Marketing | Marketing Leader | Integrated Marketing | Marketing Operations at Johnson Outdoors.
What is Gina Shaffer's email address?
AeroLeads has found 1 work email signal at @scjohnson.com for Gina Shaffer at Johnson Outdoors.
What is Gina Shaffer's phone number?
AeroLeads has found 5 phone signal(s) with area code 262 for Gina Shaffer at Johnson Outdoors.
Where is Gina Shaffer based?
Gina Shaffer is based in Milwaukee, Wisconsin, United States while working with Johnson Outdoors.
What companies has Gina Shaffer worked for?
Gina Shaffer has worked for Johnson Outdoors, Digital Atlas, Llc, Buyseasons, Inc., S. C. Johnson, and Miller Brewing Company.
How can I contact Gina Shaffer?
You can use AeroLeads to view verified contact signals for Gina Shaffer at Johnson Outdoors, including work email, phone, and LinkedIn data when available.
What schools did Gina Shaffer attend?
Gina Shaffer holds Bachelor'S Degree, Journalism, Public Relations (Double Major) from Illinois State University.
What skills is Gina Shaffer known for?
Gina Shaffer is listed with skills including Digital Strategy, Integrated Marketing, Direct Marketing, Email Marketing, Marketing Strategy, Strategy, Customer Insight, and Mobile Marketing.
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