Gina Southern-Monson, Ryt, Chwc Email & Phone Number

Portland, OR

Gentle energy drink focused on nourishing all bodies with intentional ingredients

We create edible and ecological urban spaces and sustainable botanical goods that benefit people and planet.

Boulder, Colorado, US

Burnaby, BC, CA

• Oversaw diverse, multi-channel territory of Western Regional and indie accounts (FDM, Natural, Specialty, Independent). Managed 5 key accounts grossing 650K annually. Responsible for innovating in-field sales and.
• Delivered critical contributions to integrating and refining sales and marketing strategies in territory, spearheading an expansive activation program in 2020-2021, growing a major key account by 22% YoY.
• Guided company revenue growth by exceeding total territory sales by 11% YoY in 2021, demonstrating extensive product knowledge and thorough understanding of selling methodologies, trends, and relationship drivers.
• Leveraged strategic data, customer trust, and dynamic presentation skills to eliminate or reduce ongoing discounts in territory over a 2-year period resulting in over $50,000 being re-allocated as working trade.
• Cross-functionally collaborated to create a Community Engagement group in 2019, focused on community partnerships and grassroots campaigns, leveraging entrepreneurial skills to re-position Vega as the #1 plant protein.
• Utilized software solutions to analyze customer needs, developing data-driven presentations that drove account optimization, leading to trade rate reduction of 5.5% and increased gold SKU ACV by 17 points.

Burnaby, BC, CA

• Provided field management support to strategic manager at major PNW grocery retailer, personally managing 139 accounts at store level, building relationships with buyers, and placing DSD orders. Responsible for.
• Elevated brand awareness and value through bolstering of existing buyer relationships, implementing marketing materials and IRC, scheduling and activating strategic demos, educating staff and demo reps with robust.
• Planned and executed promo plans, in-store events, and leveraged incremental displays to grow sales by 39% YoY in 2016.

Burnaby, BC, CA

• Drove brand awareness and education through sampling and trade show events, with expert knowledge of brand, innovation, culture, and campaigns.
• Implemented strategies to surprise and delight the consumer such as giveaways, contests, and trivia.
• Provided market insights and partnership opportunities to territory manager.

Los Angeles, California, US

• Managed full cycle recruiting of demo team in PNW territory to include sourcing, screening, selecting, onboarding.
• Offered market insights and potential partnership opportunities to market manager to forward establishment of brand in PNW.
• Provided administrative and people management functions.

London, GB

• Managed KIA NBA Kickoff activations during Portland Trailblazer games, overseeing a team of eight ambassadors, gaining insight into consumer needs and behaviors and to drive Kia brand value.
• Engaged enthusiastically with game attendees and encouraged them to participate in on-site games, trivia, and raffles, driving Kia brand awareness and interest.
• Consistently over-delivered impression quotas through in-depth product knowledge and desire to delight attendees.

Los Angeles, CA, US

• Co-owner and marketing lead of small, science-focused media production start-up dedicated to creating impactful outreach media for researchers, educators, and NGO’s.
• Established marketing strategy, social media, event scheduling, emailing marketing.
• Video production (filming, narration, copy)

Los Angeles, California, US

• Led guerrilla marketing activations in LA metro; identified and targeted key areas for market penetration.
• Collaborated with team to create brand awareness through proactive consumer engagement during activations such as entertainment industry + fashion events, cultural events, college and health events.

Bachelor Of Arts - Ba, Theater And Dance

Associate Of Arts - Aa, Liberal Arts And Sciences, General Studies And Humanities

Certificate In Plant-Based Nutrition, Foods, Nutrition, And Wellness Studies, General

Yoga Teacher Training In Hot Bikyasa, Vinyasa Flow, And Yin Yoga, Yoga Teacher Training/Yoga Therapy

Deep Stretching And Meditation (Teacher Extension Workshop), Yoga Teacher Training/Yoga Therapy

Certificate, Health And Wellness, General