Gina Spenillo Email & Phone Number

Freelance Graphic Design & Art Direction specializing in branding: Look Book Design, Photo Sims, Digital flyers, Digital advertisements, Logos and Cover Art.Clients Include: Force Industries, Foster Ambitions Photography, Chic Reign, Xclusives Barbershop, Music Works, Fintastic Aquariums, Copperfields

• Conceptualize creative campaigns, taking projects from ideation through to execution.• Collaborated with E-commerce Merchandise Director and Senior Copywriter for merchandising direction as well as brand voice.• Design desktop hompage with updated promos weekly. • Design email blasts for both Avenue and Loralette (Avenue’s younger “sister” brand) that adhere to the corporate brand identities of each.• Maintain the overall visual identity of the brand.• Design an array of digital and print assets including marketing campaigns, email communications, social media content, and printed collateral. • Advise design team on trigger emails as well as default homepages. • Execute compelling visual concepts in the context of a physical retail environment.• Art Direct Ecomm shoot for Loralette sister brand.• Execute homepage re-brand for Loralette as well as corresponding web collateral.• Direct graphic designer on weekly email design and merchandizing stories.• Independently identify issues and resolutions quickly and thoroughly.• Ability to create any design instructions clearly for pre-production handoffs and review and mark up call-outs on mechanicals and proofs.• Support photo and video shoots.

• Designed and directed digital catalog. • Direct still life and fashion photo shoots for catalog including retail collateral.• Direct weekly email blast photo shoots along to company guidelines as well as keeping with he current seasons specifications.• Manage schedules for photo shoots in conjunction with the photo teams consisting of the photographer, tech, stylists and studios as well as organize shot lists plus meta data for photographers assistant.• Concept design as well as creative direction for both Fall and Spring seasons.• Manage and proof catalog designers work. • QC photo retouching for both web, catalog, and retail signage.• Photo art direct and design current seasons look book conjointly with event collateral including save-the-date, e-vite, and twitter ad. • Analytical testing of two different catalogs as well as specific spread testing to determine which generated the highest revenue.• Update banners and homepages to reflect rapid changing business requirements.

Edison Nj

• Designed monthly direct mail catalog. • Designed collateral for Wholesale, International and Private label divisions.• Designed seasonal graphics.• Organized managed images.• Maintained the catalog file, while meeting our printer vendors specifications.

• Teach and assist students the fundamentals of graphic design as it pertains to fashion design. • Build students' confidence and educate them to excel in class and shape them for their future within the fashion industry.• Guide students in constructing their portflios.

• Develop and design all catalogs.• Oversaw brand imaging, including logo and ad campaigns.• Developed product flat sketches for catalog.• Designed hangtags for Red Ledge and Tahsin's large private label business.• Assist in developing color story for Spring and Fall lines.

•Created graphics for Dillard’s Department store, Aigle, Calvin Klein, Polo Ralph Lauren and Mexx. •Performed color separation for developing of film to burnscreens. •Provided art direction to Hong Kong illustration team. •Developed and designed for a vast amount of markets both domestically and internationally.

Short Hills, Nj